content strategy

November 20, 2025

Content Marketing Ideas for Hospice Companies

Learn How to Educate Families about Hospice Options

Hospice content marketing ideas

Families looking for hospice care are facing the decision during a critical phase of life. They want reassurance in the guidance they come across. Hospice providers who approach content marketing with empathy and education can build trust while promoting their services.

The following blog covers content marketing ideas for a Hospice and how to educate families on their options while feeling supported.

Learn strategies hospice agencies are using to describe services clearly, ease family anxiety, and highlight the value of essential care.

Building Hospice Content Marketing Ideas

For many families, hospice care is unfamiliar until they need it.

Questions arise right away: What does hospice cover? How does it differ from palliative care? Who pays for it? A content strategy anticipates these questions and provides answers in a graceful manner.

Content is the basis of solving a family’s uncertainty through your agency’s expertise. By sharing information that’s accessible and contains medical jargon that is simplified, you make yourself a trusted service provider in hospice.

Hospice marketing content ideas

Educational Resources For Hospice Teams

Families learn in different ways. There are those who want solutions quickly, and others who want to learn in-depth before making any decisions. Mixing up your content format can help connect to a wider audience. Below are a few content marketing ideas to help families understand your Hospice services.

  • Blog Posts and Articles: Written guides that address concerns such as eligibility, costs, or the emotional benefits of hospice.
  • Short Videos: Explainer clips with nurses, social workers, or chaplains outlining what to expect.
  • Infographics: Simple visuals showing the hospice journey, from admission to ongoing support.
  • Downloadable Guides: Step-by-step PDFs for families to revisit as they consider options.
  • Webinars or Q&A Sessions: Interactive events of families to ask questions live.

The format isn’t necessarily an issue if done incorrectly. What counts is the message and it’s frequency, meaning creating material that lets families know that help is on the way.

Content Ideas That Resonate With Families

Hospice agencies can produce a stream of content by focusing on hospice awareness. Here are themes that tend to connect:

  • Explaining the Difference Between Hospice and Palliative Care: Break down the distinctions so families know when nuance applies.
  • Myths vs. Facts About Hospice: Clear up common misconceptions, such as “choosing hospice means giving up.”
  • What to Expect in the First Week of Hospice: Offer a day-by-day look to reduce uncertainty.
  • How Hospice Supports the Whole Family: Highlight services for caregivers, children, and loved ones.
  • Financial Guidance: Openly disclose how Medicare, Medicaid, and insurance plans cover hospice care.
  • Stories From Families: With permission, share testimonials or case studies that show hospice care taking effect.

Each topic needs to propose value without pressuring families. The goal is to help them understand your services.

Hospice content marketing 2
Using Digital Channels to Share Educational Content

Creating great content won’t help if you can’t reach an audience. These digital channels extend your reach and make sure your material shows where people are searching:

  • Website Blog: Families can browse blogs on your website, or get directed to you website from searching on Google.
  • Email Newsletters: Share updates with subscribers, such as seasonal caregiving tips or reminders about support groups.
  • Social Media Marketing: Post short clips, quotes from staff, or links to your longer resources. Platforms like Facebook are particularly effective for family-centered healthcare.
  • Local SEO: Optimize your content so that when families in your community search “hospice near me,” your educational material appears.

The distribution strategy is just as important as the content itself. A family in crisis shouldn’t have to dig or scroll far to find answers.

hospice social media marketing

Common Mistakes in Hospice Content Marketing

Avoid these mistakes with Hospice Marketing:

  • Overly Clinical Language: Families want plain, simple language; not a lot of technical terms.
  • Generic Material: Recycled posts that don’t reflect your agency’s unique approach come across as impersonal.
  • Neglecting Emotional Support: Content should balance factual details with emotional understanding.
  • Inconsistent Posting: Make sure potential clients see that you are active.

Avoiding these mistakes certifies your content marketing with the same level of sincerity your in-person services carry.

Calculating the Impact of Your Content

Healthcare content needs evaluation. Tracking performance allows you to see what is clicking with families.

  • Page Views and Time on Page: Show which blog topics families read thoroughly.
  • Video Engagement: Indicates whether families are watching clips to the end.
  • Search Queries: Reveal what questions lead people to your site.
  • Contact Form Submissions: The clearest sign your content encourages action.
Hospice digital marketing

Consider Hiring a Digital Marketing Agency

When you take out the time to market your hospice, and use platforms to push real stories, you offer a sense of tranquility while pitching your services.

