Have you ever noticed how large businesses and celebrities are all over the internet? They are active on YouTube, Twitter, Instagram, LinkedIn, TikTok, Facebook and post regularly all day long! How could they manage all of these accounts at once? Different platforms have their content standards and limitations, for instance Videos on YouTube are usually much longer than the fast paced clips on TikTok! Does this mean that this business or celebrity is making separate original content for each platform all day?

Managing multiple social media accounts can be chaotic! You may need to memorize different logins and passwords, respond to DMs on each platform, and post original content daily! But it is very important to keep each and every platform updated to promote you and your brand! There must be a better way! 

To solve this problem, you need to use social media management tools.  These tools are able to control multiple social media accounts within one platform! There are many tools out there which seemingly offer the same service, but each platform has minor differences which need to be considered before signing up! Read on, and by the end of this article you will know which tool for managing multiple social media accounts is best for you!

Wouldn’t it be great if you could multiply your presence on social networks? Why do I have to be on all social media you might be thinking? Because you need a steady stream of customers for your product or service and the competition in the market is fierce. And you would not know when customers are going to buy. That is why you need to make sure what you are offering is one of their first choices when people are ready to buy.

Besides, an average person has 6.7 social media accounts and spends 2 hours and 27 minutes on social platforms looking for content that interests them. So you need to make an impact through your presence on multiple channels and deliver valuable messages to them in every way. You need multi-channel marketing to make sure you stay on top of things. 

It guarantees steady traffic to your website, and a marketing strategy available on many social platforms is one of the best ways to do that. Remember that you have to change your message for each platform. Why? You might lose interest or confuse users by repeating yourself across channels. 

The way to do this is to write a long copy or record a long video and then post information or short clips of your video that will send the same message but in a different tone. Because they see you on multiple platforms, you get attention by providing new information in different styles.

Now let’s get into the how? Here is a list of top picks for social media management websites and what they can do for you:

Buffer: When Budgeting Is Important

Social media support for: Facebook, Instagram, Twitter, Pinterest, LinkedIn

Buffer offers a free plan and paid plans beginning at $5 per month. For the Free option, you can schedule ten posts across up to three social media channels. 

You can also try other plans for a 14-day trial for free. It has a Twitter hashtag suggestion and its link shortener called buff.ly.  You can manage multiple platforms from a simple dashboard. So if you need an affordable social media management platform, Buffer can be your choice.

Hootsuite: Add Analytics To Your Arsenal

Social media support for: Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and more.

Hootsuite offers five different plans. It starts with a Free plan that you can upgrade to Professional, Team, Business, and Enterprise. However, you are limited to five posts and only two social media platforms. You can use powerful analytics tools and tracking reports when trying other plans. 

Professional is great if you are an individual or have a small business. If you have a small team, you can choose the team plan, which allows three users to manage 20 different social media accounts. For the Business and Professional versions, you get more robust analytics tools. So, if you have a bigger budget and social media is your primary goal, you can benefit from these higher-quality analytics tools.

Since Hootsuite has an open-source API (application programming interface), you can integrate it with about 250 apps. So you can effortlessly work across multiple platforms with high impact.

SocialPilot: If You Have A Small Team

Social media support for: Facebook, Instagram, Twitter, Pinterest, Google my business, TikTok

SocialPilot offers your small team the best value for money. It was one of the first platforms to allow content sharing on TikTok and is still the best option for posting to TikTok

Social Pilot’s Small Team plan allows three people to use 25 social media accounts for $42.50 per month. It also has a drag-and-drop calendar feature, making it even easier to use your past posts to repost. This tool is insanely cost effective, as long as you have less than three people working on Social Media posting!

Sprout Social: When You Have A High Marketing Budget

Social media support for: Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, and more.

Sprout Social is pricier if you want to unlock the great data analytics tools. Sprout Social starts with a free plan limited to just five accounts, a Standard plan at $89 per month, or a Professional plan at $149 per month which is more popular. The Advanced account costs $249 per month. If you intend to go with a higher marketing budget, you can use Sprout Social; because you have access to powerful analytics and planning functions. 

Demographic and geographic tools allow you to see how effective your content is. You can always check your keywords when they are mentioned by users on social media platforms. Sprout Social lets you set your marketing strategy; so that you can better understand users and their preferences.

Zoho Social: When You Need All-In-One Tools 

Social media support for: Facebook, Instagram, Twitter, Pinterest, Google my business, and TikTok.

Zoho Social is comparatively affordable, with plans ranging from $10 to $40 monthly. It also offers a Free subscription which gives you seven accounts to start.

Zoho Social is great if you are a social media manager and want to make custom posts for different platforms. One of the great features of Zoho Social that sets it apart from other platforms is that it offers you CRM (Customer Relationship Management) features. 

You can use this tool to manage your emails, engage more with your customers, generate leads through your social media channels, or track your accounts. Using these leads you can add them to your contact list as future customers and create a targeted marketing campaign for them. 

With Zoho Social’s customizable features and tools, managing multiple social media accounts is easy and all in one place. You can create reports and use the analytics feature. Lastly, you can pause your social media posts and communicate with your teammates before continuing. One major limitation of Zoho Social is that you cannot post Facebook or Instagram stories.

Other Tools for Managing Multiple Social Media Accounts

There are many tools on the internet that can help manage multiple social media accounts! The ones we recommended above might not be the best for every individual, so here are 6 more popular options that you can learn more about! 

Sendible

PostPlanner

AgoraPulse

Tailwind

Crowdfire

Planable

In a fast-paced world of social media platforms, managing multiple social media accounts is only possible with social media management tools. Hopefully our guide can give you an overview of what you can do yourself. Of course, professional help can do much more, because every business is unique and needs its own tailor-made solution. 

Interested? You can contact us now for the best strategies for your social media platforms.

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