Is there a well-known brand that doesn’t have a logo? No? That’s because there isn’t one. Why? Because a logo is a first and most important impression your business will ever make. A good logo can help your business stand out from the competition, define your brand identity, and attract new customers.

But what makes a logo good? Well, that is the question we are trying to answer here below. So read on to learn everything you need to know to navigate the logo design process. Now let’s get to logo design basics!

In many ways, business is like dating. You want to find the right clientele and win them over to your brand. Imagine your logo as your dating profile picture. It piques people’s interest in you and pushes them to seek more information about your offers.

The logo represents your business agenda visually; the component that represents your brand to the world. It should be simple, memorable, and consistent across all media channels. Whether it’s your website, packaging, or business cards, your logo will be the first thing your customers see.

Money is the reason businesses are born. And a successful business means selling stories before your products. Today’s marketers generally agree that consumers connect much more strongly with stories than with the basic facts of your products.

Take some time to ask yourself what your brand’s true story is before you even start to design its logo. And to do that, you first need to identify the core of your brand’s character. Designing a logo will be easier if you’re clear about what your brand and business are all about. These details must be reflected in the color, shape and font of your logo.

Knowing your target audience is one of the fundamental principles for running a successful business. Understanding your audience’s expectations better will also help you target them with the right design components.

For example, if you are targeting teenagers,  incorporating some humorous and quirky elements into your logo is a good idea. Knowing the end user will help you convey your message with the right design elements.

Finding inspiration can be the most challenging step in logo design. However, there are steps you can take to facilitate the whole logo design process, including:

Follow The Rules Of The Brainstorm

All ideas, even stupid ones, should be written down during a brainstorming session. Even a terrible concept can spark a brilliant discussion that leads to a good answer. Get inspired by the Thesaurus website and type a word into the search bar that best describes your product. You’ll be surprised at how many descriptive synonyms appear. You can even click on these results to start new searches as you decide which word is what you need.

Do Some Sketching Work

The likelihood that you will develop a distinctive logo idea increases if you can make some sketches. Let each new idea develop on its own. If the first sketches are flawed, keep improving them and do not get discouraged. Your final logo will be better if you are more imaginative at this point.

Get Everyone Involved

Individual brainstorming is fine, but diversity is the key to creating magic. Invite colleagues from all departments or even friends and business partners. More viewpoints are better, of course. If possible, take these sketches to someone who most resembles your buyer persona or ideal customer profile. This way, you’ll get the most insightful assessment of your work. Incorporate their suggestions to narrow down your final concept and make it a draft.

Check Out The Competition

Where is the best place to borrow ideas? From your competitor, of course! Look at what’s already available, what appeals to your target audience, and what you should steer clear of. While you are sounding out the basics of your competitor’s logo design, consider how their services differ from yours and how you might highlight those differences in your logo design.

It’s time to incorporate your brand into the design. This is where a myriad of different elements come into play, including text, colors, shapes and graphics. To avoid being overwhelmed by the entire design at once, break down each element individually and explain what it can do for your brand.

Colors

When it comes to logo design basics, colors can be your best friend or worst foe, depending on how you use them. Choose your colors carefully and generally avoid using more than three colors in a design. Remember that colors have an extraordinary ability to trigger our emotions. Once you are clear about your brand’s identity and message, it’s time to explore the psychological impact of colors and carefully incorporate them into your design

Fonts

Think about what font you want to use for your brand name, regardless of the symbol. Whether you like it or not, the font you choose can say a lot about your company.
For example, if you want to emphasize the reliability of your business, you should choose a classic font. A traditional font brings back memories of earlier times that people subconsciously appreciate and trust.

There are more fonts available for you to use than you might think. Fonts are not limited to just what is on Microsoft Word. Online there are hundreds of thousands to millions of creative fonts to choose from, some paid and some free. You can find great fonts to purchase on Fonts.com or use Dafont.com for free ones!

Bring Your Design Elements Together

Now that you know what your logo design basics are, you need to make sure they all work together. To achieve the desired effect, you need to combine them harmoniously, appeal to the audience, and create something memorable. Finally, test variations of your logo on different backgrounds to see what looks best. After all, it’s the first thing consumers see, and it sets the tone for all your marketing initiatives.

As you can see, it’s critical to convey a consistent and understandable message that gets to the heart of the essence of your business. Designing a logo may seem relatively simple, but doing it well isn’t necessarily easy. A deep understanding of your buyer personas, a lot of market research, and careful consideration of logo design basics are necessary. Our team at Momentum Digital is trusted by many businesses around the world. With years of experience and a team of skilled designers, we’re here to help and look forward to hearing from you.

If you have any questions regarding logo design or web design, we’re here to help you. Contact our designing experts at Momentum Digital, and learn more about how you can grow your business with Digital Marketing.

Other Marketing Tips!