Informing families helps them feel seen and understood. Through practical tips, insights, and real-life experiences, your hospice can turn a stressful period into one of meaningful connection. Ultimately, thoughtful content marketing establishes your organization as a source of wisdom.

Need help with Hospice Content Marketing? Contact us today!

Our expert team knows how to tailor strategies that get your business noticed by the people who matter most, right in your own backyard.

If you’re in the Philadelphia area, then look no further. Give us a call.

(215) 876-2954

Check out our other marketing blogs and YouTube Channel to learn even more!

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January 23, 2024

10 Things Every Business Website Needs in 2023

Grow Sales & Lead Generation with 10 Things Every Business Website Needs

10 things every business website needs

10 Things Every Business Website Needs

Search anywhere online and you will find awful web design is all over the internet. And we’re not just talking visuals. There are many other elements besides how your website looks that go into making it customer-friendly – not to mention something that inspires them to actually do business with you. User Experience (or UX) and other factors are paramount to achieve sales and retain customers. So, let’s dive into 10 Things Every Business Website Needs to effectively help you grow in 2023 and beyond.

10 things every business website needs in 2023 momentum digital marketing blog banner 1

1. Choose a Simple & Easy to Search Domain Name or Address

Don’t complicate things. Your domain name is like your brand, so make it easy for users to type or search online. I recommend using a .com domain name, as users are conditioned to type that extension. Avoid dashes and numbers, as they can cause confusion for customers.  Make it easy for users to find your website by not only including relevant names, but also avoiding confusing terms or hard-to-spell words.

There are plenty of domain hosting providers available, and some are very popular. Make sure you pick the right domain and renew hosting at least yearly. Another option is to have the domain hosting service packaged together with an SaaS platform like Shopify, Wix, or Squarespace. Make the process of hosting & renewing easier by packaging together the domain hosting and web design on the same platform.

easy simple domain name web address 10 things every business website needs in 2023 momentum digital marketing
2. Essential for SEO: Optimized Core Pages & Branded Content

Visitors to your website shouldn’t have to try and figure out what you do. State your name and give a concise summary of your products or services right on the homepage. Make it crystal clear. This will grab the visitor’s attention within seconds and encourage them to stay on your website longer. Each of these pages should be optimized for search engines, meaning not only optimizing metadata, but also maximizing keyword use and images, so not only its help with SEO, it improves UX (User Experience).

Here is a list of Core Pages among the Things Every Business Website Needs

  • Home
    • Keep a Well-Organized Welcome Page with easy to find business information, details, images, featured products or services.
    • Make sure main menu is visible and simple for user to navigate.
    • Include clear Call to Actions on header and other sections.
    • Have a clear brand story and what it sells
    • Have a Service List or Product Collection on The Homepage.
    • Include social icons that include social linked (read more below).
    • Add Customer Reviews & Testimonials to gain instant trust.
    • Have a footer with logo, contact info, quicklins to core pages & seach.
  • Services and Products
    • Make it Easy for User to Find What You Sell.
    • Include Individual Pages for Each and Every Service & Products Offered by Your Business for Improved UX & SEO.
    • Have Professional Product Photos and Original Images on all Content Pages.
  • Service Area or Store Location(s) Pages
    • Always include a page where user can easily find either your single rock & mortar store, your multiple locations, a local shop or service are. If you have many location, a plugin may be necessary, but most web design platforms offer Google Map integrations for easy navigation.
    • If you have a list of multiple service areas or business locations, we recommend adding service area pages with SEO so you can rank locally for the products and services your business provides.
  • About Us Page
    • This is pretty simple and straightforward. Create a pges with text information where you share with old and new users alike your business’ story, mission, vision, brand details with precise tone and/or personality.
    • Make sure to include images and information about founders whenever possible. Showing original content photography here is key in allowing new user to get acquainted with your business and brand.
  • Contact Page
    • Make sure your contact information is prominently displayed, preferably at the top left or top right corner of the homepage. Include contact details on every page, such as in the footer or sidebar.
    • Offer multiple ways for visitors to contact you, including phone, email, and address.
    • Have a contact form.
3. Easy-to-Navigate Site Map, Main Menu & Footer

Ensure your navigation is well-organized and easy to find. Use dropdown menus so visitors can see the content under each heading from any page. Make it effortlessly easy for visitors to find what they’re looking for. Keep pages on the main menu easy to find, and add subcategories or drop downs to further expand navigation from the main menu without having a lot of elements. The limit number of elements on the main menu should be kept at a maximum of 6. 

Make sure the main site menu is compatible with mobile devices. Mostly, the menu should be expandable on mobile, so that websites on small screens do not overwhelm visitors.

