How to Transfer a Facebook Business Page to a New Owner (2026 Step-by-Step Guide)

Transferring Facebook Business Page may sound simple, but Meta divides access across people, Pages, partners, and Business Portfolios. As a result, the correct transfer process depends on who controls the Page and whether it is connected to a larger business account.

This guide outlines step-by-step instructions for safely transferring Facebook Page ownership. You will learn to:

• Determine if the Page is controlled directly or via a Meta Business Portfolio.
• Grant the new owner full control without prematurely removing the wrong person.
• Ensure all connected assets, such as Instagram, ads, pixels, lead forms, and location-specific tools, are included in the transfer.

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• Admin (full control) access to the Facebook Business Page you’re transferring
• The new owner’s personal Facebook account (they must accept the invite from their own login)
• Two-factor authentication is set up on your account (Facebook may prompt for this mid-process)
• 10–15 minutes, since the new owner needs to accept before you remove yourself

In Meta, Page access and ownership are different. Granting someone full control means they can manage the Page, but it doesn’t mean they own it if the Page is part of a Business Portfolio.

To fully transfer ownership, give the new owner full control, ensure they accept the invitation, transfer any linked assets, and release the Page from the current Business Portfolio if needed. Remove the previous owner only after the new owner confirms full access.

Terminology note: Meta commonly uses Facebook access with full control instead of the older Page Admin or Page Roles terminology. If someone needs ownership-level access, look for full control in the current Page access screen.

Log in to your personal Facebook profile. In the top right corner, click your profile icon, then See all profiles. Select the business Page you want to transfer – this switches your account into that Page.

Click your profile picture in the top right, then choose Settings and Privacy, then Settings.

In the left-hand menu, don’t stop at Page Details – that’s where most people get stuck, since it has no user management options. Instead, go to Page Setup, then click into Page Access.

Under Page Access, add the new owner and set their role to full control. This gives them the same admin-level permissions you currently have.

The new owner needs to log into their own Facebook account and accept the admin invitation. The transfer isn’t complete until they do this.

Once the new owner has full control, go back into Page Access, find your own name under “People with full control,” and remove yourself. This finalizes the ownership transfer.

A location Page may inherit access from a parent Page or from a portfolio that manages multiple locations. In the video tutorial, Facebook displayed language indicating that access came from the parent Page, which made the location-level settings especially confusing.

So, if you are selling only one location:

• Do not transfer the entire parent Page or Business Portfolio unless the sale includes the full company.
• Identify which Page, Instagram account, ad access, lead forms, phone numbers, and tracking assets belong only to the sold location.
• Give the buyer access to those location-specific assets and verify that other locations remain under the original company.
• If inherited access prevents a clean location-level handoff, manage the change in the parent portfolio or ask Meta support to separate the asset.

If the entire business is being sold, complete the change at the business or portfolio level and use a written asset checklist. The public Page is only one part of the digital handoff.

Facebook’s own prompts often send people to sections that don’t actually contain the tools they need. Here’s what to skip:

• Page Details: Looks like the obvious place to manage users. It isn’t – there’s no user management here.
• “Edit” buttons on the Page: These loop back to general Page info, not access controls.
• Confusing access labels: You may see categories like “People with full control,” “Partial access,” and “People not in your business profile – from parent page.” That last one refers to users managed at the Business Manager (parent) level, not the individual Page – if you don’t see an “add” option, the account may need to be managed from Business Manager settings instead of the individual Page.

If you’ve clicked through Page Details, Settings, and Edit with no luck, Page Setup > Page Access is almost always the correct path.

• The new owner appears under “People with full control” in Page Access
• Your name no longer appears in the admin list
• You lose the ability to post, message, or edit settings on the Page
• The new owner can confirm they see full admin tools when logged into their own account

Facebook moved this function. It’s no longer under Page Details – it now lives under Page Setup > Page Access.

Full control lets someone manage the Page and its user access – this is what’s required to become the new owner. Partial or task access only covers assigned work (like posting, messaging, ads, insights, or leads) and cannot be used to complete an ownership transfer.

This label means the user’s access is managed at the Business Portfolio (Business Manager) level rather than the individual Page level. For a directly managed Page, you can transfer ownership by giving the new owner full control, having them accept, and then removing yourself – as outlined above. But if the Page sits inside a Business Portfolio, you’ll need to handle the handoff in Meta Business Suite instead, since it may require a portfolio-level release or transfer rather than a simple Page-level change.

Yes. They must accept the admin invite from their own personal Facebook login- you cannot complete a transfer on their behalf. Person-level access takes effect as soon as they accept; Business Portfolio transfers can take longer, so keep the current owner in place until the new owner’s access is confirmed.

Yes. Page admin access is separate from your personal profile. You only remove yourself as an admin on the Page, not delete your personal account.

No. Partner access just shares permissions with another Business Portfolio; it doesn’t move ownership. To actually transfer a Page between portfolios, the current portfolio must release or remove it before the new portfolio adds it.

No, changing admin access shouldn’t remove followers, posts, or Page history. That said, avoid removing all full-control users or disconnecting assets before the transfer is fully verified, as this can leave the Page unmanaged.

No, connected assets don’t transfer automatically- you need to review and reassign each one separately, including Instagram, ad accounts, pixels, lead forms, catalogs, domains, and integrations. If you’re transferring a single business location, hand off only that location’s Page and its related assets; if it inherits access from a parent Page, manage the transfer through the controlling Business Portfolio without changing access for your other locations.

• Go straight to Settings and Privacy > Settings > Page Setup > Page Access – skip Page Details.
• The new owner must accept the invite from their own account before you remove yourself.
• “From parent page” access issues usually mean you need Business Manager, not just Page settings.
• Don’t remove yourself until you’ve confirmed the new owner has full control — there’s no easy undo once you’re off the Page.