June 9, 2023

How to Verify Your Google Ads Account

Google Ads is one of the most powerful tools for reaching new customers online. But to maintain a trustworthy advertising ecosystem, Google now requires Advertiser Account Verification for most accounts — especially new ones or those managing high-spend campaigns.

If you’ve received a notification or email from Google requesting verification, it’s critical to complete this process before the deadline, or your ads could be paused.

Watch: Google Ads Account Verification Video Tutorial

Need Help? Schedule A Call Today!

What is Google Advertiser Account Verification??

Think of Google’s Advertiser Verification as your official stamp of legitimacy in the eyes of the world’s biggest ad platform. It’s a necessary checkpoint that ensures you’re a real business, playing by the rules, and delivering real value to real people.

Here’s what this process is designed to do:

Confirm your identity and business legitimacy
Prevent fraudulent and deceptive advertising
Protect users from misleading, harmful, or dangerous content
Improve ad transparency by letting users know who’s behind the message

Once you’re verified, your ads are eligible to run without interruption, and users will be able to view the “About this advertiser” info directly in your ad — adding a layer of credibility that can set you apart from the competition.

Step-by-Step Guide: How to Complete Google Ads Verification

Let’s walk through this process. It’s not complicated, but it does require accuracy and attention to detail:

How to Verify a Google Ads Advertiser Account

Step-by-Step Guide to Advertiser Account Verification:

Let’s walk through this process. It’s not complicated, but it does require accuracy and attention to detail.

Step 1: Log in to Google Ads

Go to ads.google.com and sign in using your account credentials.

Step 2: Navigate to the Verification Section

Click on Tools & Settings in the top menu, then go to Billing & Settings and select Advertiser Verification.

You might also see a red banner at the top of your dashboard prompting you to complete the verification process. That’ll take you straight there.

Step 3: Select Your Business Type

Google will ask you to identify your role. Choose from:

Individual advertiser
Business or organization
Agency managing multiple clients

Pick the option that best describes how you use Google Ads.

Step 4: Provide Verification Information

Depending on what you selected, you’ll be prompted to upload one or more of the following:

Government-issued ID (if you’re an individual)
Business registration documents or licenses
EIN (Employer Identification Number)
A recent utility bill or business document with your official address

Pro tip: The name and address you submit must match your legal documents exactly. Any inconsistency can slow things down or cause rejection.

Step 5: Submit Your Information

Take a moment to review everything before you hit submit. You may also be asked a few questions about your advertising goals or business category.

Step 6: Wait for Review

After submission, Google will review your info. This typically takes 3 to 5 business days, though times can vary. You’ll get an email letting you know whether your verification was successful or if additional action is needed.

SCHEDULE A FREE SEO DEMO

What Happens if You Don't Verify?

If you skip the verification or miss the deadline:

Your ads will be paused
Your account access may be restricted
You could lose the ability to run or manage campaigns altogether

In short, it’s not worth putting this off. Complete the verification to avoid interruptions and keep your campaigns running smoothly.

What is Google Ads? (A Quick Refresher for 2025)

Google Ads is Google’s advertising platform — and one of the most effective ways for businesses to get in front of high-intent searchers. Your ads can appear on:

Google Search
YouTube
Gmail
Google Display Network (GDN)

It operates on a pay-per-click (PPC) model, meaning you’re only charged when someone clicks on your ad.

Why Small Businesses Love Google Ads:

Top-of-page visibility on search results
Advanced targeting by location, behavior, keywords, and more
Flexible daily budgets that fit your goals and cash flow
Real-time tracking of performance and ROI
Local geotargeting to capture foot traffic and nearby leads
Easy campaign setup, editing, and scaling as you grow

It’s fast, powerful, and one of the most measurable ways to grow your brand online.

What to Do Next

If Google has asked you to verify your account, don’t wait. Here’s your action plan:

Log in and complete the verification steps above
Gather your documents in advance to avoid delays
Keep your business name, address, and contact details consistent across everything
Monitor your inbox and Ads dashboard for updates or next steps

Google Ads Verification is a Must, Not a Maybe

The verification process isn’t just a hoop to jump through — it’s your ticket to long-term credibility, campaign stability, and brand trust.

It tells Google you’re serious. It shows your audience you’re legitimate. And it protects your business from unexpected account shutdowns.

