August 27, 2018

Six Small Business Website Essentials

Small Business Website Essentials for Marketing

Welcome back to another Momentum Marketing Blog where we are going to cover various small business website essentials. Business websites are vital to growing a platform that develops a company’s brand. First impressions count and positioning yourself with a strong business profile lets potential customers know that you’re serious about your work.

It’s extremely important for e-commerce companies to have a professional-looking website because window shopping is mostly done online. Clients don’t have to walk down a city street anymore in order to shop from small businesses, so it’s valuable to make a website so that you aren’t losing business.

Clients expect a professional website mostly for trust purposes. Whether the internet is important to you or not, people want to see reliable, clean websites to ensure that they are choosing the right business.  

The Web is full of horrendous sites that are unclear, poorly designed, and counter-effective to growing a business… don’t be one of them.  So many resources such as WordPress, Wix, and Squarespace can make something that, at first, seems complex to something simple. It is worth investing time, money, and effort to learn simple skills to grow to your company’s full potential.

1. Clear Message

Make it easy for new clients to be able to see what your company does – no one should have to dig around to understand the basis of a company. Websites are the perfect spot to grow heaps of new clients, so you want to be sure you are getting the attention of as many people as possible while still making it clear what your business is offering.

Make sure your client is putting in minimum effort digging around trying to figure out what your website is for. Make it clear what you have to offer. Put your information and mission on your homepage to make sure your company is understood.

2. A Simple Domain

Making your domain simple and to the point will make it easier for potential or returning clients to remember and easily access. The chances are high that your client won’t be able to pass along your company’s information if the domain is too hard to remember.

It is ideal to get a .com or .org domain name for branding purposes. It is also essential when creating a domain to avoid dashes or number to increase your SEO.  

Keep in mind that you should be making your website as easy as possible to access, so take time considering the simplest or easiest domain name for your company.

3. Make Your Website More Personable

Try to stray away from normal boring websites and make parts of your website personable, add casual phrasing or lingo to your website. You can also make your website more personable by adding quality and up-to-date content.

A not-so-standard contact page can make a client stay on the page for a longer period of time because it’s more entertaining to look at. Using testimonials on websites is the perfect tactic to make a website trustworthy and likable. Mentioning clients in blogs, with permission, to show how your company has affected them, gives the page more credibility and personality.

Looking at solid colored pages with barely any information can get boring and may come off sketchy or outdated so, it’s important to add or communicate you want to add your own personal touches to bring your website to life. Humanizing your brand is major in today’s marketing world.

4. Know the Ins and Outs of SEO

SEO (Search Engine Optimization) is a way to optimize your website, so when it is searched online it comes up in a higher ranking. It is important to understand the significance of SEO.

Your website may as well be pointless if no one can find your page. Being active on all social medias and researching ways to increase SEO is vital to creating an effective page. Make your website as accessible as you can through all search engines.  

5. Make your Website Mobile Friendly

People are constantly using their phones to access websites. More people are on the go and need to research things on the fly. By making your website mobile-friendly, it will increase traffic.

You can also put the link to your website in the bio of your social media accounts so that all of your followers can also access your page with the click of a button.

Tablet and mobile internet web searching has surpassed Desktop search, so if you make your website mobile and tablet friendly, there is almost an 100% guarantee you will see an increase in traffic and engagement on your website.

6. Keep your Website Updated

As things change in the world, so should your website. Graphics should stay updated and trendy just as things go in and out of style.

Small Businesses already have a disadvantage with big corporations taking up people’s attention, so taking the time every once and a while to make your page look clean and up to date can make all the difference.

Fresh and unique information and new page layouts will encourage people to keep revisiting your page. Even optimizing your page’s speed or compressing your image sizes can increase website traffic. Getting clients to engage and scroll through your page can be done through small updates on a website.

It’s not easy being a small business in a big business world. Grow your business to be the best it can be by creating a good website using the suggested tools. The payoff of having the essentials of a website outweighs the amount of effort, time, and money that goes into it. Small businesses need websites to grow their brand and they should provide something of value to potential customers. With so many services and websites at all different price ranges, there are so many options to take and no excuses not to get it done!

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”