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Marketing Industries

Industries We Help with Marketing

Momentum is primarily a small business marketing agency. We serve various marketing industries meaning we specialize in helping specific types of businesses. The most common type of client we help is a small local service business, such as a repair shop, dentist, roofers, and more.

Since 2015 we have helped over 300 companies grow their digital presence. From a pet store in Philadelphia to a Fortune 500 e-commerce brand, we have pretty much seen it all.

Our goal is to help as many small businesses as possible because those are the ones who need it the most. We’re owned and operated by two small business owners and entrepreneurs. We know how difficult it can be wearing so many hats trying to grow your business. Being entrepreneurs, we also have our own small local service businesses which we use as case studies to share our expertise.

Call or contact us to schedule a demo or to learn more about our Digital Marketing Services and pricing!

Marketing Services

We Focus on the Following Industries:

  • Small Local Businesses
  • Service Businesses
  • Retail Businesses
  • Restaurants
  • Medical & Healthcare
  • Doctors & Dentists
  • E-Commerce Businesses
  • Financial Companies

Small Local Businesses

As a small business owner you need to focus on running the day-to-day of your business. Who has time for marketing and advertising.

The only way to truly grow is to get ranked at the top of Google, build your brand and digital presence, and get your digital marketing automated like clock-work.

Our team of marketing specialists will focus on ranking your business at the top of search engines using SEO and PPC. We can also set up and automate your social media marketing and paid advertising.

93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings (SEJ, 2016)

Service Businesses

Growing a local service business can be easy if you rank at the top of Google. Thousands of local customers will be searching and calling looking for the services you provide. By ranking at the top of Google you will get access to 95% of all impressions, and 70% of all the clicks.

It’s also vital to define your services as their own pages on your website. Each service needs content and SEO to rank on Google. You can also run PPC and Google Ads to get more clicks and traffic to these services pages, resulting in more leads and customers.

64% of consumers have used Google My Business to find contact details for local businesses (BrightLocal, 2019)

Retail Businesses

Brick and mortar retail businesses and storefronts not only need great locations and incredible signage; they need digital marketing too. Most marketing industries can massively benefit from SEO and ranking at the top of Google — Especially Local Retail Shops.

Our owners also have their own retail shops and local service businesses. They get more than 70% of their customers from Google and Local SEO. We can do that for you as well by using Google My Business and your Website to rank at the top of  Google for the products and services you offer.

81% of retail shoppers conduct online research before buying. The overwhelming majority of retail consumers start their journey with online research (source)

Restaurants

Other than branding and word of mouth, the most important thing restaurant owners and marketers can do is get more online traffic and visibility. Of course you can pay Yelp and OpenTable, but why not simply use Local SEO and Social Media to get more customers.

Momentum focuses on Search Engine Optimization, Social Media Marketing, and Virtual Tours to get restaurants more visibility, reservations and customers. Our job is to build your online presence to make your retail food service business a success.

90% of guests research a restaurant online before dining—more than any other business type. 57% of those guests viewed restaurant websites before selecting where to dine.

Medical & Healthcare

This is a very difficult and expensive industry for marketing. The competition is higher, the keywords are more expensive, and the budgets are bigger —- BUT, the payout is also much higher. Your Customer Lifetime Value (CLV) could be massive.

At Momentum we focus on a few marketing techniques to help the medical industry, especially when it comes to helping single practitioners and smaller offices. We typically focus on SEO (Website and Local), PPC (Google and Facebook Ads), and Web Design (creating a more professional digital presence).

Phone calls convert to 10-15x more revenue than web leads. Callers convert 30% faster than web leads. (Dialogtech)

Doctors & Dentists

Every month U.S. consumers perform more than 5 million online searches for local doctors. To convert those searchers into new patients, you need to dominate the web—in the search engines, local directories, social media, email inboxes, and everywhere else your target audience spends time.

Not only do you need digital marketing services, but you also need a marketing partner who understands the ins and outs of medical advertising and marketing.

Your website needs to be fast, secure, and mobile-friendly. Over 70% of healthcare searches happen on a mobile device. (BlueCorona)

E-Commerce

Digital commerce companies care about 1 thing when it comes to marketing: profitable online sales. This means it’s our job to drive our clients the most relevant and affordable traffic leading to online sales.

Momentum has worked with dozens on e-commerce businesses by providing them with our core services such as SEO, Web Design, and PPC Advertising. Product based SEO and Dynamic Product Remarketing are essential aspects of our marketing packages for E-Commerce companies.

The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. (BigCommerce)

Financial Institutions

Financial marketing is relative to accounting firms, financial advisors, banking institutions and more. Typically they hire Momentum to help them build a better digital presence, ranking higher on search engines, and run paid advertising campaigns.

These finance companies clearly care about their bottom line. This means the data and analytics provided to them are accurate and relevant. Our process involves learning more about your target market while also using industry and brand data to setup your marketing campaigns.

Financial services spend is projected to increase by $2.56 billion from 2019 to 2020. This represents 16% growth year-over-year, and 108% growth since 2016 (Source: eMarketer).

Marketing Process

The Core Marketers Process:

Attention = Get your customer’s attention

Interest = Get your customer’s interest

Desire = Get your customer’s desire for product or service

Action = Get your customer to take action (buy)

Repeat/Refer = Get your customers to buy again or tell someone else

Our Marketing Process

We can basically replicate the same process as it applies to various marketing industries and has changed very little since the rise of digital marketing.

  1. Informational Call or Demo
  2. Quote & Contract
  3. Onboarding & Strategy Call
  4. Account Access and/or Account Creation
  5. Digital Audits & Analysis
  6. Strategic Planning and Marketing Outline
  7. Marketing Setup and Buildout
  8. Marketing Optimizations & Management
  9. Weekly Call and/or Updates
  10. Monthly Reporting & Consulting

Ready to grow your business?

We are ready to get you conversions. Call us and start the process.

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