June 4, 2021

Marketing Checklist for Businesses in Philadelphia

Learn About the 5 Key Components of a Marketing Campaign for Businesses in Philadelphia

Welcome back to another Momentum Monday Marketing blog! Today we’re going to talk about the 5 key components of in our marketing checklist for businesses in Philadelphia. Follow the blog below to learn more about Brand Awareness, Community Engagement, Local SEO, and Google My Business. Read all the way through for a Bonus!

Marketing Checklist For Businesses in Philadelphia

This marketing checklist for businesses in Philadelphia is made up of 5 different key components every Philadelphia based business should consider when building their marketing campaign. It includes:

  1. Brand Awareness
  2. Community Engagement
  3. Local SEO
  4. Google My Business
  5. Special Bonus

1. Brand Awareness

There are a few things that we’re known for in Philadelphia and that’s Cheesesteaks, the Eagles, and crude humor. So how do you set yourself apart from your competition if you’re not a cheesesteak shack or an Eagles outfitter? You need to be clever and you need to appeal to the average Philadelphian. Philadelphia has a very unique culture and if you can buy into the culture, the consumer will buy into your business. One of our clients is a prime example, Lokal Hotels. They’ve shown they’re a business in Philadelphia that wears their Philadelphia pride on their sleeve. They’ve tied in the term “Jawn”, a word native to Philadelphia and turned it into an incredibly clever marketing stunt. See below: 

Brand Awareness Lokal Hotels Philadelphia

Key takeaway: Get creative. Although it can be difficult, it’s worth the effort. Something as simple as buying into the culture of Philadelphia can make all of the difference in your marketing campaign. The question is, how are you going to do it? If you’re struggling to rebrand or formulate a Brand Awareness approach, schedule a consultation with us below.

2. Community Engagement

Philadelphia is arguably one of the most close-knit communities in the entire United States of America. While this is amazing from the perspective of someone living in Philadelphia, it can be a huge headache for a small business owner. You have to constantly provide value to and communicate with your entire audience. That could mean a daily newsletter, personalized responses on social media, or handwritten notes delivered to their door, it all depends on what you have the time for. Regardless, you need to keep up with your audience, otherwise they might turn on you as quickly as they turn on the Eagles after a dropped pass. A well-known Philadelphia Non-profit that does a great job providing value is YIP (Young Involved Philadelphia). Every week they share upcoming events and initiatives for you or your business to get involved in. This type of content is perfect for a community that likes to be as involved as Philly.

Key takeaway: Take the time to engage with your existing and potential clients or customers. Philadelphians are a tough crowd to please so it’s important that you keep them around by providing them with continued value. If you’re looking for engagement ideas or just simply can’t find the time to engage, contact us below and we’ll get you in touch with one of our engagement experts.

3. Local SEO

The 3rd aspect of the marketing checklist for businesses in Philadelphia is Local Search Engine Optimization. This is arguably one of the most important aspects of your organic marketing campaign. But what exactly is Local SEO? Let me give you a visualization: your business is located in Center City, Philadelphia and you service all areas of the city. However, your website only has content targeting “Philadelphia” as a whole. As a result, your website and your content isn’t ranking in local search results because of the high competition for the query “Your Industry | Philadelphia”. A solution would be to create “Local SEO Pages” or “Geopages” for all of the major areas of Philadelphia. With well optimized, keyword-rich content, geared specifically towards each of the specific locations you would like to rank in, you’re almost guaranteed to rank on the first page of Google for at least a few of the Local SEO pages.

Marketing Checklist for Businesses in Philadelphia

Key takeaway: If you’re in a common industry and have found yourself battling your competition for that #1 spot on Google, you want to consider Local SEO pages. Keep in mind, this strategy is applicable to almost any business as long as you have multiple locations or you service a large radius.

4. Google My Business

Google My Business is another key contributor to Local SEO and certainly something you need to check off the list. Essentially, it’s the equivalent of your Yellow Pages listing from 20 years ago, but with infinitely more capabilities and benefits. Now that all of those Yellow Pages books are in the trash or buried in storage, it’s important that you’re listed on the internet everywhere you can be. That starts with Google My Business. In local search results, the Google Map Pack is the closest thing to the top of the page besides paid Google ads.

Marketing Checklist for Businesses in Philadelphia - Google My Business

That means if your Google My Business is the most optimized in your industry and area, it’s likely that your business will be seen first before anyone else’s. Does that sound like an advantage? It sure does. Lucky for you, we’ve put together a guide for optimizing your Google My Business.

Key takeaway: To make sure your business is seen before anyone else’s in local search results, you need to create a well-optimized Google My Business page. To get started, I encourage you to search “Your Industry or Business” in Philadelphia or “near me” to see where your business ranks in the local map pack.

5. 3D Virtual Tours (BONUS)

In this day and age you need to accommodate the lazy to be a successful business owner. You also need to do something that other businesses are not. Luckily, our partners at Momentum 360 have just the thing; 3D Virtual Tours. Not only do these tours make it easier for consumers or clients to check out your business during their decision phase, it also gives you the upper hand against those businesses without a virtual tour. It’s arguably one of the most essential components your business could implement in its marketing campaign. Not to mention, it creates tons of content opportunities! Follow this link to see some of our work.

Wrapping Up the Marketing Checklist for Businesses in Philadelphia

Now that you’ve been introduced to the 5 key components of a successful marketing campaign, it’s time for you to put it all together. Head to the drawing board and plan out your Brand Awareness strategy, your Community Engagement approach, optimize your Google My Business, and build out those Local SEO Pages. And if you really want to take your campaign to the next level, go ahead and schedule that virtual tour!

Thanks for learning more about our Marketing Checklist for Businesses in Philadelphia!

If you have any comments or questions, leave them down below or contact us. If this was helpful, let us know. For more of our Momentum Monday blogs on digital marketing, SEO, and Google My Business, subscribe to us.

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