Take it seriously, get it done right, and you’ll be able to advertise with confidence knowing your brand is built on trust and transparency.

Other Marketing Tips!

I’m always promoting myself and Momentum Digital with various blog updates, social media posts, graphics, podcasts and videos. Check out some of my social channels to stay up to date with Momentum and some big moves we’re making in the industry.

YouTube Channel

Instagram Page

Here are some related blogs that will help you build your Google Advertising and Marketing:

Schedule A Free Demo or Marketing Call

Get A Free Digital Marketing Audit

Contact Momentum Digital

(215) 876-2954

hi@needmomentum.com

linkedin.com/macfrederick

By Anthony Mirarchi

November 4, 2022

8 Benefits of Advertising with Google

Top 8 Benefits of Advertising with Google Ads

In this article, we will explain our our Best 8 Benefits of Advertising with Google Ads to Grow Your Small Business!

Need Help with Google Ads? Schedule A Call or Demo!

If you’re new to advertising online, then read this article to learn our Top 8 Benefits of Advertising with Google Ads.

My name is Mac Frederick and I’ve been running Google Ads since 2011. When I started my first company in college I used Google Search Ads to get website leads and traffic to increase revenue. When I graduated I was hired by Google and worked in the ads department. So I’d like to share some of my tips and knowledge as many of you reading this might be new to advertising online. Google Ads has been around since 2000, and has changed and increased in cost many times since.

What are Google Ads?

Let’s reference this Wordstream article to learn about Google Ads (previously called Google Adwords).

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.

What are Google Search Ads?

Below is an example of a Google SERP containing ads. There are two sections of paid results: one above the nonpaid or organic results, and one below.

Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads ad is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services—but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more. Google search ads Below is an example of a Google SERP containing ads. There are two sections of paid results: one above the nonpaid or organic results, and one below.

Google Ads Overview

There’s nothing better than efficient Google Ads (AdWords) campaigns in digital marketing. The trick is to understand everything you need to know about Google Ads and of course, your business, and to then incorporate it into a well-organized marketing strategy that drives juicy, targeted traffic to your website. Remember that you need to have a high conversion rate for this to be effective.

To make sure you have everything you need, you should develop a well-optimized Google Ads strategy to help your business convert and grow. We’ve put together this guide on the key benefits of Google Ads for beginners, intermediate and experienced advertisers that answers the most important questions marketers have.

In layman’s terms, AdWords, better known as Google Ads, is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties.

When you Google something, the first results are usually not just because of their good SEO status. They are usually landing pages of companies running a Google Ads campaign. With Google Ads, businesses pay to show an ad to customers who search for relevant keywords in Google Search and Google Maps. With Google you can effectively and quickly promote your business, increase awareness, help sell products or services, and drive traffic to your website.

Below are the greatest benefits of Google Ads:

Benefits of Google Ads

These tips are incredibly important for businesses who want to know the Top Benefits of Advertising with Google Ads.

#1 Google’s Massive Reach

Merriam-Webster dictionary or Google? What is your first choice when you want to look up a word or phrase or have a question? For most people, the answer is Google.

Google handles over two trillion searches a year, or over 5 billion searches a day. Among them are users looking for solutions to your company’s problems. And if your products or services are useful, they will choose your company over your competitor. This is indeed one of the most important benefits of Google Ads; you can literally sell your products or services to people looking for them from buying those keywords.

#2 Potential for A High ROI

Unlike other advertising methods, Google charges advertisers a predetermined amount only for the ads they click. If you’ve optimized your Google Ads strategies, you can achieve a higher ROI that’s much more noticeable than other advertising campaigns. However, this requires time and education. Learn more about some Google Ads Marketing agency best practices.

How can you figure out what’ll ultimately bring your business the best results? You need to review, track and change your campaigns constantly. And Google Ads offers you an ideal way to monitor this progress. We suggest getting Google Ads certified or hiring a Google Ads PPC Specialist like Momentum Digital.

#3 Faster Than SEO

One of the main advantages of Google Ads is that it works faster than search engine optimization. SEO and Google Ads are marketing strategies that deal with search engines (especially Google) to generate more traffic and leads. However, the latter can help your business reach the coveted first place in SERPs much faster.

