Digital Marketing for Pressure Washing Businesses
Digital Marketing for Pressure Washing Companies [FULL GUIDE]
Digital marketing is essential for growing Pressure Washing Businesses. Today, we dive into an in-depth analysis of how Pressure Washing companies can effectively leverage these strategies.
We recently conducted a full Digital Marketing audit for a Pressure Washing company, located in Connecticut. We analyzed their Website, SEO, Google and social media presence to provide insight on how their marketing can be improved.
Importance of a Google Business Profile for Your Pressure Washing SEO
We started off our business audit by analyzing this company’s Google presence. Having an optimized Google Business Profile for your Pressure Washing business is vital. For many Local Service businesses, their GBP/GMB can be what provides the most natural leads.
As a Pressure Washing Company, you must determine how customers are finding you. This is ultimately through Google Searches, so being present and constant on Google will rank your business higher and get you more leads.
When optimizing and creating a Google Business Profile, there are certain steps to making your business legit. This includes the basics like including hours, location, website, and phone number. But to make your business stand out, you must add photos/videos, have good reviews, detailed descriptions and even a virtual tour!
When we conducted the Marketing Audit for “Central Connecticut Pressure Washing” there was a major concern. Their Google Business Profile was suspended. This meant at their profile was not showing up in search results and was taken out of the listings for Google maps. When customers search on Google, they tend not to leave the first page of results. Some potential customers don’t even make it past the business listings. Luckily, for this pressure washing company, we provide services that help get businesses off of suspension and back onto search results.
Luckily for this business, when you searching “Pressure Washing Central Connecticut,” the website still ranks on the first page of results. This is very important, even if the GBP was suspended. It means the website is still reachable.
When the GBP is not suspended, we recommend several tips to ensure that your business is ranking in the Top 3 results on Google. First, we recommend that you optimize and take advantage of Google Guaranteed Ads. These are different than the normal service ads because Google Guaranteed Ads are based off of calls compared to clicks. Either way, we recommend investing in BOTH pay-per click and guaranteed ads. We will discuss Google Ads in more depth in the 3rd section of this blog.
As mentioned before, some customers will skip through these ads and go straight to Google Map Results. This being said, it is important for your company to rank in the Top 3 Results. You can achieve this by having an active Google My Business profile and website.
To achieve an active Google My Business Profile, we recommend posting weekly updates, responding to reviews, uploading pictures and videos, and staying present online. For the Website, we recommend using as many keywords and backlinks as possible to increase your domain authority. We will explain this further in the website audit section.
Website Audit
When auditing a website, the primary focus is on content. It is important to include aspects like services, benefits, value propositions and call to action buttons.
When we conducted the audit for “Center Connecticut Pressure Washing,” their website had positive and negative aspects. The website overall was decent but missed some of the basic necessary aspects that make all the difference in website ranking and traffic.
We used multiple SEO tools to analyze the website and pick out the details needed to rank higher on Google Searches.
We first looked at Ubersuggests. This looks at four main aspects; Back linking, Domain Authority, Organic keywords, and Organic Monthly traffic. When we conducted this test on the Pressure Washing website, most of their numbers were low in ranking. For instance, their domain authority was was an 8, organic keywords was 22, organic monthly traffic was 4 and their backlinks were 192.
From our Google Analysis above, we know that the company’s website is ranking on the first page of google. With such low numbers, this ultimately tells us that potential customers are now scrolling on the first page of results or they are only looking at the Google Maps results. The first and more crucial thing for this Pressure Washing Company is to get their GBP back up and ranked in the Top 3 results.
These scores also tell us that the website needs more keywords and back linking. The more of these aspects a website has, the more their domain authority will increase. This then tells Google to rank them higher on searches.
For instance, if you were to look at the Ubersuggest statistics for Momentum Digital, we have over 3,000 organic results, 15,000 keywords, over 10,000 backlinks and a domain authority of 58. This puts our results in the top .1% of our industry, thus pushing us higher on search results.
Another SEO tool used in the website audit for Pressure Washing Businesses was the Met SEO inspector. This gives us insights on the keywords in the title, header tags, image size, and internal/external linking. The CT Pressure Washing company had a good description and links but needed to fix mobile view issues, add more diverse header tags and add image tags.
TIP: Creating individual pages for each service offered by your business is a easy way to provide content and increase engagement. This gives you the perfect opportunity to include keywords, backlinks and tags on the website and grow engagements. Similarly, having location landing pages for all the areas serviced can help dominate local search results.
