The purpose of running a Search Engine Optimization (SEO) campaign is to enhance your ranking on search engines’ results pages (SERPs). Every brand and business wants to be on the first page of the SERPs using SEO practices. But SEO doesn’t stop there and neither should you.

In fact, stopping an SEO campaign can potentially damage your website’s credibility and ranking. How? That’s what we’ll explore here in this article. Read on to learn why SEO is important and what happens when you stop SEO.

Losing Traffic and Decrease in Rankings 

Stopping an SEO Campaign in short term will translate into losing your top-ranking place. Of course, you won’t experience an immediate drop, but over time will certainly see the impact of stopping your SEO efforts in downward traffic spikes and a decrease in rankings. This is a proven fact that no search engine appreciates websites that lack ongoing SEO.

It goes without saying that a decrease in ranking will lead to a decrease in your search traffic, online exposure, lead conversion, and so forth. Plus, even ranking one or two spots lower than your previous ranking means a much more significant drop-off in click-throughs and conversions. So, basically, you will lose everything you worked for and achieved!

Technical Issues

The advantages of SEO are not limited to improving your ranking on search engines’ result pages. Running an SEO campaign will also help you manage and monitor your online visitors’ activities and behavior and control potential technical issues on your website. Without SEO, it’s quite difficult to identify these technical problems and prepare a timely response.

Moreover, when you trust an SEO agency to monitor your website and watch out for technical problems, you can rest assured that your users will have a smooth and satisfying online experience. But stopping an SEO Campaign can lead to a growing number of little problems and eventually lower your website’s functionality.

Notice that SEO is your only guarantee to ensure mobile responsiveness, navigability, page speed, and user experience. These are all essential aspects of your website’s usability and functionality and will directly impact your website ranking. So, missing out on opportunities to upgrade and develop these aspects means losing your momentum to get online exposure.

Falling Behind Competitors

Another purpose of running an SEO campaign is to outperform competitors and establish yourself as the leading brand and business in a niche market. Stopping an SEO campaign allow competitors to take over your place in no time and push you down the search engine result pages, especially when competitors do not agree with you on taking breaks!

It is more likely that your competitors will make even more investments in conducting SEO optimization and suddenly you will face a gap that is not so easy to fill. Then, the difference between your website and your competitors’ website won’t only be about one spot lower or higher on SERPs.

It’s about a well-rounded, SEO-optimized website that will attract the lion’s share of traffic and will consistently outshine yours. Remember that once a competitor takes over, it’s very difficult to come back and recover. Even if you restart your SEO campaign, you will have to spend a lot more time and money to catch up.

Failing To Adjust to Updates

Many tech experts estimate that Google updates its search and indexing algorithms around 500 to 600 times each year -approximately twice a day! Now, most of these updates may not directly impact SEO practices or your website’s ranking, but some updates are crucial and you will need continuous adjustments to maintain your ranking.

Stopping an SEO campaign means you miss your chance to align your website design and development features according to the recent updates. After a while, you will have no choice left but to surrender your ranking to thousands of tiny updates or one major update that will put your website out of commission. 

Keep in mind that while this extraordinary number of updates may only be limited to Google, other search engines regularly update their algorithms as well. In short, pausing your SEO efforts will not only lowers your chances of gaining credibility from Google but damages your ranking in every other important search engine.

Thus far, we’ve established that stopping SEO is not a good idea. But you may still be wondering whether there are any other options to enhance your website functionality and gain more visibility. The answer is a big YES!

Digital marketing is becoming more and more extensive and complicated. Every day there’s a new marketing service, advertising channel, or content strategy. And SEO is certainly not neglected in this process. There are many professional SEO services that can help your brand stand out among competitors. Here are some of the most notable examples:

Technical SEO

Technical SEO ensures that your website is functioning correctly. There are many facets to technical SEO, but here are two of the primary ones:

First, you don’t want to keep your visitors waiting! Speed is essential to a good browsing experience. Not surprisingly, Google also considers loading speed an advantage. Faster websites will always appear at the top of search lists.

It’s also critical to consider mobile-friendliness. There are more than 7.2 billion mobile users today who don’t interact with a website in the same way as desktop users. Google started mobile-first indexing back in September 2020. It means all things being equal, mobile-friendly websites will perform better than others in search results.

On-Page SEO

On-Page SEO refers to improving the quality and quantity of web pages. Here, every word matters: titles, headings, subheadings, integrated keywords, and even appealing and relevant images. 

There’s also a deeper level of On-page optimization called “Semantic SEO“, which goes beyond keywords and involves a contextual understanding of a web page’s content. For the same reasons, high-quality, original content is considered to be one of the most valuable resources for all businesses.

Off-Page SEO

Off-page optimizations don’t happen on your website. Big surprise! Off-Page SEO includes practices for improving performance and increasing the authority and credibility of a website. The reputation, quantity, and quality of backlinks to your site are among the factors that impact your online credibility.

Most of the time, off-Page SEO is link-related. However, other factors such as social media marketing and influencer marketing also play an important role in ranking a page well. But no matter what kind of techniques you choose, link-related or not, off-page optimization will skyrocket the popularity and trustworthiness of your website.

SEO is an unparalleled tool to improve search ranking and help your business grow. When you have enough online exposure and a well-crafted, SEO-optimized website, you can reach every one of your business objectives and establish a workflow that maintains your edge over the competitors.

Keep in mind that reversing the momentum and catching up to a highly competitive market is nearly impossible. So, make sure to always include a reasonable budget for your SEO campaign and keep your brand on top of the game. And if you need help getting all this hard work done, you can count on us. Just remember, you probably shouldn’t consider completely stopping an SEO campaign.

Contact us today and let our experts help you run an exceptional SEO campaign.

It’s best to work with a professional team that has experience with SEO. Through search engine optimization, Momentum Digital can maximize your company’s search results and credibility. Contact us to increase your sales and online presence with our customized SEO plans.

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