May 5, 2024

SEO Marketing for Realtors

Learn More about SEO Marketing for Realtors & Brokerages in this article!

Are you a Realtor or have your own brokerage? How do you usually get new clients: Referrals, MLS, Zillow, social media? What about Google? Well, if not, listen up, as we will walk you through how to Rank Higher on Google Maps & Search results in this article, SEO Marketing for Realtors.

Everyday, millions of home buyers and sellers turn to Google to find the best local realtor. So dominating on Google (with SEO) is pivotal for realtors. Today we will show you how to rank higher on Google, earning more clicks, traffic, and potential customers. 

SEO Marketing for Realtors

Understanding Realtor SEO: Navigating the Digital Real Estate

Realtor SEO means optimizing your online presence in the real estate industry. Much like the art of selling properties, realtor SEO involves fine-tuning your website and Google Business Profile.

The Importance of SEO Marketing for Realtors

Let’s emphasize why SEO is essential for most real estate agents.

  • Visibility: Almost all property searches start online, ensuring your name appears at the top of Google results can’t be underestimated. SEO increases your online visibility, putting your name at the top of results.
  • Credibility & Trust: Ranking at the top of Google isn’t just about visibility; it’s also a powerful way to establish credibility and trust. It’s a digital referral.
  • Attracting Leads: SEO is an easy way to generate leads and calls. Getting clicks on your Website or Google Profile will drive calls, clients & sales.
SEO Marketing Results for Realtors (1)

The Digital Real Estate Landscape

The world of real estate is evolving, and the internet is now essential for your marketing mix. It’s not just property showings and open houses; it’s also about virtual property tours and online listings. Let’s break down the dynamics of the digital real estate landscape:

  • The Digital Shift: Traditional real estate methods are being replaced by digital tools. Prospective buyers and sellers now rely on websites, apps, and online listings. Virtual Tours, 3D Renderings & Drone Videos are essential.
  • Online Property Searches: Most clients begin their property search online. As a result, Google has become the starting point for many clients, with “near me” searches for realtors and properties on the rise.
  • Rising Competition: Many realtors are competing for the attention of the same online audience, making realtor SEO strategies more crucial.

On-Page and Off-Page SEO: A Powerful Duo

These two approaches work in harmony to enhance your website and secure those coveted top Google rankings. Here’s a glance at what they entail:

  • On-Page SEO: On-Page SEO Marketing for Realtors involves optimizing elements within your website itself. It’s about creating a website that is search engine-friendly, user-friendly, and rich in high-quality content.
  • Off-Page SEO: Off-Page SEO involves external factors that influence your online presence. The focus here involves building backlinks, engaging with the online community, and creating a reputation that search engines value.
  • Google Business Profile: This is treated separately from your website, but arguably more important. Every real estate agent can create, manage, and rank a Free Google Business Listing that shows up in search and maps for searches such as “realtor near me”.

On-Page SEO Best Practices for Realtors

These strategies ensure that your website will attract clients and retain them.

Your RE website needs to incorporate keywords into meta titles, descriptions, and headings. You need to write enticing meta titles and descriptions, structure content with clear headings, deliver high-quality, valuable content, optimize images for speed and relevant keywords, and utilize internal and external links.

Ensure mobile-friendly design (92.3% of internet users access the internet using a mobile phone), optimize page loading speed, create clean and descriptive URLs, focus on a top-tier user experience, and maintain consistent branding and messaging throughout your site.

Off-Page SEO for Realtors: Building Credibility and Authority

Off-Page SEO centers on increasing your website’s credibility through external validation. This Domain Authority score is a ranking from 1-100 based on two critical elements:

  1. High DA Quality Backlinks = Backlinks are digital referrals. These convey your website’s credibility and relevance, thus greatly influencing your position in Google’s search results. For example, has a Domain Authority of 90/100 and 170 million backlinks.
  2. Citations, Profiles & Social Bookmarks = This helps both your Local SEO & Google Profile Rankings, as well as your website authority. This involves using your business name, number, website link, and business information across tons of profiles and social websites. Brightlocal mentions the top citation sites for realtors.

