Content creators and business owners are always looking for ways to get the most out of their digital assets. In doing so, they often overlook the shortcut known as “repurposing”. Repurposing content allows you to transform one piece of content into multiple pieces of content that can be used across many different channels. In this case, we’ll be using Loom and ChatGPT to transform videos into blogs, in less than 10 minutes.

Loom is quickly finding its place in the wide world of digital tools as one of the best screen-recording tools on the market. However, most people only think of it as a good way to record videos, but it can do much more than that. Did you know you can put videos you’ve already made on Loom? This gives creators and business owners the freedom to easily add content from other platforms, such as Instagram and YouTube. But that’s not even a small part of what Loom can do.

What really sets Loom apart is how well it can transcribe video content. Once you’ve recorded or posted your video, Loom makes a transcript for you automatically. This writing isn’t just a word-for-word copy of what you said; it’s also a raw material that can be edited however you like. By clicking on the transcript on the right side of the interface, you’re one step closer to repurposing your video material.

How do you turn the raw information from your Loom transcript into a polished blog post? Bring in ChatGPT. By feeding it your transcript and providing a detailed outline of your blog requirements, you can create text that not only informs but also sticks with the reader. In just minutes, you’ll have a blog post inspired by the content of your video. See my prompt below:

Even though video material is more immersive, you can’t forget how powerful the written word is, especially as a business owner. Blogs are written for people who want detailed information, like to take their time reading, and often refer back to the content. Also, text-based content is a gem for SEO and brings free traffic to your website. By turning your videos into blogs, you’re putting yourself in a strategic situation to reach more people and drive free traffic to your site.

But, that’s just the tip of the iceberg. With Loom and ChatGPT, you can do so much more than turn screen-recordings into blogs. With the help of Loom’s transcripts and ChatGPT’s expertise, you can try your hand at making different kinds of material. Think about short posts on social media, full eBooks, interactive infographics, and even emails. Inside every video is a world of content ideas just waiting to be discovered.

If that’s not convincing enough, ask yourself how much time it would take you to record a video, write a full-length blog, then brainstorm the captions and emails you’re going to use to promote that video and blog. For the average person, that would likely take a few hours. With Loom and ChatGPT, you can make that happen in minutes, just like I did in my video, and with this blog!

Remember, just because the blog that ChatGPT provides may be very good, doesn’t mean you can just upload it to your website! It’s important to make sure you curate the content and mix in your own narrative so that it’s not directly taken from AI! Otherwise, your content may be flagged as AI-generated content and sent to the bottom of the ranks! Lastly, remember to optimize your blog with SEO. After you’ve got your text, take the time to insert internal and external links, optimize images with alt text, and ensure that your metadata is on point. Also, revisiting your blog to update it with new information or related keywords can make a big difference in how search engines perceive its relevancy and quality. Do not skip this step!

In conclusion, digital marketing for Wellness Centers and Spas can significantly boost business growth. Improving online presence through search engine optimization, leveraging Google Ads, and creating engaging social media content are just a few effective strategies.

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