But which is generally better – Google Ads or SEO? SEO is better in the long run; if budget is a deciding factor and time is not, then SEO is the answer. If you want to be on the first page of search results immediately, say next week, Google Ads is the way to go. In the beginning, you can focus more on Google Ads to get first-page results quickly; then, as your e-commerce SEO ranking improves, you can lower your Google Ads budget accordingly. If you need quick and immediate sales and leads then we would suggest Google Ads instead of SEO services.

#4 Harnessing Intent

There’s a big difference when you reach people through your Google Ads versus when you find them, or they find you through other forms of advertising, which is their intent.

For example, people don’t want to see ads on social media. For example, when they’re on Facebook, they want to see pictures or videos entertaining them. They don’t want to see business-related posts that remind them of problems they’re dealing with right now. They want to escape these things and forget about them – at least temporarily.

Some even say benefits of advertising with Google ads is the inbound marketing because of the search intent.

So what’s the difference between inbound and outbound?

While inbound marketing is where customers see ads when they search for a product the company offers, an outbound marketer finds customers, starts interacting with them, and delivers information to them in the form of messages, regardless of their interests.

#5 Increased Leads & Customers

Google Ads is one of the best marketing strategies for lead generation. If you set up your ads campaigns properly, you will get targeted and qualified leads for your website, and a proper set-up indeed requires using negative keywords.

Additionally, Google Ads helps a business focus on people looking for what they want. You can continuously refine your campaign to reach your target audience more efficiently. These users are ready to buy a product, fill out a form, or sign up for a service.

#6 Increased Brand Awareness

The market is becoming increasingly competitive, so building brand awareness, visibility and customer loyalty are more important than ever. Compared with building a brand on social media, one of the biggest advantages of Google Ads is that it can increase traffic, clicks and conversions quickly and effectively. It is also an efficient way to get your brand known. You can run your ads on Google Search, Display Ads (other websites), YouTube Ads, Banner Ads, and Gmail Ads. These mediums provide tons of branding, traffic and awareness.

#7 Measuring Your Performance Consistently

It is very difficult to measure the result of traditional advertising methods like newspapers, radio, television, billboards, brochures, etc. Besides, they are much more expensive than advertising with Google. Moreover, you do not know the source of leads from these media unless your customer tells you. Consequently, it would not be easy to calculate ROI from traditional media.

But one of the most significant benefits of Google Ads is that you will know exactly what happened to the campaign. You will know:

Who clicked on your ad?
How many leads were generated?
How much traffic did you get to your website via AdWords?
Which keyword generated the most traffic and leads?
How much does it cost you per lead?

Did you know that you can connect Google Ads to Google Analytics? That’s great, isn’t it?

#8 Tackling Your Competition Better

If someone searches online for something related to your product or service, and you do not run ads, but your competitors do, that spells trouble for you. You will lose business almost instantly.

You need to keep a close eye on your competitors and their marketing strategies. Find out how they promote their business, what ads they run and so on. Google Ads’ transparent system will help you do that. Take advantage of the opportunities that come your way and stand out from your competition.

RECAP -- 8 Benefits of Advertising with Google Ads

With its reach and authority among other search engines, Google Ads is one of the best advertising tools a business can use. It’s faster than SEO techniques, and you should use it if you don’t have a limited budget.

For more information about setting up a Google Ads account and the optimization process for maximum traffic generation, contact us today and schedule a consultation with our team of experts.

Thanks for taking the time to review our Benefits of Advertising with Google Ads. We hope you found this informational and valuable to grow your business!

Remember, a fantastic way to showcase your knowledge is by providing educational content, such as tutorials and webinars, not just visual designs and brochures!

YouTube Channel

Instagram Page

SUBSCRIBE & ENJOY FREE YOUTUBE TRAINING VIDEOS

Your small business cannot hope to grow without a strong online presence, which is why Digital Marketing & SEO is vital to help give your customers what they want.

Feel free to browse our Momentum Monday Blog for more helpful articles on all things digital marketing.

Schedule A Free Demo or Marketing Call

Get A Free Digital Marketing Audit

Contact Momentum Digital

(215) 876-2954

hi@needmomentum.com

linkedin.com/macfrederick

By Mac

August 19, 2021

Lead Generation Marketing for Small Businesses

Are you an entrepeneur or owner looking for a lead generation marketing for small businesses?

Learn how to grow your business using Paid Advertising and Lead Generation. Momentum Digital can help you with lead generation marketing for small businesses looking to grow using internet marketing.