Additionally, having a footer menu is important to easily navigate your site and improve UX. Keep the following elements on the footer for better web design and navigation:

  • Logo
  • Business Name
  • Address
  • Phone Number with Link to Call
  • Email with Link to Address
  • Quicklinks Including Main Core Pages
  • Small Contact Form
simple main menu
4. A Newsletter Subscription Pop Up Is Among The Things Every Business Website Needs

Don’t lose potential customers because they can’t complete a form, purchase a product, or book a service. Instead, take advantage of their visit by having a pop-up plugin so new users can provide you simply with their email address to stay updated on sales and updates. 

Having an email sign-up pop-up also can help you create customized audiences for Facebook Ads & Google Ads. Just export the email list and upload it to advertising platforms! Customized audiences are one of the best tools when either re-marketing or using lookalike audiences to grow sales online.

pop up window email newsletter

5. Include Customer Testimonials and/or Reviews

Honest testimonials from others make your products or services more tangible and trustworthy to potential customers. They help build trust and allow shoppers to confirm whether your offerings meet their needs. People love hearing stories from real people, so let others do the talking for you. Most web design platforms include Google Business Profile integrations so that you can show off those well-earned 5-star reviews on your business website as a carousel.

include reviews & testimonials

6. Clear And Repeated Call To Actions

Tell your online visitors exactly what you want them to do, whether it’s calling for a free quote, signing up for online coupons, online booking, or adding products to their cart. Make your call to action clear and use special buttons or highlighted text to draw attention to it. Repeat this on every page and multiple sections whenever possible. This is a list of simple Call To Action samples to use when looking for the things every business website needs:

  • Shop
  • View Products
  • Explore Services
  • Book Service
  • Book Online
  • Call Now
  • Get Free Quote
  • Learn More

7. Apply SEO Basics to All Pages & Metadata

Make sure your website is accessible to search engines, including mapping your pages so bots can crawl them. You can learn to create a sitemap here. Then submit your sitemap to Google Search Console and other search engines. Mapping is an important part of SEO.

Optimize Metadata on all pages so that search engines rank your content and it is displayed correctly on search results. This includes using the right keywords, including links, naming page titles and URLs correctly, have headline tags (H tags), include short page description, and incorporating images and videos with alt text.

Learn the basics of search engine optimization (SEO) to improve your website’s visibility and how to Map Websites here. SEO is one of the top things every business website needs. Contact our experienced SEO experts here.

8. Add Fresh, Quality Blog Content

Your website is often the first impression customers have of your business, so give them what they’re looking for. Make sure your content is original, well-written, and valuable. Regularly update your content through a blog or by connecting your social media feeds to keep it fresh and interesting. Good blog content is amog the things every business website needs to improve UX & SEO.

9. Updated & Secure SSL Certificate

Ensure your user’s online information is secure. This improves customer trust and improves chances of conversion. Choose a reliable hosting company or SaaS Provider to keep your content safe from hackers and payment information encrypted. Regularly update your content management system to stay one step ahead of potential threats. Learn more about SSL certificates and how to get them here.

10. Always Keep Good UX Design & Style

Online visitors tend to scan through web pages before deciding if they’re worth reading fully. The longer a visit stays on your website, better the chances of that user completing a conversion event. For longer page view times, improved web design & better UX, your business website should include:

  • Dynamic Elements & Animations, 
  • Have an Updated & Modern Template
  • Clear Call To Action and Buttons
  • Include Embedded Videos 
  • Make Shopping Simple
  • Keep Payment Proces Safe
  • Have Social Links
  • Update Content & Images Seasonally
  • Offer Sales, Promos, News or Current Events
  • Include Original Lifestyle Photo Content

Improve User Experience and therefore sales & leads by designing a website easy to navigate. Organize your content on a concise main menu and optimize your content for scanning by using headings, bullet points, and concise paragraphs. Grab their attention and make it easy for them to skim through your content. UX is most definitely a priority between the things every business website needs.

Conclusion: Why Apply Things Every Business Website Needs?

By incorporating these essential elements into your business website, you’ll create a customer-friendly online presence that not only attracts visitors but also encourages them to engage and do business with you. If you want to grow sales, increase leads & conversion learn more about the things every business website needs by following this simple 10-step guide.

Call or contact us if you want Momentum to Design and optimize Your Business Website to increase sales or generate leads.

By Mac
July 27, 2023

A Simple Guide to Ethical Content Writing Using AI

Simple Guide to Ethical Content Writing Using AI --- Get the most our of ChatGPT and other AI Generators with this article!

