Local SEO Marketing Services
Local SEO, also known as local search engine optimization, refers to ranking your local business higher on Google, especially regarding Google maps for local search results.
Essentially, Local SEO is the free and organic way of ranking in the 3-pack and at the top of Google and other search engines for keywords related to your products and services. This is one of our main services and what we’re known for at Momentum Digital.
In the last 5 years, we have helped hundreds of businesses rank higher on Google for their local service-related search terms. This is extremely important for businesses that have a local geographic footprint or provide a local service.
Keys to Increasing Your Local SEO
Quick Secret: Ranking higher in Google Local search results is really not that difficult. Website and On-Page SEO is much more difficult, time-consuming, and expensive. Ranking in the Local Map Pack is easier and takes a lot less time. It typically takes less than 6 months to rank in the local map pack using these 5 Local SEO Strategies.
- Setting up, managing and optimizing your Free Google Business account that helps rank you in the local map pack. This includes editing your information, adding content, optimizing core features, and getting you more reviews.
- Our team can also manage your messages, Google Posts, review management, adding content, and more.
- This involves getting your business information and website cited and published in various directory websites, local listing citation sites, and other free and premium resources that Google cares about. These citations are essential to represent your NAP (Name, Address, Phone Number) as well as your website.
- Momentum will submit and manage your citations using BrightLocal, Moz, Yext and even manually submitting citation sources.
- Google cares about your overall digital footprint and engagement. They want to know and understand your business and that you’re active online. SEO has become more social based on the experience and engagement of your customers. We make sure your social media accounts are set up, optimized, and active. Our team also creates social bookmarks on 3rd party citation sites that Google can index.
- We also submit your social bookmark profiles and links to over 50 key social sites that will count towards your backlinks. These count as high-authority trust flow backlinks.
Local content matters too. This specifically refers to posting to Google My Business, social media, and your website. You can cross-post and cross-promote similar content as well. Google My Business allows you to use “Google Posts”, as well as pictures, videos, and Virtual Tours.
Here are the Top 5 Local SEO Content you can post. Make sure your local content talks about your products and services so Google recognizes those keywords.
Most local content we focus on using Google My Business with Google Posts, Google Photos, Google Virtual Tours, and Google reviews.
Google Reviews and other 3rd party review sites are essential to ranking higher in Search Engines. Google has always cared about showing the businesses with the most and best reviews.
Try reaching out to your customers for a good review or to share their experience. Then make sure to reply to each review. Yelp, Facebook and TripAdvisor (as well as industry related review sites) are important as well.
Momentum focuses on getting more google and yelp reviews for your business, along with responding and managing these reviews, to improve your overall Local SEO.
Local SEO Management Pricing
How much does Local SEO Management cost you might ask? Well it depends on how involved you want to be as a client.
Our basic Google My Business package is $500 per month, which focuses on getting you to rank in the Local Map Pack using GMB. Our Local SEO Package costs $1000 per month, which helps you rank in the Map Pack, Local Search results using your website, and ranking in other search engines.
However, we NOW offer a Local SEO course, where you can learn how to set up and manage your own Local SEO without having to pay for an agency.
Google My Business Management Package = $500/month
- GMB Audit
- GMB Setup & Optimization
- GMB Makeover
- GMB Management
- Google Posts
- Adding GMB Content
- Reviews & Reputation Management
- Strategy & Reporting
Local SEO Management = $1000/month
- GMB Management
- Local SEO Audits & Analysis
- Citation Building
- Directory Submissions
- Social Bookmarking
- Web 2.0 Backlinks
- Local Website SEO Optimizations
- Strategy & Reporting
Local SEO Course – Option 1
GMB Basics = $179
- Online video courses
- GMB Setup
- GMB Optimizations
- GMB Makeover
- GMB Management
- GMB Resources
Local SEO Course – Option 2
GMB Masterclass = $479
- Everything from Course 1 – GMB Basics
- Online video courses & coaching
- Exclusive Access to Facebook Group
- Weekly Webinars
- GMB & Local SEO Audit
- Introduction to SEO & GMB
- Consulting & Reporting
Local SEO Course – Option 3
Local SEO Masterclass = $979
- Includes GMB Masterclass
- Online video courses & coaching
- Exclusive Access to Facebook Group
- Local SEO Education
- Citation Building, Directory Building, Social Bookmarking, Backlinking, On-Page SEO, Schema & More
- 1 on 1 Coaching Call
Local SEO Process and Timeline
The main reason you would hire us or anybody else to do your local SEO is because you want to rank higher on search engines, leading to more traffic and customers. The problem is not everyone has the time or knowledge to do the SEO themselves. When hiring Momentum to manage your Local SEO you should expect a few key things in regards to the process.
What to Expect When Hiring Momentum Digital for Local SEO:
- An initial audit to benchmark your current SEO
- A roadmap to increasing your SEO
- Weekly updates & monthly reporting
- Guaranteed increased SEO traffic within 3 months
- Overall transparency
SEO Audits & Analysis
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- Before we begin we first learn more about you, your business and your goals. From there we set a baseline by conducting Local SEO Audits using Moz, Yext & BrightLocal. This gives us a starting point to research and analyze so we can grow with you.
- Then we structure and build your account. From there we create your ad groups, ads and keywords. Finally we end with testing your campaigns and setting up reporting.
GMB Makeover & Citations Building
- Month 2 we focus more on taking action and implementing changes and optimizations, mostly through your Google My Business account and BrightLocal account. We also start building a lot of 3rd party citations and directories to get noticed by search engines. GMB is the best place to start so we really focus on that to begin.
Bookmarks & Backlinks
- Our 3rd month focuses more on backlinks using bookmarks, web 2.0 sites, and blogs. These could include social media sites, 3rd party blog sites, and more. We also focus on creating or accessing content that we can use on GMB and 3rd party Local SEO sites to get more awareness and engagement.
Management & Optimizations
- Moving on after month 3 we will focus purely on optimizations and management, followed by reporting. Each month we provide a monthly report, along with a strategic SEO overview. Management involves ongoing GMB updates, posts, and content. Along with that we focus on backlinking and on-page website SEO to improve your overall digital presence in the eyes of search engines.
How Can Reviews Help Local SEO?
Another very important aspect of local search is the role of reviews and interacting with your customer base. Reviews provide your past customers with a voice to speak about their experience with your business or an account of the services you provided them. They also give potential customers more information about your business away from what you may say on your website.
This is all well and good to say, but customer reviews can reveal the true nature of a business or employees. Reviews also give a place for happy customers to praise your company and have a dialogue with you as an owner on these sites. By interacting with customers happy or upset, alike, you show them that you appreciate their business or show them that you understand their grievances and try to come to a resolution if possible.
It is just as important to get reviews on as many different platforms & sites as it is to have your business listed on them. By having a diverse portfolio of reviews, you gain broader visibility online, thus boosting you in local searches.
Social Media Bookmarks & Citations
Your social media and social bookmarks play a big role in your Local SEO profile as well. Most business owners are keenly aware of social media and its importance, but using it correctly and efficiently is the difference in an effective local strategy. Just like local listings, it’s important to be present on all forms of social media and have a united front in terms of information, but businesses should also remember to focus their efforts where their customers are the most.
By surveying your customers, you can get a head start on your social strategy and know where to look before spending a dime. Just like reviews, your social media should be a place to interact with your customers, highlight good customer stories, and work through issues with dissatisfied customers.
To learn more about social media management and social bookmarking, please schedule a call or get a free marketing audit.
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