Challenges Business Owners Face In Performing Lead Generation On Their Own?

One of the main challenges business owners run into with lead generation is ensuring the quality of leads generated.

Low-quality leads can waste your time and effort. In a way, they can even be worse than not getting any leads because you end up wasting resources on something that was not going to end in a conversion right from the start.

Another challenge is CPA (cost per acquisition). Maybe you’re generating a ton of leads, and maybe they’re of pretty good quality, but at what cost?

Many business owners hire marketing agencies or run paid ads with Google Ads and Facebook Ads to drive clicks and leads. However, that can be time-consuming and expensive, especially when it’s not optimized correctly.

Whether you’re struggling to draw in a certain amount of leads, a certain quality of leads or a certain CPA, Momentum is one of the best lead generation companies for small businesses to help with any of those challenges.

There are plenty of lead generation tactics that we utilize for our clients today. We’ve seen our methods be effective in overcoming these challenges.

Get A Free Marketing Audit

How do can find you and convert leads into customers?

The buying process has completely changed because of the internet. It’s no longer about sending mass emails or ads that aren’t targeted. These days, the focus is on driving relevant, qualified audiences and nurturing them into a sale.

Your content has to be relevant to be noticed by your target audience and stand apart from everything else that is published online. With inbound marketing, the idea is to position and market yourself in a way that makes your target audience come to you. This is because you are offering what they are looking for, and this is the result of the new buying process.

Our lead generation process focuses on attracting qualified leads and warming them up into a conversion. Typically you think about this like a marketing funnel by attracting, nurturing and then converting customers. All your potential clients will have tons of options while shopping online. So it’s our job to help YOU stand out to collect and convert potential customers.

According to research, buyers today might be done with 90% of the buying process by the time that they get to talk to a vendor. That means they have already made up their mind.

Creating a lead generation strategy is all about building trust and closing the rest of that 10% gap. How do you build that trust? The answer is by becoming an authority in your industry and that means publishing content that is informative and genuinely helpful.

The content should not be centered around selling products. It should be meant to provide what consumers are looking for which is information. The selling part can come later.

While generating and nurturing an audience that’s likely to convert sounds great, you may be wondering, “What are the challenges that businesses face when generating leads?”

Get A Free Marketing Audit

Important Lead Generation Stats for Small Businesses!

Content marketing generates 3X the number of prospects when compared with outbound marketing.

Effective content marketing can generate a lot of leads for your business and costs 62% less.

90% of customers claim that videos helped them in making the buying decision.

Using Paid Advertising to Drive Targeted Leads for Your Small Business!

Paid advertising and paid media is one of the easiest, quickest and best ways to drive more leads and customers. However, it can be expensive and a waste of money depending on your targeting, campaign optimizations and PPC management skills.

Google Ads has been a common digital advertising tactic for nearly two decades but it keeps increasing in price. The cost depends on your industry and competition and most of your ads will be on a keyword ad cost per click. You bid on keywords and pay for when people click on your ads. With Google you can also advertise on the display network on other websites, YouTube video ads, Gmail ads and more.

Facebook and Instagram (FB owns IG) is growing in popularity and cost too. Thesse ads are very unique and relevant based on the type of ad you run and how you want to target people. These ads don’t use keywords but instead use demographic, geographic, and interest targeting. Facebook knows a lot about everyone who uses their platform so they want to show your ads to those likely to engage and click.

Other PPC Ad Platforms Include the following:

Display Programmatic Image Ads (on other websites)
Bing/Microsoft Ads
Linkedin Ads
Snapchat Ads
Pinterest Ads
Many more that arent effective or popular

Paid Advertissing & Lead Generation Services & Pricing!

Ads Account Audit

If you currently run marketing campaigns then we can get access to review and audit the account. If you hire us then this service is FREE, or you can pay $100 for a one-time audit to use how you prefer. The audits review, bidding, structure, targeting, campaigns, conversions, and more. This is basically a SWOT analysis of your Ads account.

Cost = $100 (or included in first month no retainer)

Ads Strategy

We audit, review, take over, manage and optimize your ads account. Before we get started we actually perform an account audit and strategy. This means doing some research and learning more about your business and goals. Doing so allows for a better understanding of your products, services and customers. From here we can structure the account and campaign for optimal performance. The strategy is FREE if we’re hired on retainer, otherwise, it’s $350.

