SEO Myths Debunked: 6 Myths Businesses Should Ignore

What is thin content? Well, I didnt know the exact term beforehand, but I know it has to do with minimalistic and weak content, not very robust for SEO or users.

What is Thin Content?

• Pages that provide little useful information and no value, not necessarily content with a low word count. This can be content that doesn’t really answer users’ intent or address the main topic.

So no, a longer word count doesn’t necessarily get you better rankings. Many SEO tools will have you believe it, but longer content isn’t automatically better. Although long-form content can target multiple search terms and be a “smarter” way to be seen, it’s not necessary nor valuable on its own.

Many web designers and creatives are told their home pages need more text or FAQ sections to rank. However, brand-focused homepages with concise messaging can rank just fine, especially with branded search terms.

Regardless, you should focus on Quality Content (regardless of length)

• Quality > Quantity
  • Google prioritizes usefulness, engagement, and relevance over word count.
  • Short content can rank well. If it effectively answers the search intent, brevity is not an issue.
  • Homepages don’t need bulk text. Branding and design can be more important than word count.

Personally, if I’m reading something, I prefer it to be concise and to the point. Google wants content that users actually click, engage with, and read. Content needs to provide value. More keywords don’t bring better rankings for your website. In reality, keyword stuffing can seriously harm your rankings on search engine result pages, now more than ever. 

In 2025, Google’s algorithms, including BERT and RankBrain, prioritize natural language and user intent over keyword frequency. These can analyze your content’s tone as well as style of writing and keyword placement. Businesses that ignore these changes can face penalties for their poor user experience.

Instead, try to focus on:

• Keeping keyword density below 3%
• Using variations and synonyms to make content more natural
• Prioritizing user experience
• Making content readable and engaging
• Search intent. Address what users really want to know

I mean, c’mon, this is just ridiculous. I built the success of all my companies on the back of Local SEO. However, my companies are local. Some national companies definitely want to focus less on Local Traffic, but it’s still important.

Did you know that 30% of all Google mobile searches are related to location? 

https://www.socialmediatoday.com/news/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i/549079/

You might think local SEO is just for physical businesses with storefronts, but that’s not the whole picture. While it’s true that brick-and-mortar businesses more directly benefit from local searches, you can still show up in your area’s local search with information about your online business.

For example, a web designer based in Austin, TX, can rank for searches like “Austin web design agency” and at least introduce themselves to the community. After all, who are we to pass up a chance to be discovered by potential customers?

The bottom line is: 

• Activate your Google My Business account already!
• Encourage positive reviews from happy local customers.
• Get listed on platforms like Yelp, Angi, Apple Maps, BBB, etc
• Manage your Google Business Profile proactively and weekly

Now this is kind of important, and easy, but not always necessary.

Alt texts’ main purpose is to describe images to visually impaired users. This should be a good reminder that alt texts are mainly for accessibility and not SEO. For purely decorative images, accessibility guidelines recommend leaving alt text blank (alt=””) rather than inserting unnecessary descriptions.

Image SEO helps with ranking certain pages for keywords and follows the ‘Google Rubric’, but if you forget to tag your images its not the end of the world.

This just isn’t true lol.

First things first, remember that indexing and ranking are separate processes and here, we focus on indexing. Search engines like Google do prioritize fresh content for time-sensitive topics (like breaking news or product launches). However, general blog posts can take days or weeks to be indexed. 

Of course, there are some things you can do to make this indexing happen faster, but you can only do so much.

With that, here are a few tips: 

• Submit new URLs to Google Search Console to request indexing.
• Use internal linking to guide crawlers to new content faster.
• Put real effort into technical SEO
  • noindex tags, canonical issues, and sitemaps affect indexing
• Publish consistently to appear more authoritative with search engines.

Domain Authority is a website authority ranking from 1-100. Closer to 100 the more authority and rankings a site will get. The SEO Myth Debunked is that just because your authority is high that all your content will rank higher. Well if your content sucks and Website SEO isnt done correctly, then it might not rank.

Moz’s Domain Authority (DA), Ahrefs’ Domain Rating (DR), or Semrush’s Authority Score (AS) don’t indicate anything about a website’s ranking potential. Moz first developed this metric and other SEO tools followed suit, but it doesn’t mean anything to search engines.

Agencies that “sell backlinks” promote these link-based metrics, but Google doesn’t use third-party metrics in its ranking algorithms. And that’s besides the fact that buying backlinks for ranking purposes violates Google’s guidelines.

That’s not to say that it’s not a real metric and that it doesn’t show your website’s health. So, if you wish to improve your DA, you should start with your overall SEO strategy.

Here are some ways you can improve your website’s DA:

• Check your website’s health first.
• Remove toxic backlinks.
• Earn high-quality backlinks.
• Create high-quality content with E-E-A-T in mind.
• Improve your technical SEO.
• Promote your content through social channels like Facebook ads.