Some people may think that you can’t write for SEO and captivate your readers at the same time because these are two different goals. That’s not true. Sure, some people go overboard climbing the Google ranks and cram too many keywords into a blog post, which ultimately hurts readability and rankings!

But that’s only because they don’t know how to write a readable, SEO-friendly blog post that attracts more visitors and makes them want to share the content with others. We’ve listed some tips to solve this problem.

Focus Your Blog On The Reader

First and foremost, create quality content. A good piece of content does not talk down to the reader. It is simple to read and offers value. You may add value to your reader’s experience by amusing them or telling them something they didn’t know.

It is critical to provide original information that is both engaging and useful to your audience. That is why you must create a reader profile or persona to determine who your readers are. Think about their :

• Age range
• Professions
• Challenge and how you can solve it with your blog
• Interests

You can also add other factors. If you create good content, others are more likely to share, like, or hyperlink it. This can boost your authority and rank you higher in search engine results. The best way to consider this is try putting yourself in the shoes of your ideal reader. This way you can craft the best SEO friendly but also useful blog content. That’s one of our Top Tips to Help Your Blog Post succeed.

Add Internal & External Links for SEO

Another technique to boost search rankings is to use internal and external links correctly.

Internal linking invites the reader to click on the underlined links and then read more on your blog. Choose relevant keywords for your anchor text so visitors know what they will discover in the other article.

Here is an example of an internal link. If I want to rank higher for the keyword term “Google Ads Marketing Agency” then I would find and link to a relevant page on our website like this — Google Ads Marketing Agency. When the user clicks that link it will internally link and redirect them from those keywords to that other internal page.

External links point to websites that are not part of your web domain and should come from authoritative sources such as ministries, colleges and universities, and reputable news and trade magazine pages.

If we mention “Google Ads” by itself then we can just link to the Google Ads platform. This would be an anchor text external link that would redirect users to that outside page.

You also need to fix any broken links, as they can negatively affect search engine rankings.

Headings & Paragraphs Are Important for SEO

Not everyone uses paragraphs correctly. Don’t start every new sentence on a new line just because you can. Also, avoid making paragraphs too long, because each needs to have its own topic or theme. Think about the main goal of each paragraph. You should summarize the main point in one line. If that isn’t possible and you need additional sentences to make the main point, you can use longer paragraphs.

Headings also show your readers what a particular paragraph is about. If you want people to read your posts, include subheadings to guide them. These days, people don’t have the time or patience to read a 1,000-word post to find what they’re looking for.

Find & Use The Best Keywords for SEO

A crucial part of every SEO strategy is keyword research. You can make Google understand your content by using the right keywords. This way, your content will appear more frequently in search results.

It’s better to focus on one primary keyword per article. Focusing on a main keyword allows you to laser-focus your content for that term.

You can use some of these keyword research tools to help your process.

• Semrush

• Google Search Console

• Ahrefs Keywords Explorer

Choose Keywords that are Easy to Rank for SEO

Keyword difficulty is an essential factor to consider when selecting a keyword for your blogs. The more complex the term, the stronger the competition. When choosing keywords, it’s advisable to go for those with high traffic and low competition.

Long-tail keywords are 3- or 4-phrase keywords that are specific to your product or service. It’s easy to rank high using them as competition is low for long-tail keywords.

When a reader does a highly targeted Google search, they usually know exactly what they’re looking for. And if you can tailor your content accordingly, climbing the Google ranks is certain.

Focus on Mobile for SEO Purposes

Google indexes mobile-first. Therefore, even if a user searches on a desktop computer, your mobile site will be considered when ranking your page. In other words, your site must perform well on mobile devices, even if the majority of your traffic comes from desktop computers. To ensure this, you need to make your website design responsive as that’s one of the key Tips to Help Your Blog Post perform better.

Moreover, over 70% of internet traffic is from mobile devices. You need to make sure the user experience (UX) and user interface (UI) are focused on mobile first. The reader needs to easily consume your blog from their mobile device.

Use & Compress Quality Images

For climbing the Google ranks, optimize your photographs appropriately; Google Image Search may generate a lot of traffic to your page containing optimized photos! Add alt text to your image. 

Fill in the alt text box with a relevant description so Google can recognise the image and show it on relevant searches. Aside from providing suitable alt text, make sure that your image loads quickly. You can use many online compression tools to make pictures load faster.

Add SEO Titles & Meta Descriptions

To have a high click-through rate (CTR) and keep your top ranking, you’ll have to create titles and descriptions that capture the searcher’s eye and tempt them to click. With only 55 characters for the title, you need to be creative and smart.

When creating an SEO title and meta description for your content, there are some factors to bear in mind.

• Make sure Google doesn’t chop off your title and description. You want the user to have a clear understanding of what your article is about.
• Include the keyword in both the title and the description.
• Never jam keywords into your work; instead, make it appear natural.

Post Content Regularly

Adding fresh blog entries to your website regularly shows Google that your page is active. This is significant because if your site is not active, Google may crawl it less frequently, potentially affecting your ranks. However, do not simply post for the sake of posting. Always upload high-quality material, such as well-written, educational pieces that engage users and match their search criteria. This is one our our best Tips to Help Your Blog Post get more awareness that most companies don’t follow!

Thanks for Reading about How to Rank Higher on Google: 9 Beneficial Tips to Help Your Blog Post.

Your Google ranking influences whether your post appears on the first or fourth page. Climbing the Google ranks, that’s everyone’s wish, but getting there isn’t always simple. So, make sure you regularly audit your posts for these nine tips and make the adjustments to consistently improve your rankings. To get more nuggets of gold, check out our other posts. 

With all this information, you can think of content marketing like a seed. Even if you choose a high-quality seed, you can’t just plant it and leave it. You have to constantly nurture and water it, and make sure it gets the amount of sunlight and nutrients it needs to grow and thrive.

Need more help? No worries, at Need Momentum, we know the ins and outs of creating effective content marketing and can help you with the process, contact us today.