December 19, 2017

Mad Rex Restaurant Marketing Interview for Small Business Saturday

Please watch our Small Business Saturday Marketing Interview with Revolution House in Philadelphia.

Momentum Digital is back with another episode of Small Business Saturday, where we highlight a deserving company in the greater Philadelphia area. This particular episode we showcase some of our restaurant marketing skills and share a lot of content and data around this project featuring Michael Johnigean, the owner of Mad Rex in Northern Liberties.

You’ve NEVER experienced a restaurant like Mad Rex before… I guarantee it! That’s because Michael and his team have spent over a year and nearly $1 million turning the space into a futuristic, post-apocalyptic dwelling that would make even Rick Grimes shake in his boots.

They have gathered some of the most bizarre, one-of-a-kind artifacts, mannequins, weapons and all sorts of gnarly memorabilia to create a truly remarkable aesthetic, in what is now one of Philadelphia’s hottest new restaurants.

Subtlety was definitely never part of the plan whenever this project came together. In fact, they have a massive truck parked out front on the corner of Frankford and Delaware Ave that looks more at home in a monster truck rally than on the street of the up-and-coming north Philadelphia neighborhood. That beast certainly sets the mood as patrons approach the factory style building where Mad Rex is housed.

Once inside, you’ll think you walked into Hannibal Lecter’s fantasy play land. Fear not, however, the staff is very attentive and welcoming. You can either post up at the spacious bar, grab a booth with some buddies, or just walk around and gawk at the crazy scenery.

Not only does the decor match the “survivor” theme, but Mad Rex has a diverse food and drink menu as well. One of the best sellers is the Black Rock Dining option that allows customers to cook their own choice of meat on a 700 DEGREE black rock that is delivered piping hot to the table! The meal comes with your choice of meat (fish, chicken, or steak) which is prepared medium rare and left for you to finish off however you see fit. It comes with a bevy of sauces and spices, so each bite you devour is as spontaneous and diverse as the restaurant itself. This ode to our ancestors is definitely one of the most unique ideas we have ever encountered.

However, the proverbial icing on the cake is definitely the Virtual Reality Lounge! While waiting for your food, customers are encouraged to check out the VR room where they can pick from up to 30 different experiences. In addition, each station is equipped with your own drip bag! That’s right, you can fill it up with your favorite cocktail and sip it while you’re in a world far away from the Delaware River (because who has the time to deal with a regular glass while you’re floating through space.)

Watch the video we used which showcases the astounding food & decor at Mad Rex.

mad rex restaurant marketing video

Here is a recap of some of the statistics from this restaurant marketing project.

Take a look at these marketing statistics!

Total Video Views
Total Website Traffic
Total Social Media Followers

Here is some additional photography work we provided for Mad Rex Restaurant

Thanks for checking out this episode of Small Business Saturday, featuring Michael with Mad Rex in Philly.

If you want to feature your business or nominate another business then contact us below or email us at

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”