May 18, 2024

5 SEO Strategies for Small Business Owners

Our Top 5 SEO Strategies for Small Business Owners (BLOG)

It doesn’t matter how small or new your business is, you can thrive within your industry if you have a smart Search Engine Optimization (SEO) plan. Let’s break down 5 SEO strategies for Small Business Owners in this blog.

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Things to Consider when Marketing A New Small Business

Before starting a small local business, you should do your homework and research. Thing about all the pros and cons of starting that business. Then think about the best ways to grow that business right away through digital marketing & SEO.

5 Key Marketing Considerations for a New Small Business

  1. Target Audience: Identify your target market and understand their needs, preferences, and pain points. Tailor your marketing efforts to resonate with this audience. Start with marketing industry research.
  2. Budget: Determine how much you can invest in marketing and allocate your budget wisely across different channels such as digital advertising, social media marketing, content creation, local outreach, and more
  3. Branding and Positioning: Develop a strong brand identity that sets your business apart from competitors. Consistently communicate your brand message across all marketing channels to build brand recognition and loyalty. This includes your graphic design, logo, colors, tagline, services and more.
  4. Marketing Channels: Choose the most effective marketing channels to reach your target audience. Consider a mix of online and offline strategies, including social media, search engine optimization (SEO), email marketing, networking events, and local advertising.
  5. Reporting and Analysis: Set clear goals for your marketing efforts and track key performance indicators (KPIs) to evaluate the success of your campaigns. Use analytics tools to measure results, identify areas for improvement, and optimize your marketing strategy over time.

SEO Is More Than Just Google

Is Google SEO, or is SEO Google? Neither. These SEO Strategies for Small Business Owners should be followed precisely.

Google receives 90% of online searches’ market share, but there’s more to optimizing your online business for success than your website alone. 

Prioritize Social Media: Optimize your social media profiles for relevant keywords and consistently create and share engaging content. Interact with your audience to improve search visibility, and soon you’ll be driving traffic back to your website.

Get Backlinks: Backlinks are essentially links from other websites pointing to yours. High-quality backlinks from reputable websites act as votes of confidence for your content, while low-quality ones can bring your content’s authority down. Guest blogging is one free way to acquire good backlinks. You can also hire a PR specialist, buy press, pay for backlinks and more.

Build Trust with Social Proof: Positive reviews and ratings on platforms like Google My Business and Facebook are your social proof of reliability. Monitor and respond to reviews (negative ones, too), and encourage your clients to leave reviews if they are happy. Also, list your business in relevant online directories and local listing platforms like Google My Business, Yelp, Bing Places, Yahoo Local, and Apple Maps.  

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Optimize for Local SEO

You now know the significance of establishing your authority in your business’s local areas and regions. Let’s start going through the best 6 local SEO for small business practices for beginners.

  • Specify Your Address & Location
    • Start by making your business address available on your website.
    • Help search engines connect you with potential customers searching for what you offer nearby by adding address and local information.
    • Make sure your NAP is added on your GMB Profile.
  • Set Up Your Google My Business Profile
    • Google My Business (GMB) is your ticket to local SEO success. Your GMB account will help potential customers find your contact info, browse photos, leave reviews, or check your previous reviews. It’s technically the online version of word-of-mouth.
  • Mobile First Optimizations
    • Optimize your website for people using smartphones.
    • Nearly 65% of searches are from mobile devices and 80% of local mobile searches result in a purchase at a physical store.
  • Local SEO Citations
    • Create online listings across directories like Yelp, YellowPages, BBB, Chamber of Commerce, Apple Maps, Foursquare, and other local sites.
    • Make sure your business name, address, and phone number (NAP) are exactly the same across all platforms to show Google you’re consistency.
  • On-Site Location-Specific SEO
    • Make sure that the specific location you’re targeting is mentioned in your content. Create location-based pages and content plans to highlight your local expertise. 
    • Add Local Schema to your contact page.
  • Local SEO Audit
    • Your website needs an audit every once in a while. After all, how can you know your efforts haven’t been in vain if there’s nothing to compare your achievement with?
    • Different audits should involve:
      • Google My Business profile optimization problems
      • On-page optimization issues
      • Citation inconsistencies
      • Link-building improvements
Make Sure Your Website Structure is SEO-Friendly

Your website structure is a collection of everything from how it looks, how it’s organized, and how the pages are linked.