Ethical Content Writing Using AI

A Simple Guide to Ethical Content Writing Using AI

OpenAI launched its newest product on a lineup of Artificial Intelligence bots in November 2022: Chat GPT. Because of the human-like interaction of Chat GPT, and its multi-professional use across industries and platforms, it is important to learn how to use the tool ethically. Accurate and humane use of new tools like Chat GPT requires a Simple Guide to Ethical Content Writing Using AI in order to keep proving these tools are beneficial. 

Chat GPT was launched to provide accessible & advanced tools for all users, Chat GPT was trained by OpenAI. to provide human-like answers to prompts from users, ranging from simple questions to creating essays, charts, tables, and even content, including scripts, captions, blogs and much more. 

This has made the tool widely popular, with over 1 million users within the first five days after the tool was launched last year. “Its rapid adoption since then by some 100 million users in just its first two months is already changing how the internet will look and feel to users.”- Business Insider

how to log in or sign up for chatgpt

What Data Feeds Artificial Intelligence Generators like Chat GPT

When prompted, this is the response provided by Chat GPT when asked about it’s sources:

“As an AI language model, my responses are generated based on a mixture of licensed data, data created by human trainers, and publicly available data. I have not been directly trained on specific publishers or have access to proprietary publishers. 

Therefore, I am unable to access subscription sites, the content behind paywalls, or any other type of proprietary information pertaining to third-party companies. I should note that while I strive to provide accurate and up-to-date information, my responses may not always reflect the most current news events or developments. News is constantly evolving, and new information can emerge that may change the context or understanding of a given topic.”

This is why it’s so important to request sources from Chat GPT and other generators, otherwise, the risk of copying original content or plagiarism is very high.

asking chatgpt where it get info
Why Use a Simple Guide to Ethical Content Writing Using AI

AI bots, including ChatGPT and other generators, use huge amounts of Internet data and sources for knowledge-based references. The internet provides for a vast source of information, ranging from programing language to specific writing tones inspired by real writers and current content. 

Thanks to the immense data available online today, Artificial Intelligence has a wealth of knowledge, but the conversational outputs which it uses to provide answers to uses make it a useful tool for almost everyone. A.i. has proven its worth when it comes to facilitating data and content to a wide range of industries, specially technology, and art.

However, the ease with which generators like Chat GPT repeat and provide users with answers inspired by previous data & content created by other users has put the new technology in the crosshairs of a lot of lawsuits. 

Many professional individuals like artists, creators, and other professionals feel that the platform promotes a form of “permitted” plagiarism. There is a palpable worry that AI generators will prove detrimental to a number of industries, and even humanity in some extreme cases.

The Risks for AI Generators: Plagiarism, Lawsuits from Artists, Creators, and Celebrities

While celebrities like Sarah Silverman, Sarah Andersen, Kelly McKernan, and Karla Ortiz sue OpenAI and other platforms for copying their artwork, it doesn’t help that Chat GPT and other A.i. can produce full works of art, and provide answers & jokes during conversations using these artists as “inspiration.”

Artists and creators are not the only ones with beef against AI generators, educational institutions and professors have been at the center of the debate, constantly battling students’ efforts to fool the educational systems by using AI to write papers and process information for them. This issue arises from the reality that students today use AI generators for most of their assignments and therefore lose a huge chunk of learning required for a successful career. 

Professors and educational institutions have tried to mitigate the use of Artificial Intelligence with software that helps catch generated written content, but the tools have failed to accurately identify all AI generated papers. The software can also backfire and identify as AI an original piece of work submitted by a student. This opens institutions to the risk of lawsuits from those wrongly accused.    

These bots are designed to evolve, using machine learning, to recognize patterns, verify tone, and identify objects by using data fed in multiple formats including text, number, image, and video formats, to predict learning patterns.

We know now internet data is not always true or trustworthy. It is seldom original, either. For this reason, when using the internet to research a topic, humans usually verify data with other sources. 

Citing original sources and reviewing AI generated responses allows for original content interpreted in our voice.

A.i. generators can learn faster than the human mind, but their resources for capturing truth and human behavior are limited by the data fed, in this case, a vast set of unreliable internet results.

What are the Issues with Chat GPT and other AI Generated Content

AI Generators like Chat GPT are trained to gather online data available in order to provide users with human-like responses to conversations and questions. These bots are designed to evolve, using machine learning, in order to recognize patterns, verify tone, and identify objects by using data fed in multiple formats including text, number, image, and video formats, to predict learning patterns.

