Detroit Dispensing Solutions SEO Case Study
6-Month SEO + AI Visibility Results
Organic Clicks (YoY)
Organic Impressions (YoY)
Engaged Sessions
New Users
AI Visibility Score
Total Leads Tracked
Before Momentum
After Momentum
Detroit Dispensing Solutions (DDS) is a B2B equipment manufacturer for regulated production operations.
The Goal:
Grow non-branded visibility, improve AI discovery, and increase trackable inbound leads.
Detroit Dispensing Solutions (DDS) is a B2B equipment manufacturer for regulated production operations.
The Goal:
Grow non-branded visibility, improve AI discovery, and increase trackable inbound leads.
Organic Clicks (MoM)
Organic Impressions (MoM)
Engaged Sesssions (MoM)
New Users (MoM)
Positions gained MoM for “best cartridge filling machine”
| Metric | 2025 total | Change |
|---|---|---|
| Total organic clicks | 3,095 | +129% YoY |
| Total impressions | 136,000+ | +70% YoY |
| Engaged sessions | 21,243 | +46% YoY |
| New users | 45,740 | +67% YoY |
| Visibility keywords | 1,000+ | Expanded presence |
Want more high-intent B2B leads from search?
Let’s map out an SEO and AI visibility plan that turns traffic into calls and form submissions.
A clear plan to grow non-branded rankings, improve AI discovery, and increase trackable inbound leads.
Most B2B SEO campaigns start showing measurable movement in 3–6 months, with stronger lead volume building as rankings and content coverage compound.
B2B SEO targets high-intent searches tied to solutions, specs, and use cases. The focus is on qualified inquiries, not just traffic.
AISEO is the work that helps your content get understood, summarized, and cited in AI-driven search results. It typically includes structured FAQs, schema, and citation-ready content formatting.
We prioritize product-intent and commercial terms buyers use when they are comparing options, like “best,” “machine,” “system,” “manufacturer,” and use-case phrases.
We track both form submissions and phone calls, then attribute them by channel and campaign so you can see what drives real inquiries, not just clicks.
Yes. Strong SEO fundamentals plus AISEO improve visibility across traditional search and AI platforms, especially when your pages are structured for citations.
Ads help capture demand immediately for high-intent searches while SEO builds. Together, they create a steadier pipeline and faster testing for what converts.
B2B buyers rarely convert on the first visit. Retargeting keeps your brand visible during longer evaluation cycles and brings warm visitors back to convert.
High-performing pages are usually service pages, product or category pages, and comparison-style content that answers buyer questions right before they request a quote.
Start with keyword-to-page mapping, build or upgrade the core service pages, add supporting content for high-intent questions, and implement clean lead tracking.
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
