What is Public Relations (PR)?
What is PR? It refers to public relations and spreading news, awareness, and branding to the public through digital and traditional media. This marketing method is very common and popular for brands looking to communicate a certain message or value proposition to the public. Public Relations is commonly referred to as PR.
Hiring a PR firm can be difficult as you never really know what you’re going to get. When you hire Momentum Digital, you actually get access to a variety of PR services. We partner with Philly PR Girl and work together to present you with a package that’s best for you and your business.
Learn More About Public Relations!
Learn more about Public Relations Services and our process by Scheduling a Free Consultation.
Momentum has worked with various clients for media and branding campaigns. However, we have the most success by combining your strengths and goals, with our strength as a marketing agency, and partnering with the right PR agency for your business.
Public Relations Services (PR Services)
Most public relations companies focus on getting media outreach and awareness for brands. However, PR is much more than just awareness and news. PR is the umbrella term for all things involving traditional and digital media marketing and branding. We offer a few complementary PR services at our agency through our partners.
What is a Press Release?
An official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information – via Prowly.
What is Media Training?
Getting your team, staff, or CEO ready for an interview and the media. Prepping them for calls, interviews, newscasts, and more. You need to be prepped with questions and answers in mind. You need to know what to wear, how to act, how to conduct yourself, and everything in between.
What is Media Outreach?
This involves using your press release and various channels to connect with other news and media platforms to spread your message. Our process involves using email, press release, phone calls, social media and other synchronous channels to schedule a call or meeting.
What are Event Listings?
Listings involved getting your event or something similar recognized and promoted on other channels and digital venues. This means getting more eyes, awareness, traffic and RSVPs. We work with a lot of 3rd party sites and sources.
What are Brand Partnerships?
These involve getting your brand involved with other brands for certain opportunities, events, and press. Partnerships could include getting a co-host for an event, getting on a Facebook Livestream, producing a video segment together, and much more! Contact us for more details!
What are Email Campaigns?
Email campaigns are pretty self-explanatory. This includes putting together email and contact lists or using your existing lists to run email marketing campaigns.
You can provide your own list or work with us to build lists for you. More details can be shared during our intro call.
Additional Public Relations Services
Learn more about our other PR Services!
Social Media Marketing & Strategy
Please review our social media solutions below. Not only can we manage your social media, we go in-depth to focus on strategy, content, and reporting. We have experience in growing followers, reach, and engagement to help your business grow on all platforms. Our custom social media service will match your brand’s mission and goals.
- Social Media Strategy Development
- Content Creation
- Monthly Consultations
- Custom Analytics Reports
- On-site Social Media Management
- Content Scheduling & Posting
- Community Management
- Paid Social Media Campaigns
- Influencer Marketing
- Customized Partnerships
Influencer Collaborations
The Philly PR Girl team knows how to navigate and form influencer partnerships, emerging platforms such as TikTok, sponsored content, and more to ensure you are connecting directly with your target consumers.
- Influencer Outreach and Communication
- Influencer Strategy
- Influencer Media Scheduling and Media Content
- Influencer Livestreams and Showcases
- Much more!
Content Creation & Strategy
Our team creates original content on behalf of clients with in-house graphic design services, creating concept ideas and execute custom design projects for clients of all types including. Services are offered for both print and digital use.
- Logos, business cards, banners, invitations, postcards
- Newsletters (digital and print)
- Headers, digital forms, image retouching
- Billboards
- Menus
- Web design, and more
Event Planning
Philly PR Girl takes the event, theme, budget, and memories into account to make every event unique. From promotion to arranging vendors, we will take care of it all. By taking care of the details, we want to make sure you can enjoy your own event.
Includes:
- Design Invitations, Promotional Material, and a customized RSVP Event Page
- Arrange Vendors Such As A Photographer, Videographer, And Food And Beverage Partners
- Curated Guest List
- Red Carpet and Press Invitations
- Silent/Live Auctions
- Creative Services
- Event PR
Ribbon Cutting and Grand Opening Celebrations
We’ve thrown countless Grand Openings. Whether it’s booking the entertainment, arranging food and beverage, or inviting city officials to “cut the ribbon,” Philly PR Girl will help make your business launch the exciting event you deserve. We’ll even help with the photographers to make sure you never forget such a special day!
Includes:
- Virtual Ribbon Cutting Ceremonies
- Curated Guest List
- Vendor Management
- Food and Beverage
- Entertainment
Multimedia Design
From newsletters (print and online) to a website refresh, updating your existing company branding, or creating an impressive new marketing campaign, we can design everything you need.
Includes:
- Graphic design
- Animation
- Gifs & memes
- Marketing collateral design
- Blogging
- Photography
- Videography
Public Relations Case Studies
Primo Hoagies
With a few photoshoots a month, Philly PR Girl produced content for promotions, holidays, and special events on social media that created a cohesive aesthetic and captivated audience attention.
Primo Hoagies Instagram followers increased from 1,323 to 1,797 (+474), engagement increased from 465 to 870 (+405), and reach increased from 7,973 to 16,685 (+8,712).
To learn more about some this case study and other client examples check out the Philly PR Girl Client page.
Rittenhouse Dentists
With a variety of content, reviews, giveaways, and promotions, Philly PR Girl completely updated and innovated Rittenhouse Dentists’ social media feeds.
- Instagram
- Increased followers 554 to 1,031 (+447), increased engagement from 287 to 592 (+305), and increased reach from 4,981 to 6,676 (+1,695)
- Facebook
- Increased followers from 2,536 to 2,649 (+113), increased engagement 361 to 580 (+219), and increased reach from 3,204 to 6,425 (+3,221).
