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    • Design
      • Graphic Design
      • UI/UX
      • Marketing Brochures
    • Free Website SEO Audit
    • Google Ads
      • Add Negative Keywords to Google Ads
      • Benefits of Advertising with Google
      • Branded Keyword Bidding
      • Creating Targeted YouTube Ads
      • Create Custom Audiences for Google Ads
      • Create & Edit Google Display Ads
      • Google Ads Performance Reporting
      • YouTube Advertising
    • Facebook Ads
      • 6 Things You Can Do with Facebook’s Creative Hub
      • 7 Tips for Holiday Facebook Ad Strategy
      • Add Account Manager to Facebook Ads
      • Create Facebook Marketplace Ads
      • Facebook Pixel
      • Facebook Lead Form Ads
      • Facebook Custom Audiences Using Email Lists
      • Facebook Remarketing
      • Facebook Ads Spending Limits
      • Free Facebook Page Likes
      • How to Add Business Locations to Facebook
      • Instagram Swipe Up Stories
    • Web Design
      • 4 Best Shopify Apps for Small Businesses
        • 7 FREE Tips to Drive more Website Traffic
      • 6 Small Business Website Essentials
        • Design for Conversions
      • Get Your Website Crawled By Google
      • Graphic Design Strategies for Small Businesses
      • Tools to Increase Website Page Speed
      • Techniques to Increase Landing Page Conversions
      • Top 5 WordPress Plugins in 2019
      • What to Consider Before Choosing a Web Design Agency
    • Local SEO
      • 5 Local SEO Tactics You Need to Implement
      • Benefits of Local Listings For Small Businesses
      • Get 5-Star Reviews on Google for FREE
      • Google Review Responses to Increase Local SEO
      • Google My Business SEO Updates 2019
      • How to Optimize Local SEO with Moz
      • How to Create a Google My Business Account
      • How to Verify Your Google My Business Profile (GMB Verification)
      • Local SEO Marketing Philadelphia Agency
      • Local SEO Optimizations for 2020
      • Major GMB Updates During the Coronavirus!
      • Optimizing Google My Business for a Small Business
      • Top 5 Best Content for Google My Business
    • Search Engine Optimization
      • E-Commerce SEO
      • Get Your Website Crawled By Google
      • How to Remove Bad Backlinks from Websites
      • How to Write SEO Friendly Blogs
      • Improve Website On-Page SEO
      • Meta Descriptions for SEO
      • Optimizing Blogs for SEO Content
      • Tools to Increase Website Page Speed
      • New SEO Trends
      • SEO Tips for Businesses in Philadelphia
      • What is Domain Authority?
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      • 9 ways to Grow Your Business Instagram Presence
      • Build a Brand on Instagram
      • How to Add Business Locations to Facebook
      • Instagram Direct Messaging
      • How to Grow Your Instagram
      • Instagram Creator Account
      • Twitter Updates Blog
    • Virtual Tours
      • 360 Virtual Tours by Momentum Digital
      • How To Use A Virtual Tour?
      • Virtual Tours for Small Businesses
      • Virtual Tours for Real Estate Marketing
    • Google Trusted Photography
      • Improve Your Videos with a HYPERLAPSE
    • Public Relations
      • How to Brand Your Small Business Like the Pros
      • How To Start Marketing A Business?
    • Franchise Marketing
  • Industries
    • Brewery Marketing

    • Coffee & Pastry Shops

    • E-Commerce Marketing

    • Retail Marketing

    • Studio & Salon Marketing

    • Tattoo Parlor Marketing

    • SEO for Dentists

    • SEO for Gyms

    • SEO for Lawyers

    • SEO for Real Estate

    • SEO for Restaurants

  • Case Studies
    • Ecommerce Jewelry Marketing
    • Med Spa Marketing Case Study
    • Shopify SEO Case Study
    • Free Small Business Marketing In Philly
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    • Mac Frederick
      • How to Grow Your Business During COVID
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      • Grow Your Business During COVID
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      • 3 Keys to Networking in 2017
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    • Sean Boyle
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September 11, 2017

Meta Descriptions & Title Tags For Small Businesses

By Admin In How-To's, SEO, Small Business with No comments

Learn how to Create and Optimize Meta Descriptions & Title Tags for Your Small Business Website!

If you’re a small local service business you’ve likely been hammered with tons of misworded grammatically incorrect emails from SEO experts hawking their digital marketing packages. Ranging in price anywhere from $99 all the way up to $2,000 it can be hard to distinguish the value and understand exactly what they will do for your local business and how it will translate into revenue.

In today’s post and blog, I’ll do my best to explain with real-life examples, the value of meta descriptions and title tags and why overlooking how they are written is costing you valuable traffic, customers and ultimately revenue.

What Are Meta Descriptions and Title Tags?

If you look at any search results page, for any query within Google, you’ll see meta descriptions and title tags for every page served.

The title and meta description used to be major ranking factors for local pages, and they still are very important, but for other reasons. For local businesses that want to squeeze more traffic out of their competitors the best way to think of setting these up is as follows.

Title tags and meta descriptions are best set to induce a click-through over your competitors

Using the example of iPhone repair, we can assume most people searching for this term would be in a rush to get their device fixed fast and without going out of their way.

The site above has a great title iPhone Repair Philadelphia – Same Day Service. These both satisfy Google by letting them know it’s a service local to Philadelphia, as well as seducing a click from prospective searchers by mentioning Same Day Service. Someone scrolling through the results knows right away we stand out because we can get their phone fixed right away – no waiting, no inconvenience, and local to their area.

What About Meta Descriptions?

The text underneath the blue title is the meta description and like the title, is set on a page by page basis. The homepage would have one description, while an inner page, maybe for a local service would have a different title and meta description. Similar to your title tag, you should write the descriptions to fit into the 160 character limit and seduce a user to click through to your site over your competitors.

Meta descriptions should also be written like title tags in that they should not be over-optimized but should include lots of synonyms that would bring in related search terms.

Google Is Your Friend – Yes, Really

The value in having an experienced search professional set up your meta descriptions and title tags properly is immense. For certain long-tail search terms, Google will proactively re-write your meta descriptions and based on the content and headings on your page. Check out my video below where I go over real-life case studies of how this works and how it can give you a competitive advantage over your local competitors.

In my opinion, this is one of the easiest wins for a local service business. By understanding your potential clients needs and crafting the title and meta descriptions accordingly, you stand out and make it much easier for a prospective client to get on your site.

Once they are there, the conversion still needs to happen, but getting them through the door so to speak.

If you haven’t put this much thought into your titles and meta’s feel free to reach out to us, we’d love to take a quick look and let you know what can be improved and help your local business get some momentum and crush your competitors.

meta descriptions example

Thanks for reading our Momentum Marketing Blog talking about Meta Descriptions and Title Tags for Local Business websites. This is part of our SEO series as a Search Engine Optimization partner with Google.

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Tags:meta descriptions, metadata, on page seo, search engine optimization, seo, website seo
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