June 14, 2021

5 Simple Graphic Design Strategies for Small Businesses

Learn more our Top 5 Simple Graphic Design Strategies for Small Businesses!

Welcome to another Momentum Monday Marketing blog! Today we’re going to review the Top 5 Simple Graphic Design Strategies for Small Businesses. We suggest following along so you can learn about how to increase your brand and marketing online with these design hacks.

Simple Graphic Design Strategies For Small Businesses

Design is the most important part when it comes to your brand, especially when we’re living in a world dominated by images and visual platforms. This doesn’t just mean designing your logo, there’s so much more than that. Your brand’s design is what will bring people to your website, your blog posts, social media, and any content you put out there for the world to see. In order for your brand to stand out among competitors, here are 5 of the best graphic design strategies for small businesses. 

With Momentum Digital, we focus on a certain color palette, logo, and branding around digital marketing for small businesses.

Simple Graphic Design Strategies For Small Businesses

Tip #1: Know Your Designs Objective:

Before even beginning, it’s important to think about the objective of the particular design. What do you want the viewer to see and take away from it? Ask yourself WHY you are making it. Once you know the answer, make a few rough sketches so that when your hands hit the computer you will have a clear idea of what you want. Starting from nothing will end in frustration and more often than not, you will not be impressed with your results. Every objective has a completely different design! Have patience, you will get there. 

Simon Sinek says it best with his book, “Start with Why”.

start with why when designing

This is the most important design tip out there: Keep It Simple. There’s nothing worse than an overwhelming design that strains the eyes. For example, think of brands like Microsoft or Apple, their designs are simple, yet eye-catching. Even though there aren’t a ton of elements used, the messages are clear and people remember them. 

The KISS Method is very important to follow when it comes to design and marketing.

kiss method with design
Tip #3: Pick A Scheme And Stick With It

It is extremely important to have a format for every piece of content that you design. This is where branding guidelines come in. Regardless of the size of your company, brand guidelines are a crucial tool to help guarantee brand consistency. Without guidelines, your brand won’t be as recognizable to your customers. 

If you already have brand colors, make sure to use them in all your designs. It is okay to add in a pop of color every now and then to match the season, but for the most part, stick with your brand colors. If you don’t have brand colors yet, no worries! Find colors that matches or communicates your message. For example

Red stands for passion, excitement and anger. It can signify importance and command attention.  

Orange stands for playfulness, vitality and friendliness. It is invigorating and evokes energy.  

Yellow evokes happiness, youth and optimism, but can also seem attention-grabbing or affordable. 

color guides for branding

Check out what other colors mean here

It is also important to be consistent with your fonts. It is extremely important to make sure the font is readable. There are so many fonts out there so it may seem overwhelming when picking the right ones, and how to pair them correctly. Make sure you have one font that is strictly used for headings and one that is strictly used for all text. If you aren’t sure, check out this website where they give you multiple pairings that look awesome together!

Tip #4: Save Time With Social Media Templates

Social Media graphics are always needed, so there is no better way to save time than to use templates. You can create them from scratch or you can use free design software tools. Technology has opened up many solutions that allow beginners to use easy online graphic editors. One really awesome graphic editor is Canva, you can use it for free or get the premium version. However, most don’t find the premium version necessary. Canva allows you to use templates already made and you have the ability to add your own personal touch to it! 

canva design
Tip #5: Be Creative!

Creativity is not a gift, we all have it! It is easy to get frustrated when creating a design so it is important to be patient with yourself. Another great personal tip is that if you find yourself getting frustrated, walk away from your computer and clear your head. When you come back, you will be able to see where you went wrong. Also, Don’t hesitate to experiment! Some of the best ideas come from experimenting, exploring and thinking outside the box! 

When considering Graphic Design Strategies For Small Businesses, always try to be unique while being considerate of your goals and target market. Stand out, but speak to your customers visually.

creative design

Thanks for learning more from about Graphic Design Strategies For Small Businesses!

Now that you’ve read our blog on Simple Graphic Design Strategies for Small Businesses, it’s time that you apply them to your work! 

One comment on “5 Simple Graphic Design Strategies for Small Businesses

  1. These strategies are awesome, thanks for sharing this informative article with us, I am sure that applying these strategies are surely going to help me, I am bookmarking your website, keep sharing…..

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