May 2, 2024

Get More Leads with Google Local Service Ads

Local Service Ad Optimization Guide

As a Local Service Business, leveraging digital marketing to get more leads is crucial for growth in 2024. One of the most efficient and effective ways to do this is through Google Local Service Ads (LSA). In this blog post, we’ll explore how a local service business can optimize their Google LSA Profile to get more leads with Local Service Ads, ensuring that potential clients can find and engage with their services easily.

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What are Google Local Service Ads?

Google Local Service Ads are a pay-per-lead advertising service that always appears at the very top of Google Search results. These ads are also unique because they give realtors, contractors, and other local services a Google Guarantee badge, which builds instant credibility and trust with potential customers. Unlike traditional pay-per-click advertising, with LSAs, you only pay for leads related to your offered services, and you have the ability to dispute irrelevant leads.

local service ads example realtors

How to Set Up and Optimize Local Service Ads:

Create and Verify Your LSA Account:

First things first, download the Local Service Ads app. With the App, you can monitor reviews, manage leads, adjusting service areas, and more. Handling everything directly from your phone means you can get more leads with Local Service Ads on-the-go, ensuring you never miss out on potential business opportunities.

Here you can learn how to Create a Google Local Service Ads Account.

Profile Optimization:

Optimize your service areas and business hours to ensure you are reaching the widest possible audience at the right times. Incorporate as many relevant job types as you offer into your profile to increase the chances of appearing in diverse search queries. By expanding your service areas and adjusting your ad schedule to cover more hours, you increase your visibility. Enabling features like text messaging and direct messaging through the app can enhance customer interaction without necessitating a phone call.

Budget and Bidding:

Set a flexible budget to improve lead acquisition. Google allows you to choose between automatic bidding (to maximize leads) or manual adjustments, depending on how aggressively you want to pursue new leads. Increasing your budget naturally can lead to more leads, but how you manage that budget plays a critical role. Opt for strategies that maximize lead potential or adjust your bids manually to find what works best for your business needs.

Pictures and Bio:

Never underestimate the power of visuals and customer testimonials. Upload high-quality images of your work, team, and any aspect of your service that highlights your professionalism and reliability. Customer reviews are equally crucial as they significantly influence potential customers’ decision-making processes.

google-local-service-ads-leads-page-example

Managing Leads for Increased Conversions

Lead Management:

Actively managing your leads is crucial. Respond quickly to new leads, dispute any that are not relevant, and archive those that are not interested. For interested leads, ensure that you are following up promptly and keeping detailed notes in your system.

Follow-Up Reviews:

Positive reviews not only improve your service’s visibility but also enhance your reputation, making future customers more likely to choose your business. After job completion, don’t forget to ask for reviews, as these enhance your service credibility and help in achieving a higher impression rate for your ads.

Impressions and Regular Account Review:

A higher impression rate means more visibility at the top search results on Google. To maintain an optimal rate, regularly update your service offerings in the profile, manage your budget wisely, and keep your customer interactions engaging and professional.

Ready to Get Started?

Google Local Service Ads offer a powerful tool to connect directly with potential local clients. By carefully setting up, optimizing, and managing your LSA account, you can significantly increase the quality and quantity of your leads. Remember, Google Local Service Ads are more than just another way to get leadse— they’re about building trust and credibility with potential customers.

Thanks for learning how to Get More Leads with Google Local Services Ads. If you need help just give us a call at (215) 876-2954.

 

At Momentum Digital, we specialize in helping local service businesses like contractors, realtors, lawyers, and more; maximize their digital marketing efforts. If you’re looking to enhance your online presence and drive more business, contact us today. Let’s make your digital marketing efforts as effective and efficient as your services!

Call or contact us if you need Momentum Digital to Create and Optimize Your Google Ads to increase sales or generate leads.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”