Cost = $350+

Account Structure

Momentum provides account buildouts that structure your ads campaigns for success. This takes a few days of research, campaign building, conversion tracking setup, keyword structuring, campaign settings and more. The structure build is essential to the account architecture for better long-term ROI. We can do this for FREE with a retainer client or $350 one-time fee.

Cost = $350 +

Market Research

Before starting any campaign you should conduct market research to find the best campaigns and targeting to drive the best clicks at the lowest cost. Doing so allows for less wasted time and money once the campaigns begin. We use all different types of keyword matching and conversion tracking. This is FREE with a new retainer client otherwise it’s a $350 one-time fee.

Cost = $350+

Account Management

The main and most important aspect of Paid Ads is having an account manager to optimize and grow the account. This involves bidding adjustments, ad tracking, campaign creation, ad testing, reporting, and more. It’s essential to set up conversion tracking and reporting to find out what’s working best. This is a monthly management fee starting at $500.

Cost = $500+ per month

Here are examples of Paid Advertising Case Studies!

Google Search Ads & Remarketing for a Beauty Brand Client.

Thanks for learning more about our Lead Generation Marketing Agency for Small Businesses program! Contact us for a quote or more lead gen information!

Schedule A Free Demo or Marketing Call

Get A Free Digital Marketing Audit

Contact Momentum Digital

(215) 876-2954

mac@needmomentum.com

linkedin.com/macfrederick

By Mac

March 21, 2021

Google Ads Marketing Agency in Philadelphia

Are you a small business looking for a Google Ads Marketing Agency in Philadelphia?

Time to grow your business using Paid Ads with Google! If you are a small or local business in Philly then we suggest using Google Ads tactics with Pay-Per-Click and other search marketing. Learn more below about our Google Ads Marketing Agency in Philadelphia!

If you’re looking for a Google Ads Marketing agency in Philadelphia, then look no further. Momentum Digital has helped tons of small businesses in Philadelphia grow their business using Google Ads & PPC Marketing.

This is a short-term marketing campaign to drive traffic and clicks for your products and services. There are a lot of benefits to running Google Ads to help drive paid traffic.

Promote and advertise relevant services or products. This is great if you have seasonal specials or services. You can create specific campaigns with landing pages to those items to advertise.
Targeting people looking for what you sell. Google Ads allows you to bid on keywords for products and services you want to sell. This is direct response search engine marketing.
Targeting specific locations. Google Ads and other ad services typically allow you to target by cities, zip codes and other geotargeting options. This is great if you want to run ads targeting keywords people are searching in Philadelphia or anywhere you choose.
Tracking your investment. Whenever you run ads you can actually track your campaigns, budget and ROI. You’ll want to setup tracking pixels with Google Ads as well as Facebook Ads and other sources. I suggest using thee Google Ads Conversion Tag as well as Google Tag Manager & UTM Links so you can track in Google Analytics as well.
Drive sales and leads. Most people hire a Google Ads Marketing Agency or run PPC ads so they can track sales and performance to certain products or services. Unlike organic campaigns or SEO, these ads can focus on specific goals and actions to grow your buisness.

Benefits of Using Google Ads Marketing

Here are the TOP 7 BENEFITS of Using Google Ads

1. Google’s massive reach

The search engine handles an obscene 2+ trillion searches like these per year. That’s over 5 billion searches per day.

Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.

2. Capabilities that allow for a range of targeting

Another powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “accounting software for freelance marketers.” These generally are less expensive, and they’re worth it for capturing the attention of people who are looking for exactly what you offer. Most times people who search long, specific strings of keywords have more intent. And intent is what makes the people you reach on Ads so valuable (more on that next.)

3. Harness intent

The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.

On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.

4. Maintain full control of your campaigns at all times

You used to have to jump hurdles and bust through thick red tape to run ad campaigns that reach as many people as Ads can. Beginning and ending those campaigns would take time and resources that could be better used elsewhere. with Google Ads you have full control of your campaigns, budget, targeting, etc.

5. Bring any budget to the table

You can choose how much you want to spend per day at any given time and control your budget with a single click.

6. Get quicker results than with SEO

Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages).

It can be years before you get to see one of your own pages in the coveted first position for a broad keyword search term. Some businesses will never see it.