Collaborating with local partners, engaging in community involvement, and distributing press releases can also yield valuable backlinks. Writing testimonials in exchange for backlinks from suppliers and service providers, crafting and sharing insightful infographics, and fostering content outreach is equally crucial.

Zillow SEO Domain Authority
Keyword Research: The Foundation of Realtor SEO

SEO Marketing for Realtors (and most companies) starts with keyword research. The process involves understanding user intent, getting a balance between relevance and search volume, and conducting competitive analysis. While short, high-traffic keywords hold importance, realtors can enhance their SEO strategy by using long-tail keywords, catering to users with precise interests, and generating higher-quality leads.

Top Keyword Research Tools:

Using these can streamline your keyword research efforts. Once you’ve gathered a list of potential keywords, strategic choices are essential, focusing on relevance, search volume, and local emphasis.

realtor SEO guide
Local SEO for Realtors: Dominating Your Local Market

Local SEO for Realtors involves boosting your local visibility on Google. When someone searches for “real estate agents near me” or “homes for sale in [your location],” your goal is to rank in the Top Position in local search results. Here’s how to grow on Google locally (maps).

  • Google My Business (GMB) Optimization: Your Google My Business (GMB) listing is the catalyst for local SEO. To maximize its potential, claim and verify your listing, add high-quality photos, encourage positive reviews, and provide detailed information about your real estate services. Post, manage, and update this profile weekly and ask everybody for reviews.
  • Local Keyword Optimization: Local keywords are vital for your listings to appear when people search for properties in your area. Naturally integrate local keywords into your website content, meta titles, and descriptions.
  • NAP Citations: Consistency is crucial. Maintain accurate and uniform business information (NAP – Name, Address, Phone Number) across all online directories and platforms.
  • Mobile Optimization: Ensure your website is mobile-friendly since many local searches occur on mobile devices, and Google prioritizes mobile-optimized sites in local search results.
  • Testimonials and Reviews: Encourage testimonials on your GMB, Yelp, Facebook, Zillow and more. Dominate with reviews as people will read these to help make a decision to hire a realtor.
  • Service Area Pages: If your real estate business serves multiple locations, create dedicated service area pages that include location-specific keywords and details.

Here is a quick Case Study of a Local Real Estate Client.

Company = McCann Commercial

Services = We created, managed and built their Google Listing & Website

Case Study = Grew from nothing to ranking FIRST in Philadelphia.

Momentum Digital built this GMB Profile, helped manage and grow it, built and managed their website, and didi all their SEO for 1 year. Now they rank 1st.

Real Estate Local SEO Results Example
SEO Analytics and Monitoring

Your SEO Success is an ongoing journey requiring constant updates and adaptation. Being able to measure the effectiveness of SEO Marketing for Realtors is paramount. 

This involves setting up Google Analytics to understand website performance, track key metrics like organic traffic and bounce rates, and define measurable KPIs aligned with business goals. You should also be using the GMB Performance Metrics dashboard to evaluate your growth for Local SEO & Google Maps.

By leveraging these tools, Real Estate companies can make informed decisions, refine their SEO strategy, and stay ahead in the ever-evolving digital landscape, ensuring continuous improvement and adaptation. 

Blog Conclusion

If you want to get more traffic, calls and customers from Google (and other search engines), then you MUST PRIORITIZE SEO, and Local SEO (GMB).

Momentum has worked with some big Real Estate companies across the country:

Do you need SEO Marketing for Realtors or your Brokerage?  Contact Momentum Digital today! Whether you need to refine your SEO strategy, optimize your website, or grow your GMB, we’re here to help. Our experienced team specializes in tailoring comprehensive SEO solutions for Real Estate companies.

Thanks for reading our industry blog about SEO Marketing for Realtors. We hope you found this information valid and informative for your overall marketing & SEO growth (if you’re a realtor, broker, agent, or team).

Please leave a like or comment. Also check out our other marketing blogs as well as my YouTube Channel — Mac Frederick Momentum Digital.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”