Most IT companies do not have a visibility problem.
They have a consistency problem.
In this Prototype:IT case study, we show how Momentum supported a more consistent digital presence across LinkedIn, email, and website management so the brand could stay visible, active, and technically sound without adding more work internally.
Prototype:IT needed support across three core areas: LinkedIn management, Mailchimp campaign execution, and ongoing website maintenance. Our work helped support stronger visibility, audience engagement, and search performance through:
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
LinkedIn Impressions
New LinkedIn Followers
Mailchimp Sends
Email Clicks
Search Position Improvement
LinkedIn Impressions
New LinkedIn Followers
Mailchimp Sends
Email Clicks
Search Position Improvement
Prototype:IT wanted a stronger LinkedIn presence, but did not have the internal time or skill set to manage it consistently. They also needed dependable website management to stay on top of updates, page speed, security, backups, and site health. On top of that, they wanted to send regular email campaigns to past and potential contacts, but did not have the bandwidth to execute those campaigns internally.
They needed a system that would:
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
The Starting Point
Prototype:IT did not have a visibility problem. It had a consistency problem.
LinkedIn needed regular attention. Email campaigns needed a dependable rhythm. Website maintenance needed to stay active to support performance, security, and search visibility.
The opportunity was there, but without a reliable system, it was difficult to keep every channel moving in the right direction.
The Shift
We built a more reliable visibility system across LinkedIn, email, and website management.
LinkedIn supported brand presence. Mailchimp supported consistent outreach. Website management supported site health and search performance.
That made the engagement valuable. Instead of relying on uneven internal bandwidth, Prototype:IT had a steadier digital presence across the channels that mattered most.
Prototype:IT needed a more reliable marketing system across LinkedIn, email, and website management.
The goal was to keep each channel active, useful, and aligned without relying on inconsistent internal bandwidth.
Focus: visibility, consistency, and search performance
We gave each channel a clear role so LinkedIn could build visibility, Mailchimp could keep outreach consistent, and website management could support site health, performance, and search visibility.
Use LinkedIn to maintain a consistent brand presence, stay visible to the right audience, and support long-term positioning.
Use Mailchimp to stay in front of past and potential contacts through consistent campaigns and stronger email engagement.
Use website management to keep the site secure, updated, fast, and better positioned for search visibility over time.
With consistent LinkedIn management, recurring Mailchimp campaigns, and ongoing website support, Prototype:IT improved visibility, engagement, and search performance across key channels.
Ready for More Consistent Growth?
We help businesses build a more reliable multichannel system.
LinkedIn management includes content planning, post creation, publishing, and ongoing performance monitoring to help maintain a consistent brand presence.
Website management supports technical health through updates, security, backups, performance improvements, and page maintenance, all of which can help protect and improve search visibility.
It depends on the audience and offer, but a consistent cadence is usually better than sporadic sends. In this engagement, we supported 2 campaigns per month.
Yes. While maintenance alone is not the whole SEO strategy, it supports site health, performance, and stability, which can contribute to stronger visibility over time.
Because each channel plays a different role. LinkedIn builds presence, email supports engagement, and website management protects performance and visibility.
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
