June 27, 2024

How to Use Social Media to Grow Your Small Business SEO

Today you will learn How to Use Social Media to Grow Your Small Business SEO

Time to level up your marketing by starting with understanding Keyword Research for Small Business SEO. It all starts with mastering how to find the best keywords to rank for, a step many small businesses overlook. So, let’s review some best practices to help you outrank the competition.

social media for SEO

How to Use Social Media to Boost Your Small Business SEO

Small business owners or not, everyone can (and should) find a good use for social media in their SEO plan. What better reasons do you need than:

The world is consistently moving into a digital landscape with business and daily operations. It is imperative to evolve with the change of time in order to advance along with other businesses.

While your efforts across social media channels don’t directly translate to better rankings on Google, they’re amazing free tools that definitely give you an advantage over your competitors. Here, we break down how social media affects your small business SEO and how to use it best.

Social Media & SEO’s Relationship

More than 60,000 social media posts are being shared on the internet every second. Do search engines like Google and Bing crawl and analyze all of them to factor them in while ranking different websites? 

Probably not. 

This is why social media signals might not directly influence your website’s ranking for general keywords. 

They do, however, make a huge difference when it comes to brand recognition, business authority, and organic branded searches. (What are branded searches, you ask? Any query that mentions your brand, company name, or business is a branded query.)

With that, here are all the ways your social media can influence your SEO efforts.

Local SEO

Perhaps, the most influential social media can be is when it comes to your local visibility. 

Positive (and even negative) reviews on platforms like Facebook and Google My Business can directly influence your local rankings. Yes, you read that right. Your reviews will always pop up when someone’s searching for your industry or specific business, so you better make them count.

Not only do these reviews act as reliable social signals for your audience and customers, but they also improve your credibility with search engines like Google. Plus, including your correct and detailed contact info and address on your social media profiles can help you appear more frequently in local queries.

Social Media Profile Appearance in SERPs and How to Get Indexed Faster

If you’ve been doing your local SEO homework, then your Google My Business and other listings should rank higher than your social media profiles on SERPs. That said, social media profiles like LinkedIn, Facebook, and Instagram can easily rank high on Google as well (if you optimize them well) to:

  • Increase your organic traffic and click-through rate (CTR)
  • Boost awareness about your brand
  • Improve your online presence

Google regularly checks on all websites to detect new changes and updates. That said, there are millions of updates happening on the internet every day, and Google can only do so much. Normally, you’d have to submit a manual request for your new pages and updates to be indexed.

But there’s an exception. When sharing regular high-quality and useful content on social media, you’re sending several signals to search engines. One of these signals reads: I’m valuable! Notice me!

In other words, Google takes notice of social content that’s doing well on the internet (gets a lot of engagement, social shares, and traffic) and decides to check you out ahead of schedule. You can think of a popular, interactive social media account as a catalyst for getting your website content noticed faster by search engines.

Brand Authority and Branded Queries

Your small business’s social media accounts might be the best place to establish your audience and industry authority online. 

“Might” is the keyword here, because not all small businesses can build authority through their social accounts (e.g., businesses in law and medicine). But those businesses who can show search engines that they’re:

  • Well-known 
  • Relevant
  • Engaging

Through social channels, must take action to do so sooner than later.

Similar to blog posts, social posts that share valuable content and perform well position your brand as a thought leader and a reliable source.

Now you know that social media can be a fantastic tool for building brand awareness.

This increased brand awareness can translate into a higher search volume for branded terms. Search engines see this rise in branded searches as a sign of user interest and brand relevance, potentially giving your website a slight SEO boost.

How to Use Social Media to Boost SEO?

Now that you know social media isn’t just a tool to connect with your audience, but a SEO tool too, it’s time to learn about how you can use it best.

Optimize Social Media Accounts For Search Engines Too

SEO isn’t reserved for your website only. Optimizing your social media accounts for search engines makes it easier for them to crawl and suggest your content to your potential audience. Some of the small but important steps you can take in optimizing your social accounts include the following.

  • Use relevant keywords throughout your bios and “About Us” sections.
  • Encourage happy customers to leave reviews.
  • Include links to your website content to improve user experience and backlinks.

Social Landing Pages For SEO

Social landing pages or the famous “link in bio” are tools designed to give direct access to content you reference in your social media posts. This short and sweet route to your website has the potential to boost targeted traffic and although it doesn’t directly boost your rankings, it definitely sends the right signals to search engines like Google.

Consistency is Key

The more you show up and engage with your audience, the more likely they are to talk about you online. This buzz, in turn, sends positive signals to search engines screaming “VALUABLE” or at the very least, “INTERESTING.”

So, be a social media regular by posting consistently, sharing valuable content, and responding to comments and messages as fast and frequently as you can!

Long gone are the days when social media was simply about posting as much as you can and hoping for the best. Be strategic and mindful in your SEO efforts involving social media and lastly, don’t underestimate the power of a well-optimized social media profile and consistent engagement!

Momentum’s team of SEO experts excels at making small businesses like yours thrive online. Schedule a free consultation today to discuss your goals and see how we can help you use social media to boost your SEO efforts!

Keyword research for Small Business SEO is a challenging but necessary practice for businesses of any size, really. It’s a journey filled with trials and errors, so you must be patient, consistent, and committed to continuous improvement. 

Thanks for learning more about Keyword Research for Small Business SEO. Follow these rules, trends and technology when creating written content, blog posts, metadata, and more!

Please leave a like or comment. Also, check out our other marketing blogs and YouTube Channel.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”