To get started, log into your website provider or builder. In this tutorial, we’ll be using our WordPress website. You may have a different provider such as Weebly or Wix. While these builders have different infrastructure and setup, you should still be able to follow the steps that we take as long as your website has basic features such as blog posting and plugin capabilities. These are great and common web design platforms for small businesses.

A topic cluster is a main topic that houses various content on your blog. 

The specific content that is grouped into a topic cluster, referred to as cluster content, all falls under one topic shared among the cluster content, which is called pillar content.

Cluster content is beneficial for SEO mapping as it falls under pillar content that is related to keywords. Using an SEO and user-friendly cluster content blog will allow you to more easily rank under keywords on Google.

When you’ve chosen your cluster content blog, you can start optimizing it by tailoring it for SEO.

To rank on Google, make sure that you have your keyword located somewhere in the blog title. You need search engines to understand the topic when Optimizing Blogs for SEO Content.

We recommend implementing Yoast SEO premium, a WordPress plugin that aids in SEO optimization by providing additional features to make your content SEO friendly. 

The core principles we recommend to focus on when optimizing your blog include:

• Metadata, Title, and Description
• Image Tag and Compression
• Internal and External Linking
• Keyword Focused Content
• User Experience
• Conversion Actions

Use the SEO analysis provided by Yoast SEO premium to make sure that you’re optimizing each principle accordingly.

When revising your metadata, title, and description, be sure that your targeted keyword is located in your blog title and description. Keep the content of your blog keyword focused. Make sure the keyword that you want to target is effectively used throughout your blog.

If you include images or YouTube videos in your blog, consider the plugin, Lazy Load. This plugin can help your website load faster, which is another important feature for SEO ranking.

Internal and external linking involves implementing links to other pages on your blog as well as to pages outside of your blog. This is essential when optimizing blogs for SEO content by giving authority to your post.

Add conversion actions, CTAs (call to actions), to further engage your audiences. Present service-related actions that you would like potential business customers or clients to take, such as email or newsletter opt-ins.

When you’ve fully optimized your blog, use the Yoast SEO Analysis to review it. You want every principle on the plugin to appear green. This means that each component has been optimized to its full potential.

Analyze WordPress’s innate Publish side panel. Its Readability and SEO features should also appear green. This means that your blog is SEO and user friendly, which will allow it to rank higher.

When ready, save your changes and publish the blog. To add the blog to your website menu, navigate to the Appearance tab on WordPress. Under this tab, navigate to the Menus tab, and then Posts. Once you’ve located your blog, drag and place it where you want it.

If you want to learn more about Optimizing Blogs for SEO, Local SEO, or general Digital Marketing then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!