Google Ads was doing work for LaserSkin Med Spa, but it wasn’t telling the story.
Appointments were coming in, calls were happening, and interest was real, but the reporting did not match what the business felt day to day. With Meta ads already using a landing page that converted, the priority was not to reinvent the funnel, it was to make Google Ads part of it and track the steps that lead to a booking.
3 Months Organic Stats
7.9K Organic clicks (Nov 8 to Jan 28)
167K Organic impressions (Nov 8 to Jan 28)
4.7% Avg. CTR (Nov 8 to Jan 28)
130+ New signups (Jan 2 to Jan 28)
Date range shown: Jul 16, 2025 to Feb 16, 2026
Platform: Google Ads
New ad account launched: Jul 26, 2025
Ad Spend
Impressions
Avg. CTR
Avg. CPC
Tracked Conversions
Ad Spend
Impressions
Avg. CTR
Avg. CPC
Tracked Conversions
Spend: $9,924.21
Impressions: 48,932
CTR: 4.90%
Avg CPC: $4.14
Tracked conversion actions: 172
Let’s Make Your Marketing Pull Its Weight
A practical plan to drive more booked appointments, with tracking you can actually trust.
The Problem
LaserSkin Med Spa did not have a traffic problem, they had a visibility problem.
Google Ads was driving action, but it was hard to separate real booked appointments from everything else. The Meta side already had a landing page and booking flow that made sense, but Google was not wired into that same path, so performance looked smaller than it really was. That made it tough to know what to scale and what to cut.
The Turning Point
We made one decision that simplified everything, stop asking Google Ads to prove bookings inside a setup that was never built to show them.
We launched a new Google Ads account, sent traffic to the same landing page the Meta campaigns rely on, and tracked each booking step through Google Tag Manager. Once those pieces matched, booked appointments stopped being a mystery and started showing up as a measurable outcome we could actually optimize around.
We’ve supported LaserSkin MedSpa since Winter 2024 to 2025, with the biggest lift coming after the late July 2025 Google Ads relaunch, when tracking finally matched how patients book.
Focus: booked appointments and high-intent leads
We fixed attribution first so every future change had a real signal to optimize around.
Track the booking completion as a conversion and capture each step of the booking flow in Google Tag Manager. This makes booked appointments visible in Google Ads reporting instead of relying on assumptions.
Using the same landing page keeps the booking experience consistent across channels. It also reduces attribution confusion because both platforms point to the same conversion path.
The primary conversion was booked appointments. We also tracked phone calls and general form submissions, since not every lead books immediately from an ad click.
Because many med spa leads call or submit a form first, then book later. Tracking those actions gives Google Ads fair credit for high-intent leads that do not schedule on the spot.
A new account can be the cleanest way to rebuild conversion tracking and structure everything around booked appointments. In this case, the new account launched on 7/26/2025.
After tracking and alignment were in place, booked appointments began showing up with clearer attribution. By mid-February 2026, the account had tracked 21 booked appointments on about $10k spend since relaunch.
Budget was set aside for general Med Spa keywords and Laser Hair keywords. The focus keywords also included Dysport and IPL.
When booked appointments, calls, and forms are tracked as conversions, you can tie spend to actions that matter. That is the difference between a traffic report and true attribution.
Fix attribution before you try to scale. When the landing page and tracking match how patients actually book, optimization becomes easier and performance is easier to defend.
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
