Search Engine Optimization Services by Momentum!
Before beginning an SEO project, it is important to understand the process involved in an effective search engine optimization campaign. Momentum caters to clients who require an intensive, full-service approach to appearing higher on search engines. Our Founder Mac Frederick used to work at Google helping small businesses with SEM & SEO. That’s why we focus on SEO and know how to help businesses by offering search engine optimization. This refers to the organic approach to ranking businesses higher on Google and other search engines using the keywords of their products or services.
Momentum provides SEO for all types of businesses. We mainly focus on Local SEO and Website SEO for small and growing businesses. This process takes a few months and the cost depends on the size of the business and what they are trying to rank for on Google.
How does SEO Work?
This refers to manipulating your website and online presence to show your brand at the top of Google and other search engines.
Search engine optimization isn’t easy, but it’s honestly not as difficult as people think. There’s also a difference in Local SEO & Website SEO. It’s easier to rank locally vs nationally or globally as well.
SEO works by having search engines such as Google scan and index your website to start. From there the search engine will receive user queries that it provides SERPs for (search engines results pages) which is how websites rank on the results page.
If your website and/or pages match the search by providing fast, accurate, and friendly results to the users — then it will be much more likely that your site will rank near the top of those search results.
Why do you need SEO?
Every business needs SEO. Well, 99% of businesses need it. Why wouldn’t you want to rank at the top of Google?
SEO has been absolutely essential to our businesses and clients. When done correctly, search engine optimization allows you to market your business for free and passively using inbound marketing — where customers find you and come to you.
Spending time and money or marketing and custom acquisition is tiring and expensive. There are 6 billion searches per day on Google. How many people are searching for your products or services? Well, you can hire us to find that out. From there we audit your SEO and reverse engineer your website and what people are searching to find out how we can show up for those search results.
Contact us to get a Free SEO Audit or to do keyword research for your business!
Keyword
Research
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
Onpage
Optimization
We provide monthly reporting that will detail all of the ways we have improved your digital presence, starting from the most basic operations, followed by the more complex strategies and tactics.
Link
Building
Link building describes actions aimed at increasing the number and quality of inbound links to a webpage, also known as backlinks. The more quality backlinks you have, the more Google will trust you.
Reporting
& Analysis
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
According to a statistics revealed at SMX East, 72% of local searches resulted in consumers visiting a store within five miles of their location.
Still not convinced? Here’s a real life example of how important your presence is especially in local markets.
Let’s say someone cracks their phone screen and needs a repair shop fast. They search “phone repair near me” and see a map pack showing three local businesses with their ratings, hours, and distance. The business at the top, with the most reviews, the best rating, and clear hours, gets the call.
The businesses in positions two and three pick up whatever is left. The businesses not in the map pack are functionally invisible for that search.
The business with the strongest presence takes the majority of clicks. That is what Momentum builds for your business.
Phone Repair Philly has two spots at the top of the local business search results, while all other cell phone repair businesses are left fighting for even ONE organic position.
Having this level of domination and omnipresence is exactly what Momentum can implement for your business.
More visibility equals MORE inbound inquiries, brand recognition and LESS space for your competitors to capitalize on consumers actively looking for YOUR service. A comprehensive search engine optimization strategy not only focuses on direct commercial inquiries but makes sure we get your brand maximum exposure to potential customers on every spot along the sales cycle. Having this level of domination and omnipresence is exactly what Momentum can implement for your business.
Be Seen Everywhere With Effective Search Engine Optimization Strategy!
Let’s say you’re a plumber who wants clients across residential, commercial, and emergency jobs. Targeting a broad term like “plumber” is not enough to capture the full range of searches available to you.
Google segments results at the neighborhood and district level. A searcher in one part of a city sees different results than a searcher five miles away searching the same thing. Getting in front of both requires telling Google specifically what you do and where you do it.
Broad service terms are too vague on their own. You need to show up for what customers are actually typing.
Water heater repair
Emergency pipe repair
Commercial plumbing contractor
Momentum SEO
has Three Core Pillars
Measure & Analyze
Knowing where we started and how much progress we’ve made is key so we make sure we can measure and analyze ranking movement and key success indicators, such as different types of conversions, time on site, bounce rate, etc. The goal is always inbound, qualified leads, so we need to make sure every pre-cursor to that is in place to make that happen.
Strategy & Transparency
Not every business is a perfect fit for a long term SEO campaign, so by learning more about the ideal type of customer you’re looking to attract, the sales cycle you typically endure as well as the services you offer, we can come up with a full-fledged strategy to get you the flood of traffic you need to boost your business.
SEO also takes time. We don’t control Google, so depending on how robust your online presence is, you can expect returns in at least 6-12 months. Matching your expectations with a realistic game plan that puts your goals first is what this stage is about.
Implementation & Execution
We’ll get to work with expanding the content and layout of your site so it both satisfies Google in terms of providing more context about your services, but also optimizing the site so it’s easier for existing traffic to convert and get pushed along the sales cycle. Everything is tracked, from phone calls to email subscribers and improvements are always expected.
From an off-site perspective we execute on an outreach campaign to make sure local authoritative bloggers and PR sources know about the awesome work your business is doing and how you are contributing to the community. Not only does this drive traffic to your business, but links from these site tell Google you’re the real deal.
SEO Frequently Asked Questions:
What is the best strategy for Ecommerce SEO?
Creating an effective E-commerce SEO strategy can seem daunting, but it doesn’t have to be. Yes, you will need some time and effort put into this process (and maybe even more than one try). Continue reading
How do I get my website crawled by Google?
When making a website it is very important to consider the goals and SEO efforts which allow you to figure out the main key terms you wish to target. Once you have figured out those keywords, the main goal is to get your Website Crawled by Google, quickly. Continue reading
How to Remove Bad Backlinks?
If you want your website to rank higher on Google then a key aspect you should focus on is increasing your domain authority by removing any bad backlinks from your website. Continue reading
How to write SEO friendly blogs?
Increase your website traffic by publishing SEO friendly blog content. Having SEO friendly blogs can help your website rank higher on Google, increasing its organic traffic and overall lead generation. Continue reading
How to Improve website on-page SEO?
We will use five, easy tools to improve your company’s SEO over a period of time in order to learn how to improve growth and knock out some competition. Implementing these will improve growth and knock out some competition.
Continue reading
How to write Meta descriptions for SEO?
How to write a great meta description for your website. If you have just started a new website for your business, getting users to find your site on Google search can be tricky. Continue reading
How to Optimize Blogs for SEO Content?
Creating a topic for your SEO Content. A topic cluster is a main topic that houses various content on your blog. When you’ve chosen your cluster content blog, you can start optimizing it by tailoring it for SEO. Continue reading
What are the Pros and cons of SEO?
Optimizing a website for search engines (especially Google) is the key to ranking well for your desired keywords. Ranking for some terms is difficult due to intense competition while ranking for others is easier. Continue reading