One of the last, but most simple things, to do during a website audit is check the Mobile view. Whether you minimize the screen on your computer desktop or pull up the website on a mobile device, it is important to see how the website moves and works on a Mobile view. This is important because Pressure Washing Businesses tend to have audiences that look up their services on the go and call directly from Google or the website.
Boosting SEO Score
A high SEO score and domain authority indicate when a website has the potential to rank high on Google search. As discussed before, these scores can be achieved through optimizing website pages and gaining backlinks. Our audit for the CT Pressure Washing Company showed a low domain authority and minimal organic website visitors per month. Meaning, this website is not generating as much traffic as it should.
Read more about Local SEO Optimization strategies and tactics to incorporate into your digital marketing strategy for Pressure Washing businesses.
Leverage Google Ads
When it comes to digital marketing strategies for Pressure Washing businesses, Google Ads are one of the most important steps for lead generation. Google offers two types of ads, Google Guaranteed Ads and standard Google Ads, both of which can be utilized by a Pressure Washing Companies.
Google Ads allow businesses to conduct a targeted reach by using specific keywords and demographics. This ensures that your ads are being seen by people searching for wellness services in the area. Ads also help generate top results on Google searches which gives Pressure Washing companies a greater opportunity to attract potential customers.
Google Guaranteed ads are particularly beneficial as you only pay when you receive real leads, making them an excellent return on investment. On the other hand, standard Google Ads allows selective bidding on keywords to appear first in Google Search. This allows businesses to control their budgets and only pay for what you want.
Google Ads Marketing can be a game-changer for Pressure Washing companies seeking more leads and customers from Google. With targeted ads, businesses can reach potential customers precisely when they’re searching for “Pressure Washing near me” and much more. By selecting relevant keywords, geographic targeting, and demographics, Pressure Washing companies can showcase their expertise to the right audience.
Leveraging Social Media
Expanding your social media presence to platforms like Instagram and TikTok can be beneficial to build an engaging and trustworthy brand. Potential clients might want to check out your social profiles for pictures or videos of your Pressure Washing service.
Social Media opens a new avenue of opportunities in the marketing world. It can make or break businesses. When we conducted the social media audit for the Central Connecticut Pressure Washing, we had a hard time locating their socials. There was no links on their websites or Google business profile, making it hard to connect a social media account to the actual business. After finding, what we believe, is the correct social we determined that their social media presence is not where it should be. For future recommendations, and this goes for all Pressure Washing Companies, it is important to have good and consistent content, reels, photos, carousel posts and advertisements across all social platforms.
Not sure where to start? Don’t worry about being perfect. You can find what other successful Pressure Washing businesses are posting for photos and videos on social media and copy their playbook by recreating that content for your social media marketing.
5 Additional Digital Marketing Ideas for Pressure Washing Companies
- Targeted Advertising: Use keyword and geographic targeting on Google, GMB, Yelp and Bing for your business. Pick specific areas and neighborhoods that you know will want and can afford your pressure washing services.
- Social Media Marketing: Use platforms like Facebook, Instagram, and Nextdoor to showcase before-and-after photos of your pressure washing projects, share customer testimonials, and offer promotions or discounts. Engage with your audience by responding to comments and messages and getting people to share content.
- Referral Program: Encourage satisfied customers to refer their friends, family, and neighbors to your pressure washing business by offering incentives such as discounts on future services or referral bonuses. Most important would be getting more reviews across Google, Yelp, Facebook, Nextdoor and more.
- Direct Mail Campaigns: Target homeowners and businesses in your area with direct mail or flyers highlighting the benefits of pressure washing and promoting your services. Include compelling visuals and a clear call-to-action to encourage recipients to contact you for a free estimate.
- Networking with Local Businesses: Partner with similar businesses such as real estate agencies, property management companies, and landscaping companies to cross-promote your services. Offer to provide discounted services to their clients in exchange for referrals or collaborations on marketing campaigns.
The Takeaway
In conclusion, digital marketing for Pressure Washing Companies can significantly boost business growth. Improving online presence through search engine optimization, leveraging Google Ads, and creating engaging social media content are just a few effective strategies.
Other Marketing Tips!
I’m always promoting myself and Momentum Digital with various blog updates, social media posts, graphics, podcasts and videos. Check out some of my social channels to stay up to date with Momentum and some big moves we’re making in the industry.
Contact Momentum Digital
