What is Search Engine Optimization?
Before beginning an SEO project, it is important to understand the process involved in an effective SEO campaign. Momentum caters to clients who require an intensive, full-service approach to appearing higher on search engines.
How does SEO Work?
This refers to manipulating your website and online presence to show your brand at the top of Google and other search engines.
Search engine optimization isn’t easy, but it’s honestly not as difficult as people think. There’s also a difference in Local SEO & Website SEO. It’s easier to rank locally vs nationally or globally as well.
SEO works by having search engines such as Google scan and index your website to start. From there the search engine will receive user queries that it provides SERPs for (search engines results pages) which is how websites rank on the results page.
If your website and/or pages match the search by providing fast, accurate, and friendly results to the users — then it will be much more likely that your site will rank near the top of those search results.
Why do you need SEO?
Every business needs SEO. Well, 99% of businesses need it. Why wouldn’t you want to rank at the top of Google?
SEO has been absolutely essential to our businesses and clients. When done correctly, SEO allows you to market your business for free and passively using inbound marketing — where customers find you and come to you.
Spending time and money or marketing and custom acquisition is tiring and expensive. There’s 6 billion searches per day on Google. How many people are searching for your products or services? Well, you can hire us to find that out. From there we audit your SEO and reverse engineer your website and what people are searching to find out how we can show up for those search results.
Contact us to get a Free SEO Audit or to do keyword research for your business!
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
We provide monthly reporting that will detail all of the ways we have improved your digital presence, starting from the most basic operations, followed by the more complex strategies and tactics.
Link building describes actions aimed at increasing the number and quality of inbound links to a webpage, also known as backlinks. The more quality backlinks you have, the more Google will trust you.
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
For anyone doing business online, from local small businesses to multinational corporations having your online presence totally dialed is absolutely crucial.
With so many routes for a potential customer to find you overlooking how your brand appears in organic search results is a HUGE mistake.
According to a statistics revealed at SMX East, 72% of local searches resulted in consumers visiting a store within five miles of their location.
Still not convinced? Here’s a real life example of how important your presence is especially in local markets.
Let’s say I’m extremely clumsy one night and my sleek new iPhone 7 slips out of my hands and falls, seemingly in slow-motion to the raw concrete below.
Being new to Philadelphia, and never really planning on breaking my phone – ever – I’m going to need a fix ASAP.
A quick search from iphone repair philly from what’s left of my cracked screen reveals the following results to the right…
It’s quite obvious that Phone Repair Philly has the most coverage, best ratings, and is open the latest….so I’d most likely give them a call first, which is even easier from as a mobile user – just tap on the business name, and then tap call.
Phone Repair Philly has two spots at the top of the local business search results, while all other cell phone repair businesses are left fighting for even ONE organic position.
Having this level of domination and omnipresence is exactly what Momentum can implement for your business.
More visibility equals MORE inbound inquiries, brand recognition and LESS space for your competitors to capitalize on consumers actively looking for YOUR service. A comprehensive SEO strategy not only focuses on direct commercial inquiries but makes sure we get your brand maximum exposure to potential customers on every spot along the sales cycle. Having this level of domination and omnipresence is exactly what Momentum can implement for your business.
Be Seen Everywhere With
Lethally Effective Search Strategy
Let’s say you’re a plumber in Philadelphia and want more clients in every area – residential, commercial, emergency – the whole deal. Targeting the term philly plumbers is not enough to bring in the floods of juicy traffic.
Philadelphia is a big city, but Google has it segmented more and more traffic in terms of neighborhoods. So users are seeing different results if they are in Northern Liberties versus South Philly, versus Cherry Hill.
Plumbing is also too general – what kind of services do you provide exactly? Hot water repair? Leaky faucets? Perhaps commercial services are all you’re interested in. We need to tell Google exactly what services you offer, both on a topical level, but also on a geo-targeted level.
In simpler terms, you’d want to show up for all variations of services and areas you covered and hence cover every aspect of plumbing.
Water heater repair south Philly
Leaky pipe repair city center Philly
Plumbing contractor Philadelphia
has Three Core Pillars
Measure & Analyze
Knowing where we started and how much progress we’ve made is key so we make sure we can measure and analyze ranking movement and key success indicators, such as different types of conversions, time on site, bounce rate, etc. The goal is always inbound, qualified leads, so we need to make sure every pre-cursor to that is in place to make that happen.
Strategy & Transparency
Not every business is a perfect fit for a long term SEO campaign, so by learning more about the ideal type of customer you’re looking to attract, the sales cycle you typically endure as well as the services you offer, we can come up with a full-fledged strategy to get you the flood of traffic you need to boost your business.
SEO also takes time. We don’t control Google, so depending on how robust your online presence is, you can expect returns in at least 6-12 months. Matching your expectations with a realistic game plan that puts your goals first is what this stage is about.
Implementation & Execution
We’ll get to work with expanding the content and layout of your site so it both satisfies Google in terms of providing more context about your services, but also optimizing the site so it’s easier for existing traffic to convert and get pushed along the sales cycle. Everything is tracked, from phone calls to email subscribers and improvements are always expected.
From an off-site perspective we execute on an outreach campaign to make sure local authoritative bloggers and PR sources know about the awesome work your business is doing and how you are contributing to the community. Not only does this drive traffic to your business, but links from these site tell Google you’re the real deal.