As intelligent and advanced humans, we know internet data is not always true or trustworthy. It is seldomly original too. For this reason, when using the internet to research a topic, humans usually verify data with other sources. This allows for mostly original human-created content, verified by various sources and interpreted in our personal voice. A.i. generators are able to learn faster than the human mind, but their resources for capturing truth and human behavior are limited by the data fed, in this case, a vast set of unreliable internet results.

How to: A Simple Guide to Ethical Content Writing Using AI

  • Read and Verify AI Generated Responses

Since internet data is the main source of knowledge in A.i., it is hard for the bot to identify false information. Many users have been provided false responses or inaccurate information from A.i. generators like Chat GPT. A.i. completely depends on the internet.

  • List Sources

Another issue with Chat GPT and A.i. Generators are the trend to use sources in their responses without citing authors, artists, creators, or media. The risk of copying other creators is very high when using A.i. to generate content. That is why asking for sources in the original prompt and verifying the response is so important as a Guide to Ethical Content Writing Using A.I.

  • Provide the AI Generator with Plenty of Details

The more information you provide in the prompt to AI Generators like Chat GPT, the better and more original responses it will provide. Including desired keywords, specifying audiences, product details, and other information will result in accurate and useful responses.

  • Provide Writing Samples for Tone

Uploading past writing examples is a great way to improve the tone used in A.i. content. It is easy to sound robotic with content provided by machine learning and A.i. generators. Specifying tone or providing written examples can greatly help in getting a human-like response. It can even help A.i. content to imitate your voice.

  • Change Sentences and Add a Personal Tone

Even though all of these suggestions will help AI-generated responses to be more human-like, it does not provide enough originality. Not to mention, that when working with clients, putting effort into content creation is key to success. This is why it is important to rewrite A.i. generated responses and content.

Changing words can help provide the content with a personal touch, add a specific call to action, and even include a brand’s voice within A.i. generated content. In the same manner, adding, editing, or eliminating whole sentences can help the tone and use for responses. For example, captions are not usually long, not by industry standards, so it always helps to read and rewrite A.i. generated captions.

  • Provide Keywords in Prompt

Another great way to get ethical content writing using A.i. is adding keywords when creating new web pages, blogs, and other SEO content. Keywords can even help write better Social Media captions that result in better engagement and increased reach

providing detailed prompts to chatgpt

New Chat GPT Updates and A.i. Integrations

In the months since its original launch in November last year, Chat GPT is on version 4.0 now. With most of the 2023 market trends leaning towards automation, algorithms, and machine learning, Open AI has rolled various updates including GPT-3 & GPT-4 improving responses and learning processes to stop the spread of false information, providing more accurate responses, improving voice and other problem-solving features. 

Other tech companies like Windows, Google, Grammarly, and other tools like Later already use A.i. integrations to improve their user experience. You can now create spreadsheets, presentations, write documents, perfect your grammar, and generate new captions using these integrations.

Chat GPT and other AI generators have become useful tools for professions like marketing, advertising, tech development, programming code, travel, writing, movie production, web design, cybersecurity, and more. The utility of machine learning has crossed industry lines, benefiting not only companies but professionals looking to improve their work too.

Ethical Content Writing Using AI has now becoming a content production necessity!

later integration for ai content
social media ai content

Follow a Simple Guide to Ethical Content Writing Using AI to Improve the Technology.

As with any new technology, AI generators have also proved a challenge for more classical versions of online tools used for writing and creation. But, with the proven benefits and time-saving ways in which AI can help improve our jobs and the future of countless industries, there is a convincing argument about the greater good. Individuals like creators and small business owners searching for a way to grow without the need to sacrifice valuable time & money.

Artificial Intelligence was created by humans as a way to expand our knowledge beyond our capability. Machine learning has the capability of solving complex problems faster than ever imagined. For that reason, it is important to remember that Chat GPT and AI are tools, and following a simple guide to ethical content writing using AI is sure to help us use these generators for good.

We are still the biggest element in AI learning. But no human brain can try to learn faster and contain more information than a computer, so shared data across the web has pushed humans into the next big step for humanity: AI.

Call or contact us if you want Momentum to Manage and Create Content on Social Media and increase sales.

By Mac
June 28, 2023

Instagram Hashtag Guide for 2023

Looking to increase content reach, views, engagement, and followers on Instagram? Follow this Instagram Hashtag Guide to get the most out of your content organically.

instagram hashtag guide 2023

Increase engagement and reach with this simple Instagram Hashtag Guide.