7. Maximize ROI with different bidding strategies

A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies:

CPC bidding is what Google recommends if your goal is to drive website traffic.
CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups.

Get A Free Google Ads Marketing Audit

Why Choose a Philly-based PPC Marketing Agency?

If you live in or around Philly then the answer is simple: working with a local and reputable marketing agency is safer and easier.

When working with a Google Ads Marketing Agency in Philadelphia then you get to work with someone you know and can trust. You can meet our team in person and we can even come to your location of business.

Momentum has been in Philly for over 6 years and has worked with dozens of local businesses with Google Ads and more. We typically focus on skill, strategy, and relationship building.

Consider hiring someone local you can meet, know and trust.

Schedule A Call or Demo!

PPC Google Ads Management Services & Pricing!

Google Ads Audit

If you currently run Google Ads marketing campaigns then we can get access to review and audit the account. If you hire us then this service is FREE, or you can pay $100 for a one-time audit to use how you prefer. The audits review keywords, bidding, structure, targeting, campaigns, conversions, and more. This is basically a SWOT analysis of your Google Ads account.

Cost = $100 (or included in first month no retainer)

Ads Strategy

We audit, review, take over, manage and optimize your Google Ads. Before we get started we actually audit and strategize for your account. This means doing some research and learning more about your business and goals. Doing so allows for a better understanding of your products, services and customers. From here we can structure the account and campaign for optimal performance. The strategy is FREE if we’re hired on retainer, otherwise, it’s $350.

Cost = $350+

Account Structure

Momentum provides account buildouts that structure your Google Ads campaigns for success. This takes a few days of research, campaign building, conversion tracking setup, keyword structuring, campaign settings and more. The structure build is essential to the account architecture for better long-term ROI. We can do this for FREE with a retainer client or $350 one-time fee.

Cost = $350 +

Keyword Research

Before starting any campaign you should conduct keyword research to find the best keywords and targeting to drive the best clicks at the lowest cost. Doing so allows for less wasted time and money once the campaigns begin. We use all different types of keyword matching and conversion tracking. This is FREE with a new retainer client otherwise it’s a $350 one-time fee.

Cost = $350+

Account Management

The main and most important aspect of Google Ads is having an account manager to optimize and grow the account. This involves bidding adjustments, keyword tracking, campaign creation, ad testing, reporting, and more. It’s essential to setup conversion tracking and reporting to find out what’s working best. This is a monthly management fee starting at $500.

Cost = $500+ per month

Here are examples of Google Ads Account Management & Case Studies!

Google Search Ads & Remarketing for a Beauty Brand Client

Schedule A Free Demo or Marketing Call

Get A Free Digital Marketing Audit

Contact Momentum Digital

(215) 876-2954

mac@needmomentum.com

linkedin.com/macfrederick

By Mac

November 2, 2020

How to Add Negative Keywords to Google Ads

This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

Welcome back to another Momentum Monday Marketing blog! If you use Google Ads and want to increase your CTR, Conversion Rate, and ROI then you need to learn How to Add Negative Keywords to Google Ads.

For a visual representation of what we go through in this blog, watch our video tutorial. Follow us on Facebook or Instagram, and subscribe to us on YouTube.

Getting Started with Google Ads

When running an advertising campaign using Google Ads to promote your products and services, use relevant keywords that are likely to attract the appropriate audience. When people search these keywords on Google, your ads will show up in the search results. Negative keywords are search terms filtered out of your advertising campaigns or ad groups. These include keywords that detract from the goal of your advertising campaign.

Google for Business allows all types of business owners to use Google search ads to create ads, audiences, campaigns and more!

What are Google Ads?

Google allows businesses to advertise with them using search ads, display ads, videos and more.

You can use Google ads search campaigns by using keywords to target customers looking for your products or services.

Schedule A Call

Log into Google Ads

For example, if you intend to get more sales for your business through your campaign, you want to refrain from using research-based keywords.

These types of keywords include terms such as “what is” or “how to”. People searching these terms typically have the intention of researching or learning more about a product or service, rather than directly purchasing it. If your goal is to gain sales through your advertising campaign, negative keywords such as research-based terms would attract leads that will likely not turn into direct sales.

