Before you include video or any other multimedia content in a post or page on your website, check the loading speed of that content and consider how much it will actually slow down the use of your site.

Remember that people don’t like long buffering and multimedia that they can’t view to the end.

Googlebot should go through your site as a normal, average user, which means that restricting access to JavaScript, CSS, and photo files on your website can potentially damage your rank on Google.

Check the robots.txt file on your site to see if any essential files have been blocked or banned. If so, invite your robot from the Google Search Console to resolve your indexing issue.

These two are perhaps the most common mistakes in mobile search engine optimization, and they are largely involved in the final form of SEO and gaining a good position on Google.

The Most Common Mistakes

•       When the user gets a redirect from the mobile version of the site to the desktop version of the site.
•       When users of different mobile devices are shown different content – everyone should be shown the same content, always.
•       Be careful not to accidentally confuse desktop and mobile URLs during your internal linking, so as not to create confusion when surfing your site.
•       Before you link to or get a link from another site, make sure whether or not those links are toxic. This isn’t as important to the user experience as it is to Googlebot.

We always advise you to keep track of things like this because Google is constantly changing its principles and updates in this area are very common.

The “404 error” is certainly something you should always pay attention to and solve this problem in record time. However, an error can happen and the “404 error” is definitely something that can appear on your website. A problem like that isn’t something to worry about too much, but in any case, each of us should clean it and remove the cause of the mentioned error.

However, it can happen that an error occurs when indexing only mobile URLs, which will do a lot of damage when optimizing for mobile devices.

Bad Design for Mobile Platforms

When designing a website everyone must prioritize mobile first. We aren’t just talking about optimizing your site for mobile phones, but we’re talking about the general functionality of the site and how visually appealing the site is to users from mobile devices and tablets.

Avoid impractical fonts, and small fonts, and clean the page of chaotic content (any kind of pop-ups, aggressive calls to action, etc.).

Being invasive is one of the mistakes to avoid for mobile SEO.

When designing a website, everyone must think about the design that will be on the mobile version of the site. Here we aren’t just talking about optimizing your presentation for mobile phones, but we’re talking about the general functionality of the site and how visually appealing the site is to users from mobile phones.

Avoid impractical fonts, small fonts, and clean the page of chaotic content (any kind of pop-ups, aggressive calls to action, etc.).

Let’s stick a bit more to the mentioned calls to action. CTA that works is more than just a bright button with interesting content. The truth is that every aspect of your email contributes to the success of the CTA. These calls to action aren’t aggressive and won’t ruin your SEO attempts but will help them. A successful CTA doesn’t work on its own. It functions more like the finale of a gripping novel. Every excellent story has the same structure. You’re attracted to the story first, then you learn the concept, which gradually rises until you reach the story’s most essential part – the climax.

The email’s climax point is the CTA. It’s when the plot reaches a fork in the road and the reader gets to pick how the rest of the story will unfold. The CTA, like the climax of a tale, won’t work until the rest of the story has piqued your interest. With the subject line, content, and design (which can be done by Benchmark, the service that’s good overall, with a good free plan and few problems in its feature set), you must construct the story. The reader is primed and ready to click by the time they reach the CTA button.

It’s crucial to know that there are several different email formats and styles to pick from, each of which affects where your CTA buttons display. If you have an e-mail with different themes going to different bits of content, the secondary CTA buttons should be clearly placed with each segment. The positioning of CTAs in email campaigns with a single emphasis should follow the logical evolution of the story. Because people read emails from top left to right, it makes sense to place CTA buttons near the bottom or to the right of the content.

If the content generates sufficient interest, the call-to-action button will be placed in the appropriate location to encourage increased click-through rates (CTRs). To provide a consistent experience, make sure the CTA newsletter goes to a landing page that complements the email content and continues the story.

Finally, don’t take it for granted that the reader will merely click on the CTA button. Curious individuals frequently attempt to click on various components in the email, such as the logo, headlines, and photographs. If you think it will help the reader, consider providing the same link to those elements. 

Thanks for reading and learning about the most common mistakes to avoid for mobile SEO!