Plenty of businesses can now show that they appear somewhere inside an AI answer. That is worth something, but it is not the same as proving the visibility does anything.
For Jade International, Momentum's integrated SEO, AEO and GEO strategy is beginning to answer the harder question with numbers rather than screenshots.
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
AI visibility only matters once it starts producing traffic, engagement, contacts and lead activity.
International freight forwarding and logistics, operating in a complex B2B market.
Potential customers research a great deal before they contact a provider, covering international shipping and freight services, customs requirements, documentation, tariffs and international trade regulations. That volume of research creates a substantial opportunity for authoritative search content.
Momentum's objective was to strengthen Jade's visibility wherever those customers were doing that research, across both traditional organic search and emerging AI platforms.
Focus: SEO, AEO, GEO, Lead Attribution
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
Jade needed to continue building traditional Google visibility while preparing its website and broader authority footprint for an environment increasingly influenced by AI-generated answers.
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
Framed that way, AI search becomes a separate tactic chased in isolation, disconnected from the authority work that makes a company findable anywhere. It also produces the kind of result that can only be demonstrated with a screenshot.
Jade needed to keep building traditional Google visibility while preparing its website and broader authority footprint for an environment increasingly influenced by AI-generated answers. Those are the same foundations, not competing ones.
Momentum integrated AEO and GEO into Jade's broader SEO strategy rather than treating AI search as a separate tactic. The program included nine connected workstreams.
The goal was to make Jade easier to find, understand, trust and cite across both traditional and AI-powered search.
All figures cover the July reporting period.
AEO and GEO are still emerging disciplines. Many businesses can currently demonstrate that they appear in ChatGPT or another AI result, which is useful but is not the end goal. Jade demonstrates the next stage.
That progression is where AI search begins becoming a measurable acquisition channel rather than an interesting observation. It is also what Momentum’s white-label AEO & GEO services are built to produce for agency clients.
Momentum's strategy was not designed to optimize Jade for AI instead of Google. The goal was to build authority strong enough to strengthen visibility across the entire search ecosystem.
Jade's July performance also included continued organic search growth and significant lead activity from traditional search, which reinforces an important principle.
The fundamentals that make a company authoritative in traditional search also create stronger signals for AI-powered discovery.
Jade's customers research customs requirements, documentation, tariffs and trade regulations long before they contact a provider. These six areas concentrate on being present and credible throughout that research, rather than only at the point of enquiry.
Developing content around the questions and topics potential customers actually research.
Building deeper coverage around international freight, customs, shipping and trade.
Making important information clear and accessible to both users and search systems.
Strengthening how Jade's brand, services and industry expertise are understood.
Improving third-party authority signals around the business.
Tracking AI referral traffic, engagement, contacts and lead activity instead of relying only on visibility screenshots.
Jade demonstrates why AEO and GEO can become a valuable new service for digital agencies. Momentum delivers AEO/GEO services for agencies behind the scenes, so this kind of reporting can sit under your brand. Clients do not simply want to hear that AI search is changing. They want answers to four specific questions.
Momentum provides white-label AEO & GEO services for agencies, as well as AEO marketing retainers for clients that want to expand their services without building another internal department. Your agency owns the client. Momentum handles the specialized search work behind the scenes.
Because the point is the sequence rather than the scale. Many businesses reporting on AI search can show that they appear somewhere in a generated answer and little beyond that. Jade shows the full path from visibility through to website traffic, engagement, new contacts and attributed lead events. A small number that moves all the way through that chain tells you the channel works, which is what makes it worth building on. Volume is the next problem, not the first one.
No, and treating it as the goal is the common mistake. Appearing in an AI answer is useful, but on its own it is a screenshot rather than an outcome. The question worth asking is whether that appearance sends anyone to the website, whether those people engage once they arrive, and whether any of them become contacts. Visibility is the first stage of five, not the finish line.
No. The strategy was never designed to optimize Jade for AI instead of Google. Jade’s July performance included continued organic search growth and significant lead activity from traditional search alongside the AI referral activity. The program was built to strengthen authority across the whole search ecosystem, so the work that supports one channel supports the other rather than competing with it.
AI referral tracking and lead attribution were two of the nine workstreams in the program. Traffic arriving from AI platforms is counted as referral sessions in analytics, contacts are recorded in HubSpot, and lead events are attributed inside Jade’s reporting dashboard. That setup is the reason this case study can report activity rather than impressions.
SEO covers visibility in traditional search results. AEO, or answer engine optimization, concerns being surfaced when a system answers a question directly. GEO, or generative engine optimization, concerns being understood and cited when an AI system generates a response. In practice the two newer terms overlap heavily and are often used interchangeably across the industry. Momentum treats all three as one program rather than three separate ones, because the authority work underneath is shared. The goal for Jade was to become easier to find, understand, trust and cite across both traditional and AI-powered search.
Because the buying process starts with research. Jade’s potential customers look into international shipping and freight services, customs requirements, documentation, tariffs and trade regulations well before they contact any provider. That research now happens across both search engines and AI platforms, which makes authoritative content valuable in both places. Jade operates in a complex B2B market where that research stage carries real weight.
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