Instagram Hashtags Explained

If you’d like to grow your reach and audience on Instagram, it is important to have a hashtag strategy included in your plan. The experts on Business and Digital Marketing at Momentum Digital are here to help you with easy to follow Instagram Hashtag Guide for 2023.

Hashtags have become a staple in social media. The first hashtag ever was used on August 23, 2007, by a Twitter user named Chris Messina as a means to differentiate between groups of topics within tweets. – Sprout Social.

Since then, hashtags grew from a small trend on Twitter, to a global phenomenon adopted as an universal language to organize content on different digital channels. Now, hashtags are found everywhere on platforms like Instagram. They’ve become so popular, that you can find hundreds of thousands of posts using hashtags shared on social media daily.

A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g. #NoFilter). They are used to categorize content and make it more discoverable. – Blog Suite

Hashtags are clickable, just link a link or @tag. Anyone who clicks on an Instagram hashtag and searches hashtags on Instagram will find a hashtag page, showing all the posts tagged with that hashtag, locations tagged, followers, and an option to follow said hashtag with just a button. This Instagram hashtag page is a great tool for the research and implementation of a successful Instagram hashtag guide and strategy.

hashtag page Instagram Planning Guide Momentum Digital Marketing Business Blog

Are Instagram Hashtags still relevant?

Hashtags are an important way to expand your Instagram audience, increase reach and engagement. When you use a hashtag, your post will appear on the page for that hashtag (see image above). The hashtag page is a discovery tool for users to search for content they are interested in seeing on their personal feed. 

Instagram users can now also choose to follow hashtags, which means they could see your content including said hashtag in their feed, even if they don’t follow you (yet).

If you use a hashtag on an Instagram Story, it has the potential to be included in the relevant hashtag Story, which also appears on the hashtag page. Users searching for the subject or hashtag will stumble upon your content, including Reels and Stories, on the hashtag page.

Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. That is why it is so important to have an Instagram hashtag planning guide to help you get the most out of content.

hashtags are still important Instagram Planning Guide Momentum Digital Marketing Business Blog

Opportunities in an effective Instagram Hashtag Guide

When you use hashtags, you’re increasing reach and engagement on your social media content. Hashtags are one of the most powerful organic social media strategies, but in order to maximize their performance, you need to track your hashtags.

Hashtags are also used as a reference for Instagram’s algorithm, so it can categorize your content and suggest it to users it thinks will have a high interest. – Later

A good Instagram Hashtag Planning Guide requires using the “right” hashtags that can put you in the feed of your target audience, even if they haven’t connected with you before.

  • Increase Content Views + Engagement
    • Hashtags help people find your content, even if they don’t follow you! That increases the likelihood of likes, comments, shares, and saves.
  • Increase Brand Awareness + Followers
    • By telling Instagram’s algorithm what your content is about by using hashtags, your content will reach more users, improving your chances of getting organic followers and loyal brand fans!
  • Organic Results
    • Due to recent changes to the Instagram Algorithm, it is very hard for brands and businesses to reach users. Followers and non-followers and now far less likely to see content from businesses when they are not being promoted. This means that unless you pay for some PPC ads on Instagram, you’re not likely to get organic followers and engagement unless you invest in advertising. Hashtags help you to reach new users organically, without spending a dime on ads or promotions.
  • Improves Your Algorithm
    • By helping the algorithm categorize your content, using hashtags will boost your posts to users that are more likely to engage and be interested.
    • The better Instagram’s algorithm understands your content, the more relevant your content will become. Relevant content is always boosted on Instagram Algorithm, increasing the likelihood posts appear on user feeds.
  • Join communities and conversations
    • Social Media content should always be catered to help your brand or business join conversations and be part of a community. Being part of a community boosts engagement and reach for businesses because it shows effort and connection to users within a conversation or topic.
Instagram Hashtag Guide for 2023
Here are some strategies to grow your Instagram organically using our Instagram Hashtag Guide
  • Create a list of 10 – 30 keywords that relate to your brand, products, or services.
  • Go to Instagram and input the hashtags on the search bar
  • Verify how many followers and posts the hashtag has
  • Pick hashtags that don’t have over 1 million followers and/or posts
  • Follow the hashtags selected and like at least three posts
  • Search for competitors, followers and influencers and check what relevant hashtags they are using
  • Create content based on hashtags researched and selected
  • Include relevant hashtags from research on every post
  • Limit Instagram hashtags at least 10, max 30 hashtags per post
  • Use hashtags on Instagram Stories, currently limited to up to 10
  • Use hashtags on Instagram Reels to boost views and engagement
hashtag search Instagram Planning Guide

Use these other ideas for your Instagram Hashtag Planning Guide to improve reach, impressions, and engagement. 