When you add negative keywords to a campaign, your ads will not show up in the search results of those keywords. Adding negative keywords can be significantly helpful because it prevents you from wasting your ad campaign’s budget and losing out on profits.

To get started, log into your Google Ads account. On the left hand panel, navigate to your campaigns. You can choose a specific campaign or select “Campaigns” to navigate to all of your campaigns.

Schedule A Call

Adding Negative Keywords to Google Ads

Next, navigate to “Keywords” on the left-hand panel. In the drop-down list, navigate to “Negative Keywords”. This will take you to your list of negative keywords. You can manually create a list, or you can save keywords to a list. Use the blue plus button in the top left corner to add your negative keywords.

You can also pick negative keywords from keywords that are already active in your campaign. To do so, navigate to “Search Keywords” in the left-hand panel. Here, you can see the list of keywords that are currently active.

Once you’ve uploaded your list, Facebook will attempt to match all of the information accurately. If some information needs to be corrected, you will need to manually complete it. See the adjacent tab that reads “Actions needed”. To manually match the rest of your list information, simply click the tab and complete the necessary actions.

When you’re ready, select “Upload and Create.”

How to Add Negative Keywords to Google Ads

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Schedule A Call

Go through your existing keywords and analyze which keywords are the most relevant to not only your products and services, but also the goal of your advertising, whether it be to gain more sales, phone calls, or leads.

Once you’ve identified which of your keywords are negative, check the box next to each one of them. Notice the option “Add as a negative keyword” at the top of the list. Select it to change the keywords to negatives. You can either add them to a campaign or add them as a negative keyword list. You can then apply the negative keyword list to a campaign.

When you’re ready, select “Upload and Create.”

Adding Negative Keywords to Google Ads help you save money on clicks while increasing ROI

Schedule A Call

This is custom heading element

Thanks for Learning How to Add Negative Keywords to Google Ads

If you want to learn more about How to Add Negative Keywords to Google Ads then join our Email List or schedule a call or demo with us. We also provide a free marketing audit and more!

Welcome to the Momentum Monday Marketing Blog!

Every week we share marketing tips and tricks related to helping small businesses grow online.

Subscribe to our YouTube and turn on your post notifications to be the first to learn more about our marketing videos and strategies!

Subscribe to YouTube

Schedule A Free Demo or Marketing Call

Get A Free Digital Marketing Audit

Contact Momentum Digital

(215) 876-2954

E-mail

By Mac

google adwords

Watch: Google Ads Account Verification Video Tutorial

What is Google Advertiser Account Verification??

Step-by-Step Guide: How to Complete Google Ads Verification

Step-by-Step Guide to Advertiser Account Verification:

Step 1: Log in to Google Ads

Step 2: Navigate to the Verification Section

Step 3: Select Your Business Type

Step 4: Provide Verification Information

Step 5: Submit Your Information

Step 6: Wait for Review

What Happens if You Don't Verify?

What is Google Ads? (A Quick Refresher for 2025)

Why Small Businesses Love Google Ads:

What to Do Next

Top 8 Benefits of Advertising with Google Ads

What are Google Ads?

Google Ads Overview

Benefits of Google Ads

Challenges Business Owners Face In Performing Lead Generation On Their Own?

How do can find you and convert leads into customers?

Important Lead Generation Stats for Small Businesses!

Using Paid Advertising to Drive Targeted Leads for Your Small Business!

Paid Advertissing & Lead Generation Services & Pricing!

Are you a small business looking for a Google Ads Marketing Agency in Philadelphia?

Benefits of Using Google Ads Marketing

Here are the TOP 7 BENEFITS of Using Google Ads

1. Google’s massive reach

2. Capabilities that allow for a range of targeting

3. Harness intent

4. Maintain full control of your campaigns at all times

5. Bring any budget to the table

6. Get quicker results than with SEO

7. Maximize ROI with different bidding strategies

Why Choose a Philly-based PPC Marketing Agency?

PPC Google Ads Management Services & Pricing!

This week Learn How to Add Negative Keywords to Google Ads to Help Increase Your ROI.

Getting Started with Google Ads

What are Google Ads?

Log into Google Ads

Adding Negative Keywords to Google Ads

This is custom heading element

Scan Your Website for SEO Errors

Still Thinking About It?

Get in Touch

Visit Us

Call Us

Email Us

WANT MORE LEADS & TRAFFIC?

Congratulations!