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July 13, 2020

Optimizing Google My Business for a Small Business Client

Optimizing Google My Business for a Small Business Client

Welcome to another Momentum Monday Marketing Blog! Today we’re Optimizing Google My Business for a Small Business Client. Doing so will help you generate more business leads, as well as rank higher on Google and get more page traffic.

People find your Google My Business page when they Google search for local products and services related to what you offer. Optimizing your page helps you garner more attention from people searching for your products and services.

 

 

Getting Started with Google My Business

This first obvious step is you want to log into your Google My Business account. On the account homepage, you’ll be able to see your page’s insights, reviews, ad performance, and Google Maps performance. You also have the option to add posts, similar to social media posts. You can message customers using available features such as Google Voice or directly using SMS. 

Google My Business Account

 

 

Adding Page Information to Google My Business

To increase your business leads, gain more traffic, and rank higher on Google, you want to add as much information about your business as possible to your page. Navigating to the “Info” tab on the left sidebar, you are able to add business categories, services, hours, etc.

Categories describe what your business is. You are able to add a primary category, as well as additional secondary categories. 

Adding GMB Categories

Google My Business Services 

Services are an important feature on your Google My Business page. You can add a number of services by creating separate sections. The different services you offer will fall under the various sections that you add. For example, one section would be “Cryotherapy”. The item name of the service you offer would be “Full Body Cryotherapy”. The item description would simply be a detailed explanation of the service you’re offering.

 

GMB Services

 

Attributes

 

The attributes that appear on your Google My Business page, are highlights about your company. For example, some important attributes may be “Women-led” or “Veteran-led”.

 

Business Description

 

A highly important piece of information is your business description. A detailed explanation about your business that describes what it is, what it offers, and what makes it unique is undoubtedly needed to garner interest in potential customers. You can take pre-existing descriptions from your business website, socials, or marketing information and add it here.

 

Posts & Photos/Videos

 

By creating posts, you can promote your business. GMB posts are very similar to what you post on social media. You can provide updates on your business and its offerings. This helps keep potential customers engaged in your business.

 

Likewise, adding photos and videos helps your business get more exposure and more recognition. 

 

Bookings

 

On your page, you are also able to let customers book appointments using providers such as Full Slate, Genbook, Setmore, and Shore.

Google My Business Booking Integrations

 

When optimizing your Google My Business page, make sure you’re adding photos and videos, responding to reviews, adding posts, getting a virtual tour done, and allowing bookings. Take advantage of everything that Google has to offer on your page. This will help you rank higher on Google and generate more traffic as well as business leads.

If you have any questions or concerns, feel free to leave a comment below. Thanks again, and happy Monday!

Thanks for taking the time to read and learn about Optimizing Google My Business for a Small Business Client. This is part of our Local SEO series with our Momentum marketing blogs. If you have any questions, comments, or concerns, feel free to leave them in the comment section, or contact us.

 

Happy Monday! 

Mac Frederick

[email protected]

(215) 876-2954

One comment on “Optimizing Google My Business for a Small Business Client

  1. Google My Business is one of those tools that can really enhance a business. However, it needs to be optimized, otherwise you’ll miss out on a valuable opportunity to attract customers.

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