  • Competitors Hashtag Research:
    • Research and create a list of ten (10) direct competitors.
    • Include competitors in different price ranges.
    • Keep competitor list local if your business only serves a community, location or area.
    • Check their last 6 – 10 posts and track hashtags that are relevant to your brand or products, popular (more than 10,000 followers) and current.
    • Select a list of at least 10 hashtags to include in your posts or create new content.
    • Follow the selected Instagram hashtags and get involved in conversations by engaging with existing content.
  • Influencers & Creator Hashtag Research:
    • Influencer and creators are a rich source of content for relevant brands and products.
    • Make a list of influencers or content creators popular in your industry or within your target audience.
    • Influencer and content creators should ideally have over 10,000 followers, although some small local small profiles may have little over 5,000.
    • Keep the influencers and creator list local if your business or products only serve a community, location or area.
    • Follow at least 20 content creators and check what hashtags they use on popular content.
    • Check their most popular posts (with the most engagement) and make a list of at least 10 keywords included relevant to your brand or business.
    • Follow at least 10 of these hashtags, specially if you see them on multiple influencers content.
    • Include the selected influencer hashtags on posts, stories and reels.
    • Create new content based on these influencer hashtags.
  • Industry Content Research:
    • Find Instagram pages from other businesses, creators and leaders in your industry.
    • Follow profiles that have more than 50,000 followers and post regularly about the subject matter.
    • Find their most popular content for hashtags and current topics popular with your target audience.
    • Make a list of 10 relevant hashtags found in the content on these industry leaders or influencers.
    • Big name brands, international companies and industry experts make for great content ideas.

In conclusion, having a solid Instagram Hashtag Planning Guide will help you execute an effective content strategy that will help increase:

  • Reach: Users that follow a hashtag will have better chances of seeing your content.
  • Engagement: If the content is relevant and useful, users are more likely to like, comment, share, and save.
  • Sense of Community: Hashtags are a way to connect with a community and share content on a subject scale.

So next time you are planning new captions, or creating new content for Instagram, keep in mind these ideas to grow your audience and get the most out of your posts.

Call or contact us if you want Momentum to Manage and Create Content on Social Media and increase sales.

By Mac
April 12, 2023

Go Viral on TikTok with these Hacks!

Want to increase views and engagement on your Tiktok content? If so, use these Tiktok Viral Hacks and get famous!

Go Viral on TikTok

It doesn’t matter if you’re a student, a baker, or a physician. Your niche doesn’t matter either, you may love memes, funny cat videos, or practical life hacks. TikTok offers people from all walks of life a chance to go viral in a short period.

They did nothing extraordinary but followed a series of simple TikTok viral hacks that allowed them to leverage the power of TikTok’s algorithm in their favor. You can do the same thing with your business and brand. Just read the article and follow them one by one.

Begin with the Ending

There’s a ton of content available nowadays, particularly on social media platforms like TikTok. Therefore, you must capture the viewer’s interest before they skip to the next video… and do it quickly. 

Don’t wait till the post’s end for anything amazing to happen, since users will quickly switch off and continue to explore the endless content. Establish the tone and theme of the video early, and give them a teaser so they’ll be motivated to watch the rest.

You have 1-2 seconds to get someone’s attention with your Tiktok viral post.

Keep Videos Short

We all know that TikTok is the short-video social media platform out there. So, it’s best to use the 15 seconds and get to the point. Otherwise, there are tons of short clips that’ll steal your views, likes, and shares. 

People love short videos because they take less time to finish. If you can’t fit the whole story inside one clip, turn it into several parts and encourage viewers to follow you for the 2nd part. You can even go beyond that and make a video series out of one topic.

Our team at Momentum Digital has specialized TikTok Marketing services that can help you craft videos and advertise on TikTok to go viral. This can lead to more subscribers and potential clients.

Tiktok Marketing Agency

Use Viral Sounds

There’s always a cool trend behind every viral TikTok video. It may be a then & now transition, a new challenge, dance, funny filters, and essentially anything that grabs people’s attention and encourages them to participate in the trend.

One of the best examples is using viral audio and songs on your clips because they can significantly boost your discoverability. The importance of music in TikTok is the equivalent of using the right hashtags on Twitter or Instagram.

Therefore, you need to stay on top of the latest trends to expand your potential viewer base, find out how you can boost engagement, and go absolutely viral. Plus, people are more likely to engage with you once you show them the fun, human side of your brand.

