Generate More Qualified Leads With Microsoft Ads
Momentum Digital manages Microsoft Ads and Bing PPC campaigns for B2B companies, lowering cost-per-lead, targeting business professionals on LinkedIn, and tying every click back to the pipeline with full conversion tracking.
Full-service Microsoft Ads & Bing PPC management built for B2B lead generation.
End-to-end management of search, shopping, and Microsoft Audience Network campaigns built for qualified B2B leads.
Daily optimization across Bing, Yahoo, AOL, Outlook, and Microsoft Edge to reduce wasted ad spend.
High-intent keyword strategies focused on decision-makers and bottom-funnel buyer searches.
LinkedIn profile targeting, in-market audiences, and remarketing lists tuned for professional buyers.
Conversion-focused ad copy and creative testing built around your B2B value proposition.
Fast, conversion-focused landing pages designed to turn paid clicks into qualified leads.
Full-funnel tracking for forms, calls, and CRM events so every dollar of spend is measurable.
Re-engage warm prospects across the Microsoft Audience Network to shorten sales cycles.
Full transparency, strategist-led management, and the tracking you need to prove ROI.
Reach decision-makers your competitors are missing on Google.
Less auction competition on Microsoft Ads typically means a lower cost per click, so your B2B budget stretches further on every lead.
Microsoft Ads is the only major paid search platform with native LinkedIn targeting, so you can reach buyers by company, industry, and job function.
Microsoft search users skew older and higher-income, and they are far more likely to sit in the B2B decision-making roles that matter to you.
Fewer agencies manage Microsoft Ads, which leaves open inventory and quality lead opportunities your competitors are likely overlooking.
We pair Microsoft Ads with LinkedIn advertising and PPC management services to build an end-to-end B2B lead generation system.
Reach decision-makers your competitors are missing on Google.
| Feature | Microsoft Ads | Google Ads |
|---|---|---|
| Average B2B CPC | Lower in most verticals | Higher due to competition |
| LinkedIn profile targeting | Native (company, industry, job function) | Not available |
| Auction competition | Lower | Very high |
| Audience demographics | Older, higher-income | Broad |
| Reach | Bing, Yahoo, AOL, Outlook, Edge, Audience Network | Google Search & Display |
| Best for | B2B lead gen & professional audiences | High-volume reach |
Many B2B clients run both channels in parallel. See our Google Ads management services for a fully integrated paid search strategy.
Microsoft Ads strategies built around the buyers, sales cycles, and economics of your industry.
We’re a B2B-focused PPC agency that pairs Microsoft Ads with the wider stack of SEO services, AI search optimization, conversion-focused landing pages, and email marketing services you need to build a measurable lead generation system.
We optimize for qualified leads and pipeline, not vanity clicks.
Every account is managed by a senior paid search strategist.
Full CRM visibility and monthly reporting tied back to revenue.
PPC, SEO, LinkedIn, landing pages, and CRM tracking, all under one roof.
A repeatable framework focused on lead quality and ROI.
We learn your offer, ICP, and review existing accounts to identify quick wins.
Keyword strategy, audience build, ad creative, landing pages, and tracking architecture.
Campaigns go live and we optimize daily for cost-per-lead and lead quality.
Transparent monthly reporting with CRM attribution to scale what produces revenue.
Microsoft Ads is Microsoft’s pay-per-click advertising platform. It lets businesses run search, shopping, and display ads across Bing, Yahoo, AOL, Outlook, Microsoft Edge, and the Microsoft Audience Network.
Yes. Bing Ads was rebranded to Microsoft Advertising (Microsoft Ads) in 2019. The platform now includes Bing, Yahoo, AOL, Outlook, Microsoft Edge, and the Microsoft Audience Network, giving advertisers a much wider reach than the original Bing-only network.
In most B2B verticals, Microsoft Ads delivers lower cost-per-click than Google Ads because of reduced auction competition. Actual costs depend on industry, keywords, and competition.
Yes. Microsoft Ads is the only major paid search platform with built-in LinkedIn profile targeting, allowing you to layer bids by company, industry, and job function to reach the right decision-makers.
Yes. We build and optimize conversion-focused landing pages aligned to each campaign so paid traffic converts into qualified leads.
Yes. We implement call tracking, form tracking, and CRM attribution so every lead source is measurable and tied back to campaign spend.
For most B2B companies, yes. Running both platforms expands qualified reach, diversifies risk, and often lowers blended cost-per-lead. We can manage them together as part of our PPC management services.
B2B SaaS, manufacturing, professional services, financial services, healthcare, and industrial verticals consistently see strong performance on Microsoft Ads.
Most campaigns begin generating leads in the first 30 days. Meaningful optimization, learning, and ROI improvements typically appear in the 60–90 day window.
Let’s build a Microsoft Ads campaign that lowers your cost-per-lead and ties every click back to the pipeline.
“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”