If your website is hard to navigate for users or search engines, they won’t be staying. According to design stats released by Good Firm just before 2024 began:

  • 61.5% of people won’t stay on a web page with an outdated design
  • 73% of people will leave your website if it’s non-responsive
  • 34.6% of surveyees said they will leave a web page if the content is not well organized

According to the same statistics report, some of the common web design mistakes you could be making in your web design are:

  • Crowded web design features
  • No call to action
  • Hidden or elusive navigation menu 
  • Bad typography 
  • Poor use of empty space

Beyond web design, it’s also important to create an organized and structured content flow and linking strategy. You can analyze successful competitors in your industry to see how they have done or consult with an SEO expert to make sure you’re doing it right.

what is ux? digital momentum seo business blog
Publish Quality Content with Targeted Keywords

In 2024, Google ranks high-quality content that delivers value to users.

Here are two of Google’s most recent policy updates about this matter.

  • March 2024 Core Update: Google recently refined its ranking systems to identify and demote unhelpful, unoriginal content. So you better be ready to improve your user experience and update your website content regularly. 
  • Reduced Visibility for Spammy or Low-Quality Content: According to Google, there will be a 45% reduction in low-quality content appearing in search result pages (or SERPs) after this core update.

So, how do you create high-quality content that users read and Google loves?

  • Focus on user intent and give readers the answer they’re looking for right away.
  • Target more strategic keywords and implement them into your text naturally. 
  • Offer additional value to users by using infographics, videos, and such.
  • Be more authentic and organic in your writing. See to it that your tone of voice and branding match your other content.
  • Make it easy to read, and easy to share. Bullet points and summary boxes help.
Use Google Analytics & Search Console Insights

Website analytics give you everything you need to know if you plan on doing your SEO right. 

Track key metrics like:

  • Traffic sources
  • Keyword rankings
  • User behavior (time spent on a page, bounce rate, etc.)
  • Technical errors (broken links, uncrawlable pages, etc.),

You can understand how your audience interacts with your site and how well it performs in SERPs. Find areas for improvement and refine your SEO strategy for better results based on your regular findings.

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Focus on Local SEO

There’s a good chance your small business is targeting a specific region (or regions) to reach its local audience. That increases your chances of being found by the right people (your buyers).

We’ve covered the basics of Local SEO practices for small businesses in our last blog post, but here’s a short recap of the most important practices for local rankings.

  1. Mention location-specific keywords throughout your text,
  2. Create location-specific landing pages or pillar/cluster pages for different areas,
  3. Share local updates related to your industry, for example, events or news,
  4. Use local images and alt tags to show search engines that you’re a true local expert.
how to improve seo in 2023

These SEO Strategies for Small Business Owners are crucial to your success and growth. So make sure to focus on these core tactics.

  • Share valuable, high-quality content that users actually read.
  • Structure your website for optimal user experience and search crawlability.
  • Expand your reach to other platforms and social listings.
  • Build trust and local authority. 

Be consistent in your efforts and you will sow what you have reaped sooner than you might think. 

If you want to improve your small business’s SEO plan, contact Momentum. Our team will help audit your website, research relevant keywords, create a content calendar, claim your Google My Business listing, and more. 

Thanks for reading our industry blog about SEO Strategies for Small Business founders and marketers. We hope you found this information valid and informative for your overall marketing & SEO growth (if you’re a business owner or marketer).

Please leave a like or comment. Also, check out our other marketing blogs and YouTube Channel — Mac Frederick Momentum Digital.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”