TikTok's Algorithm

You’re analyzing the wrong numbers if you’ve simply been paying attention to likes, comments, and follows. Here, knowing the TikTok algorithm is essential if you want to appear on the popular For You Page (FYP). The average viewing time is the most important piece of information to consider. TikTok’s positive touch on your video depends on its duration and the average number of views it receives.

For example, if people watch the video for 5 seconds, TikTok will suggest it to several people. If they keep watching for 10 seconds, many more will come across your video. So, besides the clip length, the average viewing time is essential to growing your viewer base. 

The question now is, how to structure the video content and style so you can maximize the viewing time. One way is to consider the interests of your target audience and focus on that.

Closed Captions are Key

Sometimes you’re scrolling through TikTok but can’t listen to it because you need to be in silent mode. Meanwhile, you want to know what someone says in the video and there is no headphone in near sight. So, you inevitably scroll past it and never look at it again. 

The whole situation would’ve been different if the video had closed captions to let you know what was going on. When making videos, you need to consider that keeping the sound “ON” may not always be an option. Many users may be hard of hearing. How do you accommodate them? This is why using closed captions is one of the most important TikTok viral hacks.

What Interests Your Audience

As previously said, one of the easiest strategies to go viral on TikTok is to discover what intrigues and piques the attention of your larger audience. There are various approaches you may use, but it’s a good idea to start with the basics: provocative, inspirational, hilarious, relatable, distinctive, and mysterious clips are typically the most effective.

Relatable clips, for instance, usually motivate viewers to express their personal experiences in the comments, whilst hilarious videos are great to share among friends and family. Regularly responding to the comments that people leave on your broadcasts is another fantastic approach to increase engagement, which is the most fundamental ingredient to going viral. People won’t engage with your brand if they feel your TikTok account is not active.

tiktok viral hack

Consistent Posting

This one is not just about going viral, but also maintaining momentum in the long run. You need consistent posting if you want to remain viral. So many videos have gone viral, but disappeared into oblivion shortly after because people were like, “great, now what?” Consistency is the answer to “now what”.

You don’t need to be as organized as, like, YouTube personalities or TV networks who regularly publish videos on a particular day. But, you need to know how often you should post and when is the best time to do it.

On TikTok, the right time to upload the video is the peak activity hours of your users. You may think, well, the followers will eventually view the video, so why then? It’s because your video will get the most level of engagement within the first few hours of posting, something that TikTok’s algorithm really appreciates.

That will only happen if you release the videos when your viewers are busy browsing through their feeds and digesting a lot of content. The easiest way to identify your peak period is by checking the “Follower Activity” report on a Pro account.

Tell A Story

One of the most crucial TikTok viral hacks is storytelling. Storytelling is the key component of virality for TikTok and any other social media. It plays a significant role in our lives. Videos that effectively convey viewers’ emotions will be shared quickly. You’ll have a decent opportunity to grab someone’s attention if you include genuine human emotions like comedy, terror, joy, and inspiration since people can deeply identify with your post.

Using text and graphics is a clever way to tell a tale on TikTok and grab the attention of your audience. You could possibly start by discussing a problem and then gradually offer a remedy.

Use CTAs to Seamlessly Make the Transition

It’s great to make cool videos and go viral. But, what’s the point of having 300,000 views if you only get 1,000 followers out of it? This is where you need to encourage the viewers to check other posts, follow, and share. 

A strong CTA should show what readers can expect from other posts. For instance, if you’re in the cooking niche, you can say “check out the latest video on making the most crispy fries ever”. Don’t just say “follow, like, and share”. You could also say “check out part 2” or “hit the + sign and follow for more inspiration”.

You're Ready!

So, there you have it. These are nine TikTok viral hacks to go viral ASAP on TikTok. Of course, we could’ve added many more, but this is the right place to start. Now that you have a clear idea about getting mass viewership on TikTok, it’s time to roll up your sleeves and get to work. 

It’s also important to keep learning about the latest tricks and strategies because the TikTok algorithm changes almost every year. Of course, like doing anything on social media, going viral on TikTok is an experience game. 

If you have experienced TikTok experts on your team, then you’re all set. But, if you don’t, then it’d be much better to have people by your side who’ve gone through this journey many times. Such a partnership can save you a lot of time, money, and effort down the line.

 

Other Marketing Tips!

I’m always promoting myself and Momentum Digital with various blog updates, social media posts, graphics, podcasts and videos. Check out some of my social channels to stay up to date with Momentum and some big moves we’re making in the industry.

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“My name is Mac and I used to work for Google. Now I help small businesses grow online and